- Developed preliminary go-to-market strategy for the brand's launch- Collaborated with search engine optimization agency partner to improve website search performance and keyword deployment- Managed third-party logistics partner to ensure prompt responses to operations interruptions- Advised on customer service policy and coordinated resolutions

- Created and led briefs to creative agencies, developing all national point-of-sale merchandise for Stella Artois & Estrella Jalisco- Constructed the national chalice budget (~$1MM), determining wholesaler glassware allowances based on sales data and our company’s strategic focus, resulting in over 500k chalices being placed in-market- Coordinated the replacement of over 65k Stella Artois tap handles across all 50 states to align with new brand strategy, overseeing procurement and logistics teams to deliver handles to the local sales teams- Implemented a new serving ritual for Estrella Jalisco, procuring a custom bottle salter as an ownable, brand-specific icon

- Produced and offered merchandise on an internal marketplace for all US wholesalers, garnering over $5MM in orders for the Bud Light portfolio each trimester across thousands of displays- Grew NFL trade program investment 50% YOY from 2020 to 2021 by analyzing historical purchase data to find popular legacy displays to offer alongside new displays, pushing thousands of in-store pieces into the market- Spearheaded the integration of Bud Light’s NFL Squares digital game with our loyalty platform, managing teams in product development, DTC merchandising, and digital marketing, capturing 12k loyalty sign-ups and 34k new users- Established the Bud Light and Frank’s Red Hot Sauce cross-promotional program, working cross-functionally with the shopper marketing and Frank’s marketing teams to achieve a 20.6% ad click-through rate (20x the 1% benchmark)- Developed a Bud Light display alongside agency and vendor partners that won a gold Outstanding Merchandising Award and was named the 2021 Temporary Display of The Year by the Shop! Association

- Supervised two group managers and was responsible for all packaging operations and equipment repairs, totaling up to 200,000 cases of packaged beer each shift- Trained new on-shift managers, teaching them how to lead a unionized workforce and troubleshoot equipment- Implemented on-shift autonomous operations workstations with other managers, leading to our department reaching line efficiency goals for the first time in three years

- Managed 20+ unionized operators and technicians performing day-to-day brewery packaging operations on four lines- Planned and coordinated testing to reduce empty can rinser jams, leading to a 9% reduction in line downtime

Created 3D models, line drawings, and photorealistic renderings of products to meet client specificationsDeveloped proof of principle prototypes using power tools, hand tools, and rapid prototypingConducted patent searches and co-authored patent for a magnetic drill bit holder

Consulted with graduate students in the Prototyping and Product Development class to develop and print 3D modelsCreated and printed 3D models for new baklava packaging. Open my portfolio link to see my design and development process.

Managed 14 high school engineering interns and 12 different projects, all successfully completed on timeHelped interns through deadlines, progress reports, and troubleshooting failuresTaught high school interns basic prototyping skills (3D modeling and printing, laser cutting, ‘Frankenstein’ modeling)Assisted in planning and running a robotics camp for middle school students, building line-following robots

Worked alongside lead carpenter to cut and install intermediate and finishing features of housesOversaw subcontractors to ensure adherence to the designExperience with rough and finish carpentry, trim work, stud and joist repair, insulation, and demolition