Adar Goren Email and Phone Number
"Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one."Hey, my name is Adar, and I'm Isracard's Chief Marketing Officer. As part of my role that I'm positioning since 2021, I'm responsible for the company's Digital Strategy & Marketing.Since 1980, Isracard has been Israel's largest credit card company, offering financial services from issuing credit cards to acquiring services for merchants, loans, and credit solutions. The opportunity to lead the company's digital presence, awareness, and product marketing come with great pleasure and enthusiasm.My day-to-day activities include:🌟 Driving the strategic vision and creation of marketing, brand management, and social media.🌟 Plan and implement a marketing strategy to achieve the company's customer growth, financial growth, and retention objectives.🌟 Responsible for online marketing and advertising activities - PPC, SEO, Social, mail marketing, and customer journey management.🌟 Analyze data and market research to identify the target audience and develop effective campaigns and promotions.🌟 Adopt suitable technology across the marketing and sales departments to enhance program performance and deliver results for the business🌟 Responsible for loyalty programs, partnerships, and designing and developing new products and servicesFeel free to reach out for mutual collaborations >> adgoren@isracard.co.il
Isracard
View- Website:
- isracard.co.il
- Employees:
- 911
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Chief Marketing And Data OfficerIsracardTel Aviv District, Israel
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Chief Marketing OfficerIsracard Nov 2021 - PresentBnei Brak, IlFor over 40 years, Isracard has been Israel's leading credit card company, offering financial services: issuing credit cards, acquiring services for merchants, loans, credit solutions, and innovative digital payment options.Isracard is traded on the Tel Aviv Stock Exchange.🎯 Responsible for driving the strategic vision and creation of key functional areas such as marketing, brand management, and social media.🎯 Plan and implement a marketing strategy to achieve the company's customers growth, financial growth, and retention objectives.🎯 Responsible for online marketing and advertising activities - PPC, SEO, Social, mail marketing, customer journey management.🎯 Analyze data and market research to identify the target audience and develop effective campaigns and promotions.🎯 Adopt suitable technology across the marketing and sales departments in order to enhance program performance and deliver results for the business🎯 Responsible for loyalty programs and partnerships🎯 Designing and developing new products and services
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Head Of Marketing Strategy & ResearchBank Leumi בנק לאומי Nov 2018 - Nov 2021Tel Aviv, IlEstablished in 1902, Leumi is Israel’s oldest banking corporation and one of the leading and largest corporations in the Middle East.Leumi provides a wide spectrum of high quality digital banking services to all types of customers, starting with households, through small and middle-market businesses, and up to large corporations.🎯 Plan and implement a marketing strategy 🎯 Management of marketing analysis, including measuring end-to-end campaigns and working with advanced measurement tools, such as - Datorama, BrandTotal, AppsFlyer, Google Analytics.🎯 Responsible for the customer research and marketing reserch and competitive Intelligence🎯 Planning, establishment and management the loyalty program - "Goodies" -
Chief Of Staff To The Head Of Digital Banking DivisionBank Leumi בנק לאומי Jan 2016 - Nov 2018Tel Aviv, Il🎯 Member of the management of the Digital division that includes Leumi's marketing, data and digital departments🎯 Spearhead strategic business initiatives from development through successful execution and management of cross-organizational projects🎯 Management of the establishment team of the "Goodies" benefits program from A to Z, including management digital, data, marketing, regulatory and other teams🎯 Manage and follow up on company-wide KPIs and projects🎯 Assist the executive team members to determine and prioritize business strategies
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Executive Personal Assistant To Evp- Head Of Banking DevisionBank Leumi בנק לאומי Jan 2014 - Dec 2015Tel Aviv, Il🎯 Supporting the Executive Vice President of Leumi and Chairman of the Board of Leumi Card (Max) in handling all tasks related to her position, including managing the bureau's staff, attending meetings of the division's management and board of directors🎯 Assisting in building work plans, accompanying strategic work at management level, working closely with senior division members🎯 Prioritize inquiries and requests while troubleshooting conflicts; make judgements and recommendations to ensure smooth day-to-day engagements🎯 Work closely with the EVP to keep her well informed of upcoming commitments and responsibilities, following up appropriately
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Corporate Credit And Risk AssesmentBank Leumi בנק לאומי Apr 2010 - Dec 2013Tel Aviv, Il
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Bank OfficerBank Leumi בנק לאומי Nov 2008 - Apr 2010Tel Aviv, Il
Adar Goren Education Details
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Ben-Gurion University Of The NegevEconomics -
The Open University Of IsraelBusiness Management
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Tel-Aviv University - Lahav Executive EducationGeneral
Frequently Asked Questions about Adar Goren
What company does Adar Goren work for?
Adar Goren works for Isracard
What is Adar Goren's role at the current company?
Adar Goren's current role is Chief Marketing and Data Officer.
What schools did Adar Goren attend?
Adar Goren attended Ben-Gurion University Of The Negev, The Open University Of Israel, Tel-Aviv University - Lahav Executive Education.
Who are Adar Goren's colleagues?
Adar Goren's colleagues are Tom Fridlis Shulman, אלירן ורון, Shay Handelman, Tal Cohen, Or Levy, Rimon Elman, Avner Ben Yehuda.
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