Amanda Johnson Email and Phone Number
Amanda Johnson work email
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Amanda Johnson personal email
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High-impact B2B marketing leader with over a decade of experience driving revenue growth through data-driven, omnichannel campaigns. I specialize in developing scalable global campaigns and ABM strategies, fostering collaboration between sales and marketing. My expertise in aligning go-to-market initiatives with business objectives has consistently delivered measurable outcomes, from revenue and pipeline growth to enhanced brand awareness.Empathetic and skilled mentor leading cross-functional teams, optimizing marketing effectiveness, and accelerating growth in fast-paced environments, I thrive on building high-performing teams that exceed targets and drive business transformation.✨ Key Achievements ✨ ➡️ Drove 75% pipeline growth in six months through integrated, multi-channel campaigns, significantly improving lead conversion and reducing acquisition costs by 18%.➡️ Increased content-driven revenue by 200% YoY, contributing to $1.7M in influenced pipeline through data-driven ABM and omnichannel strategies.➡️ Achieved 232% YoY revenue growth in a new vertical, surpassing $1M ARR within the first year through targeted demand generation campaigns.➡️ Improved lead quality by 25% through enhanced demand generation strategies and optimized buyer journeys, resulting in higher-quality MQLs and increased sales alignment.➡️ Led cross-functional team to execute rapid-response marketing during cybersecurity incidents, resulting in improved campaign performance and engagement.🔎 View my writing portfolio at https://www.clippings.me/johnson-amanda
Easy Metrics Inc.
View- Website:
- easymetrics.com
- Employees:
- 119
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Director Of Growth And Demand GenerationEasy Metrics Inc.Winthrop Harbor, Il, Us
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Director, Demand Generation & AbmEasy Metrics Inc. Jun 2024 - PresentBellevue, Washington, UsTZA was acquired by Easy Metrics in September 2024.Reporting to the CEO and managing one direct report, I led strategic marketing initiatives to support revenue growth at TZA and subsequently transitioned to the established Easy Metrics marketing team.- Spearheaded demand generation transformation through strategic paid media partnerships and content syndication initiatives, resulting in 200%+ increase in qualified leads within first 3 months- Architecting comprehensive ABM program launch (Q2 2025), including target account selection methodology, personalized content strategy, and multi-channel engagement framework- Developing sophisticated 18-24 month email nurture program aligned with buyer journey stages, including SDR outreach sequence integration and conversion path optimization- Building end-to-end buyer journey mapping and content strategy to support targeted engagement across all stages of the purchasing process
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Head Of Content (Sr. Manager)Splash (Splashthat.Com) Jul 2022 - Jan 2024New York, Ny, UsReporting to the CMO as a member of the marketing leadership team, managed a team of two marketers and two outside freelancing content creators.Led content and GTM strategy, driving substantial growth in event marketing software.Engineered a transformative content strategy that increased audience engagement by 22% and organic traffic by 15%.Drove a 25% increase in lead quality through ABM initiatives, collaborating closely with sales and product teams. -
Senior Global Campaign Marketing ManagerTrustwave Feb 2022 - Jul 2022Chicago, Illinois, UsReported to the CMO, then the VP of Growth Marketing, I managed global campaigns, delivering pipeline growth and improved campaign effectiveness.Achieved a 30% increase in engaged accounts and 75% pipeline growth through integrated marketing campaigns.Partnered with product marketing to drive an 18% increase in product adoption. -
Interim Regional Marketing Director - Nam (Demand Generation)Trustwave Sep 2020 - Feb 2022Chicago, Illinois, UsReported directly to the SVP of Strategy and then the VP/GM of North America, I led demand generation efforts across multiple regions, driving alignment between marketing and sales teams. Hired as Senior Content Marketing Manager (Demand Generation), I spent only a few months in this role (September - April).Unified marketing teams across the US, UK, and AU, resulting in improved collaboration and more cohesive content strategies.Streamlined vendor relationships to enhance efficiency and speed up campaign execution timelines.Launched cross-regional content initiatives that increased engagement across key markets, boosting brand visibility.
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Content Marketing & Communications ManagerTbi Inc. Apr 2018 - Apr 2020Chicago, Illinois, UsNow App Direct. Led multi-channel marketing and communications strategies for a communications technology master agent, driving growth through collaboration and innovative campaign execution. Reported to the CMO and managed a team of two.Aligned marketing efforts with sales, resulting in a 169% YoY increase in Unified Communications sales.Increased blog traffic by 42% YoY and website visits by 25% through cross-functional content strategies.Boosted media exposure by 30% through effective collaboration with PR and product teams. -
Marketing Specialist (Manager)Teletrac Navman 2016 - 2018Northbrook, Illinois, UsLed marketing efforts for the construction vertical, driving market penetration and substantial revenue growth.Achieved 232% YoY revenue growth in a new vertical, surpassing $1M ARR within the first year through targeted demand generation and ABM campaigns.Increased awarded RFPs by 36% through process optimization and enhanced cross-functional collaboration.Led a cross-functional team through a merger, improving alignment between sales and marketing and driving stronger campaign outcomes. -
Business Support ManagerTeletrac Navman 2011 - 2016Northbrook, Illinois, UsReported to and acted as chief of staff to the SVP of Sales & Marketing, driving strategic alignment and improving operational efficiency.Overhauled the sales cycle, reducing errors by 20% and halving cycle times through process improvements.Negotiated contracts with national dealer networks, achieving a 3% annual cost reduction while standardizing processes.
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Customer Support Specialist, Tiers 1 & 2Teletrac Navman 2011 - 2012Northbrook, Illinois, UsSupported telephone and email support for telemetry/navigation devices and associated software.
Amanda Johnson Skills
Amanda Johnson Education Details
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Depaul UniversityCommunication And Media Studies -
Northwestern UniversityEnglish: Creative Writing
Frequently Asked Questions about Amanda Johnson
What company does Amanda Johnson work for?
Amanda Johnson works for Easy Metrics Inc.
What is Amanda Johnson's role at the current company?
Amanda Johnson's current role is Director of Growth and Demand Generation.
What is Amanda Johnson's email address?
Amanda Johnson's email address is aj****@****com.com
What schools did Amanda Johnson attend?
Amanda Johnson attended Depaul University, Northwestern University.
What skills is Amanda Johnson known for?
Amanda Johnson has skills like Leadership, Solution Selling, Writing, Social Media, Hubspot, Brand Marketing, Salesforce.com, Online Marketing, Content Management, Marketing Analytics, Thought Leadership, Content Marketing.
Who are Amanda Johnson's colleagues?
Amanda Johnson's colleagues are Christopher Wilson, Nathen Dorcas, Kayla Edwards, Christopher Lowery, Jacob Camp, Geoge Jetson, Damon Hayes.
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