Oversee all aspects of landing page creation, from copywriting to UX/UI, to constant Conversion Rate Optimization through data-driven A/B tests.Boosted the average landing page conversions by 25% in 6 months for both finance and B2B companies.Revamped and simplified technical online user manuals for clients and employees.Created web content for finance and B2B companies' websites.Created blog posts for clients in the above mentioned industries.Created long & short sales pages for clients.Write accurate and user-friendly in-product copy, comprising of: feature descriptions, user instructions, calls-to-action, system messages, and emails.Create email newsletter campaigns—behavioral, transactional, and engagement-oriented.Boosted SEO traffic for companies.Developed and oversaw brand voices for clients across various industries.Boosted consumer awareness scores by 14%, grew market share by 2%, increased sales by 3% within 6 months.Skyrocketed the Facebook follower base with paid advertising.Copywriting for service brands—taglines, why buys, detail page headlines, digital ads—while adhering to an authentic brand voice.Partnered with design team for concept stories and big ideas for product launches and events.Worked closely with product marketing, brand creation, and site merchants to develop creative strategy and positioning.