Adarsh Vatal Email & Phone Number

Mumbai, Maharashtra, India

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Mumbai

Unit Head - Co-brand Credit Cards

Mumbai, Maharashtra, India

• P&L Management: End-to-end P&L management for credit cards driving the income and cost lines for maximizing top and bottom lines
• Key Project Management: Working extensively on strategic projects related to key growth enablers like Book
• Planning and Budget forecasting: Leading the business planning and budget forecasting/managing activities for credit cards
• Reporting: Supporting the senior management through reporting trends and deviations for strategic decision making
• Partner Relationship Management: Managing relationships with internal and external stakeholders like network partners
• Credit Limit Increase: Managing the credit limit increase programme

Mumbai, Maharashtra

• Launched automated, trigger based communication campaign for 6 month handholding period of newly acquired debit card users with 50+ trigger segments
• Launched missed call based cash back campaign registration which boosted registrations by over 100% for these campaigns vis-a-vis SMS based registrations
• Product Launch and Management: Managing Business Banking & NRI Debit cards technology developments; marketing of products for increasing sales and spends volumes
• Management and marketing: exclusively for Business Banking & NRI Debit Cards through exhaustive customer spending pattern and behavioral analysis; created segmented campaigns giving boost to target segment engagement

Mumbai Area, India

• Innovative Micro-Segmentation of customer base through exhaustive analysis of Customer KPIs based on their usage pattern and buying behaviour; driving specific objectives like up-selling, cross-selling, adoption.
• Product Development of customized products for testing and broad launching campaigns based on pre-defined intents and market feedback; predicting product obsolescence and introducing new products and segments
• Managing Campaign Launches on a weekly basis including Broad and Test campaigns
• Communication Planning, preparing scripts and communication calendars for the launched campaigns; using various communication media like messaging, OBD, IVR modes, etc.
• Achieving Budgeted Targets for Incremental Revenue, Gross/Net take rates and Net contribution (monthly/annual basis)
• Revenue and Profitability Analysis for predicting impact of changes in customers’ usage pattern, market dynamics and competition initiatives periodically

Mumbai Area, India

• Performance Monitoring of Network Expansion and Operational trends; providing feedback on deviations from targets/KPI standards to the CTO and Networks team; creating and circulating dashboards
• Exhaustive Analyses as per internal business requirements, changing regulatory policies and competition initiatives for supporting decision making and internal and external discussions by the Top Management
• Managing the Annual CAPEX Budget planning and review with Idea Cellular and Aditya Birla Group senior management in coordination with Corporate and Circle teams
• Participating in reviews with the Idea Cellular leadership including business, network and vendor reviews
• Driving special projects: Preparing action plans, driving and tracking the projects
• Supporting External Analysts: Providing data and analysis for Consultants/external analyst reports on various subjects

Rewa Area, India

• Driving sales and Business Development in the assigned territory, leading a team of rural distributors and sales executives
• End-to-end Distribution channel development at new locations/sites from on-boarding new distributors to increasing customer base
• Distribution and Stock Management across the channel in the rural market; improving the required efficiency and TAT
• BTL activities across 170 outlets and other remote locations with focus on increasing the no. of outlets/salespersons
• Driving Retailer and distributor trade schemes across the territory
• Launching New products across the territory using innovative methods

Master Of Business Administration (Mba), Marketing And Finance (Dual Majors)

Bachelor Of Engineering (Beng), Computer Engineering

Schooling