Adarsh Vatal Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Mumbai

Unit Head - Co-brand Credit Cards

Mumbai, Maharashtra, India

• P&L Management: End-to-end P&L management for credit cards driving the income and cost lines for maximizing top and bottom lines• Key Project Management: Working extensively on strategic projects related to key growth enablers like Book • Planning and Budget forecasting: Leading the business planning and budget forecasting/managing activities for credit cards• Reporting: Supporting the senior management through reporting trends and deviations for strategic decision making• Partner Relationship Management: Managing relationships with internal and external stakeholders like network partners• Credit Limit Increase: Managing the credit limit increase programme • Team Management: Managed a team of managers driving the entire usage and portfolio campaigns for credit cards• Campaign Management: Led the launch of Everyday Delights, Festive Delights and End-of-season sale campaigns for ICICI Bank Cards; planning, marketing and execution of the campaigns• Culinary Treats: Managing and marketing of Culinary Treats dining programme for ICICI Bank Cards • Technology Projects: Driving technology projects for new mobile based cards platform, enhancing digital presence for key Cards initiatives and collaborating with various internal teams for launching key customer services• EMI on credit cards: Leading the credit card EMI team for growing the EMI adoption and business rapidly across consumer spends opportunities• Merchant EMI: Tied-up for end-to-end campaign execution for partnerships with marquee brands across consumer retail spectrum • EMI-on-Call and digital channels: Managing EMI through inbound and outbound calling channels and internet banking/mobile platforms for driving the credit card EMI adoption

Mumbai, Maharashtra

• Launched automated, trigger based communication campaign for 6 month handholding period of newly acquired debit card users with 50+ trigger segments• Launched missed call based cash back campaign registration which boosted registrations by over 100% for these campaigns vis-a-vis SMS based registrations• Product Launch and Management: Managing Business Banking & NRI Debit cards technology developments; marketing of products for increasing sales and spends volumes• Management and marketing: exclusively for Business Banking & NRI Debit Cards through exhaustive customer spending pattern and behavioral analysis; created segmented campaigns giving boost to target segment engagement

Mumbai Area, India

• Innovative Micro-Segmentation of customer base through exhaustive analysis of Customer KPIs based on their usage pattern and buying behaviour; driving specific objectives like up-selling, cross-selling, adoption, arresting seasonality impact, etc.• Product Development of customized products for testing and broad launching campaigns based on pre-defined intents and market feedback; predicting product obsolescence and introducing new products and segments• Managing Campaign Launches on a weekly basis including Broad and Test campaigns • Communication Planning, preparing scripts and communication calendars for the launched campaigns; using various communication media like messaging, OBD, IVR modes, etc. • Achieving Budgeted Targets for Incremental Revenue, Gross/Net take rates and Net contribution (monthly/annual basis)• Revenue and Profitability Analysis for predicting impact of changes in customers’ usage pattern, market dynamics and competition initiatives periodically• Churn Management: Working on churn reduction through predictive and reactive churn models• Retailer Schemes: Devising retailer promotion schemes/commission structures and retailer communication

Mumbai Area, India

• Performance Monitoring of Network Expansion and Operational trends; providing feedback on deviations from targets/KPI standards to the CTO and Networks team; creating and circulating dashboards• Exhaustive Analyses as per internal business requirements, changing regulatory policies and competition initiatives for supporting decision making and internal and external discussions by the Top Management • Managing the Annual CAPEX Budget planning and review with Idea Cellular and Aditya Birla Group senior management in coordination with Corporate and Circle teams• Participating in reviews with the Idea Cellular leadership including business, network and vendor reviews• Driving special projects: Preparing action plans, driving and tracking the projects• Supporting External Analysts: Providing data and analysis for Consultants/external analyst reports on various subjects• Communication: Developing internal and external communication, presentations and reports

Rewa Area, India

• Driving sales and Business Development in the assigned territory, leading a team of rural distributors and sales executives• End-to-end Distribution channel development at new locations/sites from on-boarding new distributors to increasing customer base• Distribution and Stock Management across the channel in the rural market; improving the required efficiency and TAT• BTL activities across 170 outlets and other remote locations with focus on increasing the no. of outlets/salespersons • Driving Retailer and distributor trade schemes across the territory• Launching New products across the territory using innovative methods

Master Of Business Administration (Mba), Marketing And Finance (Dual Majors)

Bachelor Of Engineering (Beng), Computer Engineering

Schooling