Adarsh started working as a planner starting June 2023. He worked on numerous pitches and projects, winning a few commerce projects in the process. Clients handled: Mondelez International (All brands except Halls), TCCC (Original Taste, Diets and Lights, TU, Sprite, Fanta), Colgate (Premium Toothbrushes), Hafele (Events Space), HUL (Kwality Walls, Rin)

From July 2022 to May 2023, Adarsh worked as an account executive in the commerce business team at VMLY&R. He worked primarily on the Mondelez account, overseeing all their projects across retail and away-from-home. He maintained an active conversation with Mondelez Trade, Shopper and Brand teams on a regular basis, ensuring a strong operational flow of work internally.He recollects VMLY&R's work for Reliance Dark Zone (Bournville Experiential Spaces within MT), new set of Category Management solutions for Health Drinks and Chocolates, and end-to-end activation and POB strategy on Bournvita Renovation campaign as his best pieces of work during this period of time.

From July 2022 to May 2023, Adarsh performed business, finance and strategy functions for the Mondelez account as a brand executive in the business team at VMLY&R Commerce.Finance Functions:- Curation of cost-sheets for all the closed and ongoing projects, basis the contractual agreement on detailed rates for 140+ Mondelez Shopper projects- Internal revenue projection for the account and, planning vendor empanelment processes and budgets with his seniors in the practice- Monitoring of end-to-end execution of projects, right from receiving the PO to receiving the payment advice notice from clients, ensuring a smooth conversation among various stakeholders at all times- Maintained a margin, north of 90% on all projects on the design and artworks frontClient Relationship Management Functions:- Maintenance of a healthy conversation with Mondelez, increasing projects intake from 15 per quarter to 35 per quarter- Advised clients and internal stakeholders on timelines and execution roadmaps for PILOTs, NPDs, POBs and Expansion projects, making sure that all projects saw the light in terms of market visibility- Increased revenue from artworks billing and additional Mondelez pitches by 65% vs actuals for FY'22Strategy Functions:- Curated brief decks for internal teams, breaking down client's business objectives from the same- ensured that the team was at par with client's expectations and focussed on delivering the right campaigns for each channel- Starting January 2023, Adarsh oversaw strategy and execution roadmaps for the Mondelez account on all their projects, winning additional activation businesses for Cadbury Dairly Milk, Bournvita, Tang, Choclairs and SilkHis work on the strategy front for Mondelez International, helped him find his natural inclination towards Strategy and Planning. He pitched his vision to his leadership, and started working as a Strategy Planner in the Shopper space since June 2023, reporting directly to the Business leadership.

Having joined VMLY&R as an account executive in business, Adarsh got exposed to client retention in what was an interesting period for the agency- VMLY&R's merger with his team (erstwhile Geometry Global) and Glitch. During this period, he worked closely with the finance and servicing teams on re-empanelment of Retainer Clients (under Novation and TradeShift) under VMLY&R. He closed billing and vendor payments for all client/vendor projects that were pending from Q4-2021to Q2 2022 under Geometry Global. He re-billed the same projects under the new entity and helped smoothen the transition process for Geometry team in Mumbai office.

An experience that paved the way for an entry into the world of advertising and media communications. During his prolonged internship stint at Dentsu International, Adarsh worked with multiple teams stationed at the Mumbai and NCR campuses, on multiple accounts in the Automobiles, FMCD and Lifestyle spaces. Working with the client servicing team, he collaborated closely with his senior managers, colleagues and co-interns, working primarily on the TATA Motors and Panasonic accounts. For TATA Motors, Adarsh played a functional role in updating DAM hub for retailers at most showrooms, creating engaging social media copies and engagement plans for multiple new launches. He monitored audience traction on social channels and performed an advisory role, assisting the account supervisors on curating a compact recommendations list on future digital practices. He was a part of several new launch campaigns for the EV segment: Nexon EV MAX, Avinya and Curvv. Adarsh also participated in coverage plans for Tigor EV and the Sedan segment.For Panasonic, Adarsh initially performed a thorough competitor analysis for Corporate and Home Appliances, identifying loopholes and misses, and subsequently suggesting a framework for improvement. As time passed, Adarsh overlooked the entire scope of work under the stewardship of his manager for the Panasonic Lumix account, curating brief decks, pitches and monthly audience engagement reports for the campaigns that were pitched, approved and taken live. His practice on the account ensured that engagement numbers grew on the Lumix handle across all Social platforms.Adarsh also got introduced to the function of influencer outreach, whilst executing social campaigns for Panasonic Lumix and Jack&Jones India Ltd., wherein he assisted the team in coordinating online and offline events for both brands.

During his short internship stint at Times Network, Adarsh worked closely with the Engagement- management team at Times Now, working towards curation of copies and stories which drove audience engagement on conversational platforms. He monitored news bulletins and anchor sessions, curating crisp talking points for the online audience, who could have a condensed analysis of the news broadcasted on Television.Here's a condensed review of his work at Times Now:- Published 500+ threads on Times Now's twitter handle- Acquired basic knowledge of twitter analytics and applied it via engagement tags and keywords for a better average reach+engagement on posts- Helped the designer in curating and visualising complex data-driven placards for Times Now's TV channel- Gained working exposure to Adobe Illustrator and Photoshop, but work was mostly observatory on this front