Alexandra D'Archangelo Email & Phone Number

Calgary, AB, CA

Consultant to international clients in the beauty, fashion, and entertainment industries; focused on new initiatives and special projects.

• Personal brand management and content production for director, producer, actor and entrepreneur with 50M+ followers across channels.Highlights from first 3 months of engagement:
• Drove increase in post impressions across IG, tiktok, twitter, FB and youtube 53% to 170M
• Grew Instagram post reach 70.5% to 136M
• Led Instagram strategy, resulting in an average post engagement rate increase of 0.9% to 8.97%
• Managed branded video edit earning 2.5M views for paid partner on IG

San Diego, CA, US

• mdg, A Freeman Company, is a marketing-driven agency that delivers strategic campaigns for conferences and trade shows.
• Lead influencer marketing strategy and develop tactical plan for agency clients across industries.
• Negotiate agreements with talent in accordance with client’s budget.
• Manage deliverables and reporting.

Los Angeles, California, US

• Lashify is a beauty think tank and creator of the at home lash extension system.
• Implemented project management platform for managing deliverables and deadlines
• Owned logistics for content shoots
• Managed in-house Creative team and freelancers

• Contributed section on fashion wholesale markets to the latest edition of The Fashion Designer Survival Guide, by Mary Gelhar.
• Taught as guest lecturer on the subject of brand launch marketing and promotions at Ryerson School of Fashion.
• Produced and managed fashion shows, award galas, and other fundraising events, both on a pro-bono and paid basis.
• Past clients include: Josh Wood Production, My Beautiful City, 6up, Brachfeld, Lee Trimble
• Brands/designers featured include: KENZO, Cynthia Rowley, Dion Lee, GAP

New York, NY, US

Creating engagement with businesses and consumers year-round, culminating at an in-person event during Climate Week NYC, the largest and most important climate action event of the year – The Nest Summit will energize the climate movement with a third annual hybrid event September 21-22, 2021 at the Javits Center in New York City.Built for businesses and.

London, England, GB

• UBM was acquired by Informa in June 2018, creating the largest B2B events and exhibitions organizer in the world.Brand Director, COTERIE & East Coast Womenswear (2017-2020)
• Led all brand direction, experiential marketing, and activations from exclusive boutique events with 300 retail buyers in attendance to major marketplaces with 17,000 attendees and 1,000 exhibiting fashion brands.
• Created unique sponsored content partnership with the world’s most prestigious fashion trade publication, “The Business of Fashion”, resulting in 57,711 impressions for a single article focused on COTERIE exhibitors in.
• Launched the Conscious Fashion Campaign in cooperation with the United Nations Office of Partnerships and in support of the UN Sustainable Development Goals at COTERIE in September 2018, resulting in press coverage in.
• Acted as sales and team lead for COTERIE during leadership transitions. Managed a team of direct reports (10 people); both in person and remotely.Show Director, EDIT/ UBM/ BJI (2013-2017)Founding Director of EDIT.
• Led sales and merchandising of curated Ready-to-Wear and accessories collections. Produced $1 million in annual sales revenue, and managed the customer relationship with approximately 75 luxury fashion.

San Diego, CA, US

• mdg, A Freeman Company, is a marketing-driven agency that delivers strategic campaigns for conferences and trade shows.
• Specialized in marketing services for B2B events in the fashion, luxury goods and textiles industries.
• Managed three full-campaign clients, including two in the launch phase, by developing PR strategy, marketing tactics and schedule, social media strategy and content calendar, content creation, and event production.
• Recognized with Art of the Show Award by International Association of Exhibitions and Events on behalf of client.
• Clients included: The Couture Show, US News & World Report, Houston CVB

Master Of Arts In Global Affairs And Management: Creative Industries, International Business/Trade/Commerce

Bachelor Of Arts In Design, Honours, School Of Fashion And Communications