Andrew Basham

Andrew Basham Email and Phone Number

Commercial Director @ Active Training Team Ltd
Cambridge, GB
Andrew Basham's Location
Cambridge, England, United Kingdom, United Kingdom
About Andrew Basham

I am a passionate business marketing communications professional with experience and expertise gained from supporting international B2B brands. I have established my professional competencies from working for both brand-lead B2B organisations and global marketing agencies in London, New York and Cambridge, UK. I’m passionate about enabling organisations to reach their growth goals through targeted, sector-specific go-to-market strategies that highlight their unique brand purpose and competitive advantages. Over the last 8 years I have been working for an independent employee engagement agency called Audience Group. As the founding UK Director for the company, I have been instrumental in establishing a successful and profitable business achieving sales 20% above revenue targets in 2023. Sector experience: Healthcare, Aerospace, Energy, Speciality Materials & Technologies, Marketing Services.

Andrew Basham's Current Company Details
Active Training Team Ltd

Active Training Team Ltd

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Commercial Director
Cambridge, GB
Website:
activetrainingteam.co.uk
Employees:
72
Andrew Basham Work Experience Details
  • Active Training Team Ltd
    Commercial Director
    Active Training Team Ltd
    Cambridge, Gb
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  • Embrace Communication
    Managing Director (Uk)
    Embrace Communication Mar 2023 - Present
    Cambridge, United Kingdom
    Tasked with establishing a brand-new sister agency to Audience Engagement in 2023 - achieving sales of £1.1m and 15% net profit in Year 1 of trading, 20% above planned revenue targets. Responsible for business development through CRM campaigns, utilising social media outreach, email marketing and ABM. Lead project & team operations and key stakeholder relationship management.
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  • Audience Communications & Events
    Managing Director Uk
    Audience Communications & Events Feb 2020 - Mar 2023
    January 2017 appointed as Managing Director with a remit to establish, grow and run the new UK office. Under my leadership we achieved UK revenues of £2.7 million in Year 5 of trading with 8 FTEs and a large network of 25 retained freelancers. Developing multiple new international client relationships within pharmaceutical and biotech sectors, and delivering for them a wide range of live, hybrid, virtual events and integrated brand-lead communications. Responsible for day-to-day UK team leadership, business operations and business development.
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  • Audience Communication And Events
    Group Director
    Audience Communication And Events Dec 2016 - Feb 2020
    Cambridge, United Kingdom
    For over 20 years, Audience has helped business communicate. Audience is an internal communications agency with offices located in London, Toronto, Basel and Singapore. With specialisations in internal communication, meetings and events, workshop design and presenter coaching, Audience designs programs that move business forward.I am responsible for Audience UK - with overall responsibility for business development, client and operational management - Supporting business to successfully craft plans and deliver integrated communication programs, meetings and activities that address everything from organisational change to sales readiness.
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  • Audience Communications And Events
    Account Director
    Audience Communications And Events May 2016 - Nov 2016
    Basel, Switzerland
    Supporting Audience to deliver effective internal communications and events programs within the global pharmaceutical industry.
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  • Basham Marketing
    B2B Marketing Communications Consultant
    Basham Marketing Jul 2015 - May 2016
    London, United Kingdom
    Provided strategic and hands-on support to generate commercial value through the effective application of marketing communications.Element Six, (De Beers global industrial & technology synthetic diamond manufacturer).Haven Power (UK B2B Energy Supplier, Drax Group plc).
  • Element Six
    Head Of Brand Marketing & Communications
    Element Six May 2011 - Jun 2015
    Oxford, United Kingdom
    Element Six - An international innovation lead producer of advanced engineering materials (owned by De Beers Group). B2B Marketing across semiconductor, optics, automotive, aerospace, oil & gas, construction Reporting to CEO - Hired to elevate the prominence of the Element Six brand – Lead communications across public relations, brand, marketing, internal communications, and crisis response. Through brand-lead marcom support new business enquiries grew with a revenue pipeline of $20m.
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  • Basham Business Communications Ltd
    Director
    Basham Business Communications Ltd Jun 2008 - Apr 2011
    London, United Kingdom
    Established this start-up B2B marketing agency, operating in aerospace, industrial and business services.Achieved revenues of £220,000 p.a. from newly acquired clients; Honeywell Aerospace, Singapore Technologies, ExxonMobil, and Regus – delivering external brand and sales-lead marketing programs. Used remote-based freelance sector-specific delivery teams to drive faster sales growth
  • Mccann Erickson
    Svp Group Director
    Mccann Erickson Nov 2004 - May 2008
    McCann Erickson, New York.- Managed the New York based global ExxonMobil Lubricants & Specialties $200m brand account.  - Leadership responsibility for multi-discipline agency team of 25 developing B2C & B2B integrated brand communications campaigns in USA, EMEA & APAC.   - Lead development of refreshing global brand identities for Mobil 1 and 2 other sub brands.  - Responsible for centrally developing over 20 omni-channel global brand marketing campaigns and oversaw the re-purposing of the programs at a local level across 20+ markets world-wide.
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  • Doremus
    Senior Account Director
    Doremus May 2004 - Nov 2004
    Hired to establish new Honeywell Corporate & Aerospace B2B marketing communications account team of 12.Oversaw team formation in NYC / San Francisco, developing brand identity and brand lead-demand gen marcom programs for Aerospace BU.
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  • Mccann Erickson Business Communications
    Group Account Director
    Mccann Erickson Business Communications Jan 2003 - May 2004
    Member of Management Team overseeing day to day running of $8m business unit.Fujitsu Siemens Computers, Hitachi Europe, COLT Telecom, The Carbon Trust
  • Mga Advertising Limited
    Board Director
    Mga Advertising Limited May 2000 - Jan 2003
    Account Management and New Business responsibilities for:ICI plc (Specialty Chemicals) corporate communications activity.BAE SYSTEMS plc - U.S. and European corporate, aerospace and defense.
  • Mccann Worldgroup Uk & Europe
    Senior Account Manager
    Mccann Worldgroup Uk & Europe Mar 1994 - Apr 2000
    London
    Support B2B and B2C account teams raise awarness for client brands including, Esso, UPS, Sega, Aon.
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Andrew Basham Education Details

Frequently Asked Questions about Andrew Basham

What company does Andrew Basham work for?

Andrew Basham works for Active Training Team Ltd

What is Andrew Basham's role at the current company?

Andrew Basham's current role is Commercial Director.

What schools did Andrew Basham attend?

Andrew Basham attended University Of Portsmouth.

Who are Andrew Basham's colleagues?

Andrew Basham's colleagues are Jed Hampson, Wilson James, Adam Christopher, Florence Walton, Jasmin Brooks, Sarah Ford, Thomas Maryan.

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