Aadarsh.A Mehta Email & Phone Number

Dubai, Ae

Kyiv City, Ukraine

#Lead Turnaround of loss making B2B business to high growth D2C business in all key markets (5x increase in Sales Revenue from 2016-2021).#Managing profitable businesses across markets during highly polarised cross cultural environment during active war # Relentlessly led effective execution to achieve set goals in competitive environment# Managed ATL & BTL marketing mix for Consumer portfolio revenue growth# Build Country Management Teams, lead OTC channel setup and… Show more #Lead Turnaround of loss making B2B business to high growth D2C business in all key markets (5x increase in Sales Revenue from 2016-2021).#Managing profitable businesses across markets during highly polarised cross cultural environment during active war # Relentlessly led effective execution to achieve set goals in competitive environment# Managed ATL & BTL marketing mix for Consumer portfolio revenue growth# Build Country Management Teams, lead OTC channel setup and implemented progress monitoring processes for sales team# Devised market strategy, personnel planning, and goal setting for Uro/GP/Pharmacy focussed team# Deployed innovations in engagement with HCPs/Pharmacies and Pharmacy chains & championed visibility/penetration initiatives at e-Pharmacy & other digital platforms# Enabled cross-team collaboration for accelerated learning and process improvement# Developed Patient centric TVC/Digital campaigns after incorporating key Customer Insights and achieved category leadership of Mega Brands like Liv-52 and Cystone# Developed GTM strategy for Pure Herbs in Russia and CIS and lead to development of D2C websites and listing of products at key market places Show less

New Delhi, Delhi, India

# Identifying levers to augment Himalaya Wellness healthcare business across Russia and CIS countries. # Leading advocacy boosting efforts to develop key customer insights and end consumer campaigns# Collaborated and finalised annual marketing plans and budgets with Country Management teams# Product Portfolio development to fuel growth# Managing Supplier and Partner relations # Identifying and connecting with potential suppliers for pharma business growth# Finalising ATL… Show more # Identifying levers to augment Himalaya Wellness healthcare business across Russia and CIS countries. # Leading advocacy boosting efforts to develop key customer insights and end consumer campaigns# Collaborated and finalised annual marketing plans and budgets with Country Management teams# Product Portfolio development to fuel growth# Managing Supplier and Partner relations # Identifying and connecting with potential suppliers for pharma business growth# Finalising ATL and BTL media plans in cordination of media agencies and country management teams across RCIS# Reviewing and assisting in Sales and Marketing performance enhancement Show less

Kyiv City, Ukraine

#Managed P&L for $24 M OTC/OTX Business Units#Scaled OTC Business: Increased OTC business revenue from $4 M in FY-11 to $24 M (FY-14) #Strategic In-Licensing: Ideated, coordinated, and integrated a $12M in-licensing #Team Building: Built and managed OTC and OTX teams with over 100 members.# Enhanced FF Productivity: Built robust Marketing and sales processes to enhance FF productivity ( PCPM growth 58%)#Category Leadership: Achieved category leadership for key brands:… Show more #Managed P&L for $24 M OTC/OTX Business Units#Scaled OTC Business: Increased OTC business revenue from $4 M in FY-11 to $24 M (FY-14) #Strategic In-Licensing: Ideated, coordinated, and integrated a $12M in-licensing #Team Building: Built and managed OTC and OTX teams with over 100 members.# Enhanced FF Productivity: Built robust Marketing and sales processes to enhance FF productivity ( PCPM growth 58%)#Category Leadership: Achieved category leadership for key brands: Cetrine (anti-allergy), Dolaren (pain), and Flucold (anti-cold).#Market Share & Sales: Attained highest-ever market share and sales for in-licensed brands.#Compliance Transformation: Transformed business and teams to meet global compliance standards, particularly for in-licensed products.#Entrepreneurial Initiatives: Devised and executed local demand generation activities through media and team initiatives.#Media Contract Negotiation: Re-negotiated media buying contracts to enhance business unit profitability.#Leadership: Provided strong, visible, and rational leadership to sales, distribution, and customer marketing teams.#Collaboration: Orchestrated collaboration between commercial and distribution teams to positively impact demand planning.#Talent Development: Supported talent development and fostered a culture where team contributions are valued.#Won Effie awards for effective media campaigns and Consumer choice awards ( 2011& 2013) Show less

Kyiv, Kyiv City, Ukraine

# Revitalized OTX Business: Lead successful switch of brands from Rx team to newly developed OTX team and unlocked high growth trajectory of OTX brands specifically Cetrine and Senade# Crafted customer-centric strategies and optimized resource allocation to effectively reach and engage discerning customers across various therapeutic areas. # Remapped field force deployment strategies to enhance overall productivity and performance# Increased Penetration : Achieved unprecedented… Show more # Revitalized OTX Business: Lead successful switch of brands from Rx team to newly developed OTX team and unlocked high growth trajectory of OTX brands specifically Cetrine and Senade# Crafted customer-centric strategies and optimized resource allocation to effectively reach and engage discerning customers across various therapeutic areas. # Remapped field force deployment strategies to enhance overall productivity and performance# Increased Penetration : Achieved unprecedented penetration and visibility of OTX products by developing marketing contracts and engagement programs with Pharmacy chains.# Co-created OTC and Media Planning/Pharmacy chain engagement and Buying SOPs.# Led Sales Force Automation: Implemented digitization of customer database, optimized customer data filtration, and introduced geo-marketing tools (geo-tagging) to minimize MR travel distance, reduce customer or territory overlap, and optimize territory sales with proper mapping and sequencing.# Patient-Centric Integrated marketing programs : Co-created patient centric integrated marketing programs to develop long term and sustainable business with stringent global compliance standards. #Consistent Performance: Consistently delivered on top-line and bottom-line targets for OTC, oncology, and hospital divisions. Show less

Moscow, Russia

#Boosted Marketing Team's Efficiency: Analyzed, revamped, and redeployed Brand Manager resources across CIS and removed duplication of work#Standardized Operations: Developed and systemazied budgeting, forecasting, brand promotion planning, and sales planning and review mechanisms #Managed Marketing and Sales Team activities of Himlaya Drug company Russia and CIS#Strategic Media Collaboration: Collaborated with media agencies to finalise, negotiate and approve Media… Show more #Boosted Marketing Team's Efficiency: Analyzed, revamped, and redeployed Brand Manager resources across CIS and removed duplication of work#Standardized Operations: Developed and systemazied budgeting, forecasting, brand promotion planning, and sales planning and review mechanisms #Managed Marketing and Sales Team activities of Himlaya Drug company Russia and CIS#Strategic Media Collaboration: Collaborated with media agencies to finalise, negotiate and approve Media campaigns.#Integrated Campaign Development: Developed integrated media campaigns in coordination with marketing and sales teams.# Conducted Brand Manager Training Programs # Implement Brand Book/ Brand KIT centralised depository for the use of Marketing Teams# Developed Checklists/SOPs to ensure success of each marketing campaign be it TVC/Promotor Programs/DGMs or Brand reminders. Show less

Kyiv City, Ukraine

#Business Growth: Led the relaunch and growth of Himalaya Wellness in Ukraine to $2.8 M in 2008 ( Business growth-60%, Market Growth-22%) in 2008, and $3.1M( Business growth-11% vs market growth-(-15%).# Registered Rep office and built a winning Team of 60 People in Operations, Finance, Regulatory, Sales and Marketing.#Distribution Network: Established partnerships with Top Distributors and with stringent inventory control and focus on demand generation helped to recover all outstanding… Show more #Business Growth: Led the relaunch and growth of Himalaya Wellness in Ukraine to $2.8 M in 2008 ( Business growth-60%, Market Growth-22%) in 2008, and $3.1M( Business growth-11% vs market growth-(-15%).# Registered Rep office and built a winning Team of 60 People in Operations, Finance, Regulatory, Sales and Marketing.#Distribution Network: Established partnerships with Top Distributors and with stringent inventory control and focus on demand generation helped to recover all outstanding dues in 2008.# Worked with MOH to lift ban of Himalaya Drug companies products in Ukraine as well as liquidated old stocks.# Re-registered Himalaya Drug products in Ukraine in new packaging and improved formulations# Successfuly launched D2C campaign of Cystone Show less

Kyiv City, Ukraine

# Revitalized Megalifesciences stagnating US$ 2M business in 7 months by introducing integrated marketing campaigns for existing brands and launching newer Rx brands.# Enhanced In-Market Sales of Livolin and Giloba through innovative customer activation. # Livolin achieved better sales without TV advertisement and at a significantly reduced loyalty discounts# Launched Barole and other Rx brands ( Rabeprazole) in Ukraine# Barole became no-1 Rabeprazole brand in Unit terms… Show more # Revitalized Megalifesciences stagnating US$ 2M business in 7 months by introducing integrated marketing campaigns for existing brands and launching newer Rx brands.# Enhanced In-Market Sales of Livolin and Giloba through innovative customer activation. # Livolin achieved better sales without TV advertisement and at a significantly reduced loyalty discounts# Launched Barole and other Rx brands ( Rabeprazole) in Ukraine# Barole became no-1 Rabeprazole brand in Unit terms within 1st year of its launch with 300,000 US$ of sales. Show less

Almaty, Kazakhstan

# Registered Representative and Developed GTM strategy for Mega lifesciences in Kazakh# Worked closely with MOH and Regulatory agency to register pharmaceutical and food supplements brands ( Pharma brand dossier filling-5 brands, Food Supplement-15 brands)# Built marketing and sales team of 10 people and launched 4 brands- Zeman, Giloba and Livolin and Vitacap.#Achieved a sales of 300,000 US$/year# Zeman achieved ever highest sales within the organisation due to innovative… Show more # Registered Representative and Developed GTM strategy for Mega lifesciences in Kazakh# Worked closely with MOH and Regulatory agency to register pharmaceutical and food supplements brands ( Pharma brand dossier filling-5 brands, Food Supplement-15 brands)# Built marketing and sales team of 10 people and launched 4 brands- Zeman, Giloba and Livolin and Vitacap.#Achieved a sales of 300,000 US$/year# Zeman achieved ever highest sales within the organisation due to innovative Direct to consumer activities Show less

Hyderabad Area, India

# Mangaed Gastroenterology Product Portfolio with brands like Razo,Riflux/Econorm# Launched Redotil ( Racecadrotil) for the first time in India# Razo became no-1 Gastro prescribed brand in India# Collaborated and developed Gastro Product portfolio strategic plans# Developed first time self paced innovative Audio Visual learning program for field team

Ferozpur Punjab

Topped New PSO training Program of 2000.Scaled territory business from 4 lac to 16 lac/month.Managed both Dumex and Labs divisons.Awarded early confirmation due to excellent performance.

Senior Executive Leadership Program, Business Administration And Management, General

Global Mba, Management

B.Pharmacy, Pharma