Adarsh Pete Email & Phone Number

Bengaluru, Karnataka , In

Bangalore, Karnataka, In

Armonk, New York, Ny, Us

Armonk, New York, Ny, Us

Demonstrating Integrated Campaign Strategy and Thought Leadership:Developed and implemented an integrated campaign to boost brand awareness and relevance through a survey of 375 CXOs, a content platform, roundtables, print ads, advertorials, digital campaigns, television broadcasts, and a large online conference.Partnered with CNN to amplify IBM's brand message 'Let's put smart to work,' serving tailored content to our target audience via CNN's intelligent advertising platform, considering device usage and reading habits.Organized the first-ever retail industry innovation jam, uniting leaders, practitioners, professionals, agencies, and founders to discuss employee empowerment, fostering innovation, technology, and Atmanirbhar.Leveraged an outside-in approach by harnessing the power of intelligence through listening methods across social, digital media, search trends, and news to identify peak conversations, utilizing those findings in various marketing campaigns to drive awareness and relevance.By implementing these strategic approaches, I have demonstrated my ability to conceptualize and execute innovative campaigns that engage audiences, foster thought leadership, and deliver tangible results.

San Jose, Ca, Us

As a seasoned marketing professional, I have successfully built and positioned India as a priority market among BU and regional stakeholders, attracting investment for marketing activities and initiatives. Through continuous engagement, I have built a strong case and delivered ROI through every marketing activity, growing budgets four times in just three years. I have also progressed from an individual contributor to a manager, bringing flagship events to India.In my role as a country lead for Adobe Experience Cloud, I have created and executed India strategies for digital marketing products, aligning them with country and solution priorities. I have collaborated with social, PR, analyst, and search marketing regional leads in a matrix marketing structure to execute India marketing objectives and maintain a healthy marketing mix in sourcing and accelerating deals.I have also been on top of the marketing infrastructure index, ensuring SFDC hygiene, persona segmentation, lead scoring mechanisms, ROI dashboards, and site visit data are in place to build a comprehensive marketing plan and course correction.As a firm believer in the power of content and messaging, I have played a pivotal role in laying the foundation and expectation of content strategy for key events and quarterly activities, helping to address key verticals and new market segments.One of my key successes has been planning and executing key India bets, such as the India Symposium, which has been successfully established as a property looked upon in the digital marketing community. I have also worked closely with partner teams and priority partners in building marketing plans collaboratively to build an ecosystem and capture market share.Overall, my expertise in building and executing successful marketing strategies, collaborating with cross-functional teams, and delivering ROI has enabled me to drive growth and establish India as a priority market for Adobe.

San Jose, Ca, Us

As a results-driven marketer, I supported local education sales teams in driving revenue for the Indian geography and developed/managed the marketing execution calendar.I spearheaded the ACTA (Adobe Certified Training Associate) program, fostering thought leadership and promoting educational initiatives within the vertical.In the realm of digital media channel marketing, I established partner-level programs and strategies to expand our solution reach, introducing partner newsletters during the shift from perpetual to subscription-based offerings.I oversaw CoOp funding allocation with partners, maintaining consistency and quality of activities while tracking their ROI.Collaboratively managing timelines for solution launches, events, and collaterals across corporate marketing, APAC business managers, and channel partners ensured consistent messaging and maximum impact.

Austin, Texas, Us

Leading channel program initiatives with a push and pull strategy to drive traction and growth in the mid-size market. This involves leveraging pricing strategies, process alignment, localized content, and enhanced positioning to maximize ROI.Collaborating with field marketing to align regional strategies and develop targeted campaigns.Engaging with the sales team to identify customer pain points and create effective white papers and campaigns.Developing marketing assets such as white papers, event kits, and visionary papers by gathering insights from various teams and stakeholders.Equipping the sales team with early-stage sales cycle documents and coordinating with field marketing to integrate them into the overall marketing strategy

Walldorf, Bw, De

Built developer programs and connected customers to the development community through various events and platforms.Engaged with SAP communities and internal stakeholders to create an informed and motivated organization.Enhanced mindshare with partner and customer communities through SAP TechEd.Evaluated options to position SAP Labs as the employer of choice and increase visibility in relevant forums.Actively involved in formulating marketing budgets and worked on short films for internal branding.Managed SAP TechEd in Bangalore, including P&L, budget estimation, event production, and audience acquisition.

Walldorf, Bw, De

Events & Branding, conceptualization of themes, budget calculation, resource allocation for the event, event management, designing market campaigns, finding opportunities for thought leadership & exploring apt tools for branding to convey company’s objective.

Walldorf, Bw, De

Branding, conceptualization of themes, Event Management, Finding opportunities for thought leadership & exploring apt tools for branding to convey company’s objective.

Bangalore, Karnataka, In

Demonstrating Expertise in Marketing Strategy and Campaign Execution:Conducted market surveys to identify new opportunities for Tally in new domains and developed specimens representing the mass for product development.Devised communication tools such as Tally Net for resellers and Partner News for channel partners to motivate channels and evaluated innovative means of promotion such as SMS, advertorials, and roadshows.Built an advertisement message centered on happy customers to act as product endorsements and selected media to create the highest brand awareness.Conducted market research to drive sales and created a campaign to get at least 40% of all sales tax consultants to register and sell at least seven licenses.Successfully planned and executed 145 VAT awareness campaign events across Karnataka and Kerala, showcasing state-specific VAT solutions to interested audiences.Tapped new Tally customers and engaged in customer referral programs and campaigns such as Tally Ka Maharaja to target self-employment and create awareness.Conceptualized and implemented an enablement program to train resellers and enable them with Tally knowledge to sell better, utilizing communication tools such as computer-based training CDs and manuals.Through my expertise in marketing strategy and campaign execution, I have successfully identified new opportunities for Tally, developed effective communication tools, evaluated innovative promotion methods, and conducted market research to drive sales. I have also executed successful campaigns to increase product adoption, engage customers, and train resellers, resulting in increased brand awareness and revenue growth

Mumbai, Mumbai, In

Sales & Marketing, for the leading job portal, in servicing the clients and providing the best recruitment solution, which included conceptualizing & organizing the job fair to various IT & ITES companies and also client specific events.

Kolkata, In

Retail promotion solutions, identifying the advertising space in Food world outlet, and selling the spaces. Planning in-store Campaigns, POPs, and displays, to increase the eye balls for the brands. Also Coordinating with Ad agencies and client as an interface for effective executions.

Postgraduate Certificate In Senior Leadership (Pgcsl), Setting The Direction - Strategic Thinking, Strategy Implementation, Leading Change

Harvard Managementor Crisis Management

Harvard Managementor: Decision Making

Harvard Managementor: Negotiation

Harvard Managementor: Business Plan Development

Mba, Marketing

Bbm, Finance & Human Resources

Pre University, Physics, Chemistry, Maths And Statistics