Vice President Marketing
CurrentIn this challenging role, I manage revenues up-to 1.5 crore with a team base of 40 members. I` am presently, leading all digital and marketing activities in the assigned regions by supporting the team in maximizing the revenue, and increasing brand awareness. I consider myself an owner of my brand`s equity and responsible for maintaining and building its strength.I am also an expert in setting direction and driving major strategic and tactical product initiatives. I have worked closely… Show more In this challenging role, I manage revenues up-to 1.5 crore with a team base of 40 members. I` am presently, leading all digital and marketing activities in the assigned regions by supporting the team in maximizing the revenue, and increasing brand awareness. I consider myself an owner of my brand`s equity and responsible for maintaining and building its strength.I am also an expert in setting direction and driving major strategic and tactical product initiatives. I have worked closely with external agencies to define features, build roadmaps, and work with all teams on the product development efforts, and strived to set the products to stay relevant and valuable in the long-term. My track record, includes success in driving sustainable financial growth through boosting sales and forging strong relationships with clients. I have conducted research to identify new markets and customer needs. Some successful accomplishments are: -• Created client communication through multi-channel messaging like social media to leverage immunity booster products during COVID-19 pandemic; generated an increase in customer base to 1500• Generated higher ROI by initiating effective marketing campaigns through Digital Marketing by converting 4500 customers in the year 2020, as compared to 350 customers in the year 2018.• Enhanced the organic growth by orchestrating set-up of new marketing agency for SEO and Ads marketing. Completely revised the strategies related to segmentation and achieved an increase in revenue of 15% for B2C sales.• Trained, developed and managed 20 Channel Partners and Dealers; increased profits through effective sales training • Ignited operational efficiency by 7% by improving business within 12 months and aligning staff as per talent/best fit.• Responsible for driving the product strategy for overall 37 (regular) +5 (premium) products and executing the Business/Customer need by integrating with the Technology / Ayurveda Doctor Team Show less
