Adarsh Kumar Email & Phone Number

London United Kingdom

• Working with large global corporates namely Novartis (Healthcare) and HSBC (Banking) across the UK and Europe regions. This role is on a fixed-term contract until the end of Sep 2024.• My responsibilities include stratagising & executing Digital marketing initiatives that encompass various spheres across omnichannel platforms such as Social Media, Website creation and updates, managing paid media on Google via Google Display Network, Search Engine Optimisation and Pay Per Click, email marketing, WhatsApp campaigns and Podcasts using Above-the-Line (ATL) and Below-the-Line (BTL) marketing methods for various banking products with HSBC and Barclays.• Measure and monitor Agile KPIs for the delivery Teams to maximise quality standards & productivity. • Determine and focus on important partners who can improve the value proposition of our goods and services.

India

• Heading Digital Marketing Strategy for Micro Labs Corporate Communications and 23 internal verticals that include both Chronic and Acute across different therapy areas in the healthcare space such as Oncology, Cardiology & Cardio Vascular, Diabetes, Respiratory, etc. to name a few•Hands-on experience in Website development and maintenance for the corporate website keeping in mind the legalities and government regulations and individual brand websites using platforms such as WordPress, HTML, and JavaScript. • Accountable for SEO, PPC, Google Display Network, and Social Media campaigns using Facebook, LinkedIn, Twitter, Instagram, and YouTube for brand campaigns focusing on patient awareness across different therapy areas.• Strong experience in eCommerce for all products in the portfolio within the corporate website as well as third-party websites such as Amazon, 1Mg, Practo, Netmeds to name a few. • CLM (Closed loop Marketing) and CRM (Customer Relationship Management) using eDetailing platforms such as Veeva on iPads and Android Tablets.• Integration of Business intelligence tools, Geo-tagging and geo-fencing.• Digital Analytics to track and measure the success of any Digital Initiative using Google Analytics and Social Media parameters such as views, clicks, bounce rates, likes, shares, and tweets to name a few across platforms.• Responsible for ESG Initiatives for CSR function to make the organization completely paperless and environmentally responsible.

India

 Heading the Digital Operations for a large healthcare client- Boehringer Ingelheim across therapy areas and large corporate level Digital Projects Managing the entire Digital Operations globally with a team size of 350 resources Working in areas of eDetail, Website, Emailers, Banners, Video (creation and editing – both 3D and 2D), Webinars and lot more in the Digital spaceAccountable for -  Process Improvements Budget Management Corporate Decision Making Staffing & Attrition Management Team Management/Performance Reviews/Appraisals Management audit

Mumbai, Maharashtra, India

• As a part of the Center of Excellence (COE), I was accountable for Digital Marketing in an array of portfolios revolving around various spheres of therapies. • Digital Strategy is my core competence clubbed with leadership skills. Was responsible for over 50 brands within DRL in areas of Website Development, SEO, PPC, GDN, eCommerce, CLM and CRM, and Social Media. • Derive meaningful and valuable insights using Digital Analytics data on Google and data social media.PS: The current scenario of COVID 19 has drastically driven the importance of Digital Transformation across industries and organizations giving raise to industry experts & leaders like us :)

Mumbai Area, India

 Winner of IDC Digital Transformation Awards 2018 for an innovator in the Digital Space Digital Strategy - Formulate Digital strategies for Wockhardt corporate as well as individual brands within Pharma across all 16 verticals and Wockhardt hospitals. This is working closely with BU heads, understanding the brand’s needs/objectives, and formulate the right Digital Strategy every quarter Digital Projects – Instrumental in website creation, Mobile Applications, e-learning, email marketing, SMS campaigns, GIF design and creation, AV (audio visual) design & creation, social media campaigns on LinkedIn, FB, Instagram, Twitter, and YouTube, Wockhardt corporate video conceptualization & creation every quarter, designing the annual theme for Wockhardt etc. Vendor Management - Evaluate and manage a panel of existing vendors and new vendors who could be either technical vendors or creative agencies to implement the digital projects Team Management - Manage an in-house team of graphic designers, Video Editors, and Project Management executives (total strength 15) eDetailing – Design, develop and update visual aids every year for multiple brands across the 16 verticals for iPads and tablets to demonstrate the products to respective doctors by medical reps on the field across the country Relationship Management – Meet & interact with doctors on a regular basis, establish strategic relationships and act as a liaison between company and the leading doctors to generate continual business and revenue for the organization Financial Portfolio Management – Manage the annual Digital annual budgets for Wockhardt and strategically allocate them across various Digital Projects ROI Analysis – Analyze the ROI for every Digital Project based on various parameters such as Digital - 1) Views/likes, 2)Downloads, 3)Reach and Business - 1) Customers Engaged, 2)Prescriptions, 3) Units Sold & 4) Market Share (growth)

Mumbai Area, India

As a Digital Project Manager: As a Global Interactive Project Manager, managed digital projects for the client P&G in the digital Marketing space  Coordinated with Brand Managers & Marketing leads across P&G to formulate brand specific global Digital marketing strategies Handled end-to-end project management right from scope formulation, budget management, timeline creation and management, communication of project status in a timely manner to all stakeholders, and ensured that the project is delivered within the timeline & budget, highlighting risks (if any) to all stakeholders Executed website development activities and designed online marketing campaigns with an emphasis on ecommerce, Search Engine Optimization (SEO), website development, web hosting, e-mail campaigns, mobile & iPad applications & social media marketing on Facebook, LinkedIn, Twitter, Instagram and YouTube Analyzed and predicted consumer buying patterns (Digital Analytics) using tools such as Urchin & Google analytics.As a Consultant: Managed digital projects for the client Merck based on Vaccines & Diabetes platforms such as iPad launches, site launch/updates, email campaigns, SEO projects, Email Marketing, Social Media campaigns etc as a few to mention in a nutshell Dealt with large financial portfolios for the entire year and managing billing/invoicing on a monthly basis.Key Accomplishments:  Promoted to Consultant (Operations Manager) in 2 years  Been selected as a Project Manager for P&G’s prestige brand SK-II for leveraging excellency in digital marketing and project management activities Contributed significantly for maximizing online revenue growth for P&G by launching 33thanskyoumom (2012 Olympics initiative) P&G Websites, 9 thank you mom online applications in 39 diverse markets around the world Been a part of one of the major high visibility initiatives - Love, Sleep and Play for P&G’s high visibility brand - Pampers

 Managed end-to-end right projects for IT companies in the US in the digital space from concept to delivery while ensuring project closure as per the timelines and controlling project risks Collaborating with various stakeholders (BU Heads, Senior Management and Marketing Managers in order to develop and execute integrated brand campaigns Managed external vendors like ad agencies, Technical vendors, Email deployment agencies and brand consultants in order to ensure high quality deliverables Developed and executed social marketing initiatives tailored to client requirements on social networks like Twitter, LinkedIn & Facebook Designed marketing plans after a detailed cost –benefit analysis to provide solutions that would positively impact sales and revenue Maintained day-to -day client contact with SEO/ PPC campaign execution using search engine & PPC best practices Post campaign launch collating market research findings to study campaign success and monitor campaign progress

 Created and managed the website, Facebook page, LinkedIn and Twitter accounts, and YouTube channels with the help of project management skills with the help of multiple vendors across the globe Designed branding campaigns for new market entrants and improved brand strategies for existing marketers to ensure that the brand goes through product cycles effortlessly Worked with the brand team, client management and advertising agencies to implement promotional strategies and advertising campaigns for increased sales considering market conditions and industry trendsKey Accomplishments:  Instrumental in handling projects on traditional marketing and Digital marketing for clients such as Bajaj, Hyundai, General Motors, Ford, Volkswagen etc.

 Worked on Financial client accounts such as Barclays (UK), Jardine Lloyd Thompson (UK), HSBC, Alexander Forbes and Wills Network  Involved in team management, soft skill training, conduct of the ISO audit and risk management of the companyKey Accomplishments: Renowned as the “Best New Joiner” in June 2006. Acknowledged as the “Star Performer” consistently every month Awarded twice with “Birbal Award” for demonstrating excellence in process improvement and re-structuring Bagged “Supernova Award” for improving operational efficiency and contributing to FTE reduction

 Consistently recognized for leveraging exceptional communication skills and customer centricity by actively helping consumers with technical support (Hardware & Software) for all DELL products including Laptops. Desktops & LED TV’s using emails as the mode of communication

Executive Programme In Strategic Digital Marketing, Digital Communication And Media/Multimedia

Master Of Business Administration, Marketing

B.Sc, Computer Science; Maths And Electronics

Pre University - Science, Physics; Chemistry, Maths And Biology

Schooling, Computer Science