Built and managed the IMRF's community engagement strategy.Managed and implemented the member lifecycle, product lifecycle and go-to-market plan for the Members Area and Global SAR Community Membership.Built and managed a customer relationship management (CRM) system on Salesforce for the IMRF’s membership data.Oversaw the administration and analytics reporting of the Basic Search Rescue Boat Operator Course with over 230 users on the SAR Training e-learning platform.Conducted extensive market research, data analysis and visualisation for the membership fee structure redevelopment project. Skills utilised Microsoft Excel, data mining and data cleaning. The result is a proposed data-driven restructure of the IMRF’s membership fees and benefits.Managed and executed the new members’ area relaunch on the organisation’s website. Skills utilised include HTML & CSS, CMS, market research, copywriting, copy-editing, digital marketing and Google Analytics. Created a Members only noticeboard for members’ contentEnabled the refresh of IMRF website content with a comprehensive content audit. Skills utilised include short-form copywriting. Regularly update content on the content management system (CMS). Introduced testimonials to the membership pages averaging over a thousand views.Provided administrative support for key in-person and digital events like the Global Maritime SAR Forum, Annual Meeting, IMRF Awards and World Maritime Rescue Congress.Effectively executed the migration of the IMRF digital platform from Universal Analytics to Google Analytics 4

• Managed public relations and content marketing for world class client accounts in disruptive technology, including plans and communications strategies for Europe’s leading drone technology company UMS SKELDAR• Conducted in-depth research, content writing, pitching and winning media opportunities to keep clients top-of-mind of media partners • Produced top-notch press releases, articles, features, newsletters, creative copy for brochures and other collateral including media alerts, news bites, websites, social media channels • Facilitated interviews and editorial meetings with key journalists for clients’ spokespeople • Monitored and managed global and local media coverage, and compile end of month coverage reports for clients.• Delivered detailed analytics reports on social media, reporting on traffic, engagement and follower figures.

• Managed public and media relations including writing press releases, organizing press conferences and media during corporate events  in Nigeria and international chapters (Cameroon, Kenya and Malawi)• Created and executed communications plans for donor-funded projects and campaigns in partnership with Malala Fund, UN Women, MacArthur Foundation among others• Created engaging and inspiring content across CODE’s range of programmes, interventions and campaigns for a combined audience of over 82, 000 on social media, almost 10, 000 email subscribers and millions via Follow the Money radio• Interviewed sources, including stakeholders of projects, to gain an in-depth understanding of campaigns and solutions• Worked with national (across the 36 states) and persons in charge of Follow the Money Radio to develop scripts for weekly shows• Created and edited content for corporate materials, in-house correspondence and technical documentation.• Wrote compelling and engaging stories, scripts and content for social media, as well as for organisation milestones and special events• Supported the team to shape CODE’s content and communications strategies• Contributed articles to local and regional publications on a bi-monthly basis, on a variety of topics related to our sector, our work and current events• Created, reviewed and managed all published contents (images, videos and text)• Collaborated with other teams, including management, to ensure cohesive branding and public relations• Facilitated capacity building trainings on donor-funded projects

• Grew and expanded PHLS social media presence into new social media platforms, plus increased presence on existing platforms including Facebook, Twitter, and Instagram• Worked on creative content development and calendar planning• Created and implemented programmes to foster the growth of the literary arts and the reading culture in Rivers State and Nigeria. • Oversaw & developed creative pitched for marketing and sponsorship presentations

• Organised a seminar on sustainable living in the University of Nigeria• Executed an environmental awareness program in a neighbouring secondary school• Wrote 12 reports on environmental problems in Nigeria

• Published 11 blog posts on environmental issues in Nigeria• Invited to join Youth Advisory Group to advise on the new Voices of Youth platform.