Amanda Johnson Email & Phone Number

Winthrop Harbor, Il, Us

Bellevue, Washington, Us

TZA was acquired by Easy Metrics in September 2024.Reporting to the CEO and managing one direct report, I led strategic marketing initiatives to support revenue growth at TZA and subsequently transitioned to the established Easy Metrics marketing team.- Spearheaded demand generation transformation through strategic paid media partnerships and content syndication initiatives, resulting in 200%+ increase in qualified leads within first 3 months- Architecting comprehensive ABM program launch (Q2 2025), including target account selection methodology, personalized content strategy, and multi-channel engagement framework- Developing sophisticated 18-24 month email nurture program aligned with buyer journey stages, including SDR outreach sequence integration and conversion path optimization- Building end-to-end buyer journey mapping and content strategy to support targeted engagement across all stages of the purchasing process

New York, Ny, Us

Reporting to the CMO as a member of the marketing leadership team, managed a team of two marketers and two outside freelancing content creators.Led content and GTM strategy, driving substantial growth in event marketing software.Engineered a transformative content strategy that increased audience engagement by 22% and organic traffic by 15%.Drove a 25% increase in lead quality through ABM initiatives, collaborating closely with sales and product teams.

Chicago, Illinois, Us

Reported to the CMO, then the VP of Growth Marketing, I managed global campaigns, delivering pipeline growth and improved campaign effectiveness.Achieved a 30% increase in engaged accounts and 75% pipeline growth through integrated marketing campaigns.Partnered with product marketing to drive an 18% increase in product adoption.

Chicago, Illinois, Us

Reported directly to the SVP of Strategy and then the VP/GM of North America, I led demand generation efforts across multiple regions, driving alignment between marketing and sales teams. Hired as Senior Content Marketing Manager (Demand Generation), I spent only a few months in this role (September - April).Unified marketing teams across the US, UK, and AU, resulting in improved collaboration and more cohesive content strategies.Streamlined vendor relationships to enhance efficiency and speed up campaign execution timelines.Launched cross-regional content initiatives that increased engagement across key markets, boosting brand visibility.

Chicago, Illinois, Us

Now App Direct. Led multi-channel marketing and communications strategies for a communications technology master agent, driving growth through collaboration and innovative campaign execution. Reported to the CMO and managed a team of two.Aligned marketing efforts with sales, resulting in a 169% YoY increase in Unified Communications sales.Increased blog traffic by 42% YoY and website visits by 25% through cross-functional content strategies.Boosted media exposure by 30% through effective collaboration with PR and product teams.

Northbrook, Illinois, Us

Led marketing efforts for the construction vertical, driving market penetration and substantial revenue growth.Achieved 232% YoY revenue growth in a new vertical, surpassing $1M ARR within the first year through targeted demand generation and ABM campaigns.Increased awarded RFPs by 36% through process optimization and enhanced cross-functional collaboration.Led a cross-functional team through a merger, improving alignment between sales and marketing and driving stronger campaign outcomes.

Northbrook, Illinois, Us

Reported to and acted as chief of staff to the SVP of Sales & Marketing, driving strategic alignment and improving operational efficiency.Overhauled the sales cycle, reducing errors by 20% and halving cycle times through process improvements.Negotiated contracts with national dealer networks, achieving a 3% annual cost reduction while standardizing processes.

Northbrook, Illinois, Us

Supported telephone and email support for telemetry/navigation devices and associated software.

Bachelor’S Degree, Communication And Media Studies

English: Creative Writing