Ada V. Rojas is a serial entrepreneur who specializes in establishing successful ventures with a lifestyle focus that infuses themes of culture, community, and confidence. A consummate creative with a multi-faceted career, she is an accomplished speaker, marketing consultant, and the CEO and founder of Vecina Couture, a luxury line of loungewear. As a veteran in the digital media industry, she is sought after by some of the nation’s biggest brands as a thought partner and frequent collaborator. A proud Dominican woman hailing from the Bronx, NY, Ada overcame adversity in her youth to forge a path for her future that would lead to where she is today. She learned from an early age how to be her own advocate and as she describes it, “become an active participant in the manifestation of my dreams.” Gifted with a natural ability to not only identify trends - but set them, Ada started a lifestyle blog while studying public relations and advertising at the City College of New York. Recognizing that her blog filled a void in the digital landscape that was lacking content from an Afro-Latina perspective, she decided to pursue blogging full-time after graduation.With over a decade of experience under her belt, Ada has established herself as a leader in digital media, known for creating relatable content that inspires and motivates the masses. She has worked with brands such as HBO, L’Oreal, Instagram, and Kia Motors; and has been featured in the New York Times, Forbes, Telemundo, and Refinery 29. Her entrepreneurial endeavors have reflected an unapologetic celebration of her heritage, and an unwavering commitment to nurturing a community of 70,000 like minded women, affectionately known as her “Vecinas.” As a speaker and consultant, she regularly gives talks on issues surrounding race, identity, business, and marketing in and beyond the Afro-Latinx community. To Ada, representation doesn’t just matter, it’s a way of life and part of her calling. The heart of her work is driven by the desire to compel other women to fully embrace who they are and pursue their dreams with a fearless tenacity. A true mogul-in-the-making, when she’s not working on building her empire, Ada can be found sipping a fresh cup of cafè, being a fur mom to her dog Rico, and planning her next trip home to the Dominican Republic.