I led and executed the 360 positioning strategy with campaigns across digital and traditional channels for both B2B and B2C, enhancing brand recognition, customer loyalty, and engagement in Mexico. This contributed to achieving a goal of 2.5 million new users while managing a budget of 2 million USD.I successfully directed and executed the comprehensive visibility and trade marketing strategy, securing engagement with 6,000 active points of sale and driving customer base growth in… Show more I led and executed the 360 positioning strategy with campaigns across digital and traditional channels for both B2B and B2C, enhancing brand recognition, customer loyalty, and engagement in Mexico. This contributed to achieving a goal of 2.5 million new users while managing a budget of 2 million USD.I successfully directed and executed the comprehensive visibility and trade marketing strategy, securing engagement with 6,000 active points of sale and driving customer base growth in Mexico, LATAM, and South Africa.I implemented improvements that reduced delivery time by 60%, resulting in a 25% expense budget reduction compared to the previous year, thereby increasing B2B customer satisfaction and operational efficiency. Show less

Successfully implemented the first 360 Category Management program to enhance Mobile purchase experience in 1200 stores. Updated every quarter store layout and product display guidelines for 5 Categories and flagship brands of our portfolio.Implemented more than 50 national campaigns at POS in 1900 stores to boost strategic commercial bids and enhance sellthrough indicators.

Built over 15 customized websites with basic SEO techniques for small and medium sized businesses.Helped more than 30 small entrepreneurs to build a unique brand identity and social presence to boost their businesses. Developed Michel Domit’s visual merchandising guidelines as part of a national brand positioning strategy.

I developed academic programs for university students majoring in Graphic Design, Fashion Design, and Industrial Design. I taught subjects including Computer-Aided Design, Design Fundamentals, Visual Merchandising, Photography, and Principles of Design Marketing.In my second semester as an educator, I obtained teaching certification for levels P1 to P7 from the Nouva Academia di Belle Arte (NABA Milan).

I designed and led the implementation of more than 55 winning proposals in bids for commercial space decoration projects, BTL campaigns, and window display resulting in a net income of 31.5 million pesos for the company in 6 years.Led winning project to seal a 3 year contract worth 5 million pesos with Liverpool (National retail chain).

Led Design department to win 23 commercial bids, with art direction and project management coordination, resulting in a net income of 11.3 million pesos in 2 years for the company.

Developed brand's design identity and led the first major contract win worth 5 million pesos and securing a 3 year contract with national brand "Galerias Shopping malls".

Designed more than 40 POP materials coordinating implemetation in 1000 retail stores for 7 brands in one year period

Design and oversaw implementation of nearly 50 high end POP materials for luxury and cosmetic brands including L'Oreal and Ives Saint Laurent.