Como Gerente de Marketing de Kodigo, academia de tecnología especializada en la promoción de cursos de programación, desarrollo de software y análisis de datos, implemento estrategias de marketing digital de vanguardia. Utilizo SEO y SEM para mejorar nuestra visibilidad en línea, optimizando contenido para plataformas como LinkedIn, Google, Instagram, Facebook y otras redes sociales, con el fin de maximizar el alcance y atraer a profesionales tech y estudiantes apasionados por la innovación tecnológica. Mi enfoque incluye análisis de tendencias de mercado y comportamiento del consumidor, gestión de campañas publicitarias PPC, y desarrollo de estrategias de content marketing y email marketing para fortalecer la comunidad online y fomentar la inscripción en nuestros programas. Trabajo mano a mano con el equipo de ventas y desarrollo de producto para garantizar que nuestras iniciativas de marketing digital reflejen los valores de la marca y cumplan con los objetivos de crecimiento y posicionamiento en la industria tecnológica.

Responsible for designing and executing, together with a multidisciplinary team, attraction, conversion, and customer retention campaigns through digital channels. During this period, I have worked on the user's lifecycle to define messages and strategies that have allowed increasing the user's lifetime value and recurring purchases.

My role focused on positioning the brand internationally with the help of generating digital content, using a dynamic combination of organic and paid content. This resulted in a community of over 24k followers in less than a year and the profitability of a new business thanks to users enrolled in programs ranging from $3k to $20k.

I led the Customer Service and Supplier teams, maintaining strong relationships with all stakeholders of the company. I demonstrated my skills and abilities as a leader and strategist by successfully managing the Marketing and Public Relations of the company, implementing effective strategies to increase brand visibility and value.

I successfully managed multi-channel marketing campaigns, working with end customers and large-scale buyers. I leveraged my previous experience in communication and branding to position the brand in the marketplace. Collaborating with the sales and product teams, we introduced new products to potential buyers driving the growth of the company.

I led customer relationships, as well as the creation of brand messages and marketing proposals. I used my creativity and communication skills to develop effective strategies that connected with the target audience. Additionally, I managed projects, internal and external communication campaigns, CSR, and event logistics.

I was given the responsibility to help in selling the company services, and developing a business plan. This involved conducting market research, analyzing industry trends, identifying potential clients, and developing strategies to meet their needs. I also worked closely with the Marketing Manager to implement marketing campaigns and drive sales growth.

My role was to ensure effective and strategic communication between committee members and the public, as well as oversee the management of information and technological resources to improve the efficiency and effectiveness of committee operations.