- Published, monitored and maintained 60+ social media accounts. Focused on growing social media audience, video views and engagement with effective social campaign execution. - Cross-collaborated with six suppliers to streamline workflow, improving efficiency and quality. - Conducted content audits and gap analysis, and used findings to develop recommendations to improve content creation/operations. - Maintained daily hot topic tracking and reporting. - Budget management and tracking for Corporate Marketing.

- Main responsibilities including operating MTV China's official Wechat account (content creation and publication), ensuring the growth of data as well as user stickiness & satisfaction by conducting weekly data analysis.- Other responsibilities including translating and brainstorming for monthly content and campaigns.