Architected and launched our Target Account Program ("ABM Lite"), which comprised two integrated campaigns reaching thousands of accounts via awareness, retargeting, engagement, outbounding, and field motions.Launched an automated "Learn Retool in 15 Minutes" weekly demo to drive top-of-funnel activation.

Outbounded and created $1.5M of pipeline with Ritz Carlton, Four Seasons, Gilead, Shane Co, Mercedes Benz R&D, Cruise, Lime, and Lucid Motors in 1.5 quarters. Proactively led cross-functional tiger teams to build a suite of apps, including Gold Mine and Outbound AI, which are used by our entire sales team to get visibility into accounts for PLG sales plays and automate outbounding.

Outbounded and closed a six-figure deal with Signet (NYSE: SIG), the largest diamond retailer in the world, working a true enterprise sales cycle as a mid-market rep.Identified a new ICP and closed Signet, Blue Nile, Brilliant Earth, and Mejuri to build our diamond vertical by guiding customers to replace legacy Oracle ERP systems with Retool.Led a team of engineers to build an automated Outbound AI system using GPT-4, Retool Vectors, and prompt engineering. Won company hackathon & project is used in production today.

Achieved 216% FY2021 quota attainment.Outbounded and closed one of the top 10 biggest deals in the company.

As the first marketing hire at Retool, I focused on creating the demand gen engine to power our sales team. *Advertising*Built and optimized our paid marketing portfolio of Google, Facebook, LinkedIn, Twitter, open source sponsorships, developer podcasts, and events sponsorships.*Webinars*Launched our webinar and lightning demos series by reaching out to customers and producing the events which get 600+ RSVPs and 300+ peak concurrent attendees.*Retool for Financial Services* Crafted customer stories, documented use cases, and created collateral for our financial services vertical featuring stories with Brex, Ramp, CommonBond, Remitly, and more.Got inspired & joined the sales team!

Airbnb for Work is the company's business travel division.*Regional Markets Demand Generation Playbook*Created a demand gen strategy playbook with Head of Marketing across SEM, Lifecycle/Email, Merchandising, and Product channels for APAC and EMEA regional leads.*Lifecycle Email Marketing Management* - Marketing Agency Management: Managed 2 email marketing agencies to create global campaigns that drive user activation, engagement, and bookings.- Campaign Management: Conducted business opportunity sizing, data sourcing, copywriting, and managed design implementation across Onboarding, Transactional, and Dynamic Email programs.- Analytics & Attribution: Created an email analytics & attribution process that allowed the team to see impact of emails on bookings & revenue for the first time. - Operational Efficiency: Improved marketing agency operational efficiency with an Asana GANTT project management system which improved stakeholder project visibility and reduced weekly sync meeting times by 90%.*Analytics & Attribution* - Managed the creation of two business metrics dashboards with Growth and Data Engineering teams which will help team leads and regional managers to make better business decisions faster.- Business Metrics Dashboard: Allows team leads to see direct impact of marketing campaigns on bookings & revenues. - Business Traveler Count Dashboard: Allows team leads to see how many verified & marketable business travelers are in their regions segmented by country and booking frequency. *COVID-19 Frontline Responders Campaign* Supported the Frontline Responders Campaign by building the Partnerships Landing Page from design to engineering to QA and coordinating hand-offs to Marketo and SFDC across multiple stakeholders in the company.

I had the honor of serving 20+ tech start-ups as an independent consultant executing comprehensive growth plans from 0 to 1. Notable Clients: Zeplin, Pixlee, HOLLA, CodePath, Zinc, Juni, Loftium, Lambda Labs, Hyperink*Go To Market & New Product Launch*- Launched a new product & marketing campaign that became the fastest growing & key revenue source for a company backed by YC and A16Z. - Launched an initiative to teach iOS programming to 17 colleges nationwide entirely from scratch, we reached 3000+ students and got 300+ applications. Now sponsored by Facebook Web Security.*Lead & Demand Generation*- Strategized & executed integrated campaigns using Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and App Store Install Ads for various clients in consumer, enterprise, hardware, and software industries.- Optimized campaign architecture, keyword strategy, bidding strategy, copywriting, device segmentation, audience & demographic segmentation, and landing pages to achieve 50%+ CPA/CPL reductions and bring campaigns to profitability.- Achieved 10x ROAS to SQL for SaaS client, resulted in a $300k engagement with Puma.- Helped many clients go from 0 to 1 and managed ad budgets of $1.2mm/yr. *Lifecycle Email Marketing*- Designed email marketing onboarding, retention, and upsell campaigns. - Ran holdout tests and set up analytics infrastructure to quantify incremental lift on revenue. - Ran a series of experiments around segmentation & copywriting and achieved $1.30/user lift across the client’s 2+ million users.*YouTube Influencer Marketing* - Strategized and executed a YouTube Influencer Campaign for a Top 50 Social Consumer App that resulted in Mobile Cost Per Installs of $1-$3. - Documented the process in a playbook, which is now being run by a full time team.

Spitfire Athlete (Acquired by Gravitus) is a 5-star rated fitness app, featured on the App Store, that has helped 120,000+ women around the world learn their first pull-up, lift more than their body weight, compete in their first triathlon, and become powerlifters. I founded the company, engineered the first versions our apps (iOS, Android) and ran marketing. Key Contributions:*User Acquisition* Ran SEO, PR, ASO, Facebook Ads, and App Store Ad campaigns to grow to 125,000+ registered users, served over 400 paying customers as of 2017.*PR*Created an automatic PR machine that resulted in features in ABC & NBC News, TechCrunch, Washington Post, Forbes, Mashable, Inc, BRIT+CO, BuzzFeed, US News, Fitness Magazine, Lifetime Magazine, Bustle.*Growth Marketing & Funnel Optimization* Ran various growth marketing experiments at the intersection of product & marketing to optimize our user acquisition (ASO/SEO/PR), conversion to paying user (email marketing), and retention/churn (email marketing).*Fundraising* Raised $115k from TechStars and ran a successful 176% funded Kickstarter.

iBanking Internship (Acquired by Hyperink) was a career content business that taught students how to secure investment banking internships. Wrote 50+ articles, published an eBook, implemented SEO & Amazon keyword optimization, generated resume review revenue. Clients received internship offers from Goldman Sachs, Morgan Stanley, J.P. Morgan, Bank of America, Citi, Blackstone, and Lazard.

27Bards was a profitable software company in the tour operator space. Sold software, tours, won the Stanford E145 Tech Competition for best performance, and received seed funding from Highland Capital's Summer@Highland program.

*Deal Experience* Spearheaded 5 high-grade loan syndicates as sole analyst from launch to closing by crafting funds flow model, comps model, information memorandum, and allocation memorandum.*Client Management* Managed client relationships with various banks across our syndicated loans about pricing, fees, and allocations per the Term Sheet and Credit Agreement. *Financial Modeling* Built 2 funds flow models and 10+ comps models including sector-specific amend and extend pricings, real estate, oil and gas, and redemption facility comps.*Pitch Experience* Crafted 30 pitch books with market updates and syndication strategies to win prospective clients.

*Pipeline Development* Analyzed 700+ companies to identify potential clients based on revenues, PE/VC backing, and transaction opportunities, identified two opportunities which the bank explored.*Merchant Acquirer Deck* Profiled 20+ merchant acquirers based on number of merchants processed, number of credit transactions, recent acquisitions, and analyzed credit processing and market share trends for a research book distributed to top clients.*M&A Profiles* Created 200+ acquisition profiles for an RFID Payment Company, Credit Transaction Company, Banking Conglomerate, and Healthcare IT Company, prioritized top 10 candidates per company based on revenues, acquisition rationale, synergistic fit, and product distribution methods for market pitches.