• Developed content and optimization strategies based on viewer trends, behavior and channel performance to hit client’s KPIs• Managed projects including ongoing channel audits, cross promotions, ideation, content distribution, and community management• Supported publishing team for critical launch campaigns• Supported account leads in presentations and standups with clients• Led a training to teach other Account Coordinators how to pivot and analyze data for in-depth channel analysis and reporting

• Optimized drip and triggered campaigns through A/B testing copy and creative, increasing average CVR by 14.5%• Executed monthly promotional campaigns and a quarterly retention campaign improving CVR, OR, and CTR by 54%, 237% and 223%, respectively• Compiled weekly content emails to nurture our customer base throughout their lifecycle by providing inspiration for New Looks• Supported Marketing Manager in ad hoc marketing projects including creating assets for ads, marketing reports, and reviewing and uploading content to all acquisition platforms
• Collaborated with the creative team, developers, charity partners, and vendors to complete a Charity Initiative including a new website landing page, new packaging, and creative assets for social

• Established the Influencer Marketing Program at Dailylook• Devised influencer partnership processes from contract negotiation to marketing strategy• Optimized CPA from Influencer Marketing by 331% within 3 months• Activated 17 partnerships a month; monthly max of 31 activations, 152 partnerships total
• Increased efficiency for onboarding partnerships from 20 days to 1 day

• Curated S/S’18, F/W’18, and S/S’19 web catalog's lookbooks and linesheets• Supported account base with orders and processed $500K+ in orders by end of F/W’18 trade season• Assisted with sales for tradeshows such as LA Marketing and Capsule NY