Adeline Chong

Adeline Chong Email and Phone Number

Head - B2C Segment Marketing, Activations and Partnerships @ TIME dotCom Berhad
Kuala Lumpur, MY
Adeline Chong's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Adeline Chong's Contact Details

Adeline Chong personal email

Adeline Chong phone numbers

About Adeline Chong

Adeline Chong is a Head - B2C Segment Marketing, Activations and Partnerships at TIME dotCom Berhad. She possess expertise in digital marketing, social media marketing, marketing communications, public relations, press releases and 30 more skills. She is proficient in Chinese. Colleagues describe her as "Adeline is a big picture thinker who helped us elevate our marketing craft in the MY market. Her analytical thinking skills allowed her to quickly understand the business and identify opportunities that helped us unlock growth. In the day to day Adeline is a calm, sr voice who helped guide and mentor jr staff who is also not afraid to get her hands dirty and go deep into execution when needed. " and "I had the pleasure to work with Adeline for close to 2 years in Maxis in the brand team. Accountable, responsible, hardworking, passionate, tenacious, deep thinker - are some of Adeline's greatest strengths. She is capable, thorough in her approach and often goes beyond her scope because she cares deeply. She will be a valuable member to any team or organisation."

Adeline Chong's Current Company Details
TIME dotCom Berhad

Time Dotcom Berhad

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Head - B2C Segment Marketing, Activations and Partnerships
Kuala Lumpur, MY
Website:
time.com.my
Employees:
1702
Adeline Chong Work Experience Details
  • Time Dotcom Berhad
    Head - B2C Segment Marketing, Activations And Partnerships
    Time Dotcom Berhad
    Kuala Lumpur, My
  • Time Dotcom Berhad
    Head - B2C Segments, Activations & Partnerships
    Time Dotcom Berhad Apr 2024 - Present
  • Freelance
    Writer & Brand Strategy
    Freelance Sep 2013 - Present
    Open for collaboration on interesting projects. Ask me about branding, digital and social consultation and copywriting. Past freelance work include- Travel writing for online portals and airline inflight magazine- Point-of-sale materials- Corporate website copy - Social media content
  • Grab
    Regional B2B Digital Marketing
    Grab May 2023 - Mar 2024
    Responsible for digital marketing campaigns and efforts to create awareness, understanding of business solutions and lead generation.
  • Zenyum
    Malaysia Head Of Marketing
    Zenyum Aug 2022 - May 2023
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Led country's marketing strategy with intensive lead gen KPI. Working with a lean team with a big growth ambition, this role challenged me to new levels - getting ideas to action swiftly, taking decisions to act quickly while course correcting and developing the discipline for accountable reporting and repeating successful formulas for scalable growth.
  • Maxis
    Brand Senior Specialist
    Maxis Nov 2019 - Oct 2021
    Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Brand strategy. Helped manage Maxis's brand refresh with a new visual identity and strategise campaigns that deliver its new brand proposition.
  • Maxis
    Marcomms Team Lead
    Maxis Nov 2015 - Oct 2019
    Kuala Lumpur, Malaysia
    ● Joined Maxis as an Individual Contributor, promoted after a year to Team Lead looking after all postpaid, broadband and converged communications. ● Year-long marketing strategies held brand’s premium value position, resulting in 4.2% yoy revenue growth & highest Average Revenue Per User (ARPU) amongst the top 3 telcos .● Reviewed overall broadband funnel from ATL to digital comms to web navigation, resulting in 20% increase in recorded leads due to improvement in process
  • Taylor'S Education Group
    Digital Marketing Asst Manager
    Taylor'S Education Group May 2015 - Nov 2015
    Management of university's digital marketing activities :- Strategize lead generation campaigns targeting prospective students. - Social media content management and advertising to increase engagement from student community and encourage prospective students to consider Taylor's as a choice university.- SEO and SEM management to improve website traffic searchability and conversion funnel.
  • Mindvalley
    Email Marketing Specialist
    Mindvalley May 2014 - Apr 2015
    Planned extensive marketing funnels using marketing automation software to capture leads, guide the user down the persuasion journey before closing in a profitable conversion.
  • Digi Telecommunications
    Senior, Digital Marketing & Social Media
    Digi Telecommunications Nov 2012 - Feb 2014
    • Social Media strategy planning & content management for Facebook, Twitter, YouTube and various emerging social media platforms • Online paid media planning & management for all products via Search, Display, Video and sponsorship advertising• Blogger and other online influencer engagement
  • Digi Telecommunications
    Senior Associate, Internet, Marcomm
    Digi Telecommunications Aug 2011 - Oct 2012
    Selangor, Malaysia
    •Strategic planning and execution of advertising campaigns for Postpaid, Internet & Device related products (360 media platforms – online, TV, radio, press, POSM)•Kick-started YouTube exclusive content to highlight Internet services and devices•Manage blogger engagement
  • Digi Telecommunications
    Associate, Prepaid, Marcomm
    Digi Telecommunications Jun 2010 - Aug 2011
    Strategic planning and execution of advertising campaigns (covering 360 media platforms – online, radio, press, POSM) for Prepaid product, which requires an understanding of different prepaid segments - mass Malaysians, youth, rural and ethnic based.
  • Vibes Communications (M) Sdn Bhd
    Senior Pr Executive
    Vibes Communications (M) Sdn Bhd May 2008 - Jun 2010
    Kuala Lumpur, Malaysia
    • Strategic development & execution of creative PR campaigns as part of year-long PR strategy /ad-hoc project for lifestyle brands - airlines, F&B, luxury property, skincare,makeup, timepiece• Produced creative copywriting for­ press releases, speeches, invites, emcee scripts• Successfully pitched media stories• Coordinated & managed media events (launches & interviews)• Post campaign analysis • Project manager to liaise with clients, media & suppliers

Adeline Chong Skills

Digital Marketing Social Media Marketing Marketing Communications Public Relations Press Releases Social Media Advertising Marketing Content Management Facebook Copywriting Corporate Communications Blogging Media Relations Event Planning Marketing Strategy Communications Planning Digital Communication Strategy Higher Education Google Adwords Facebook Marketing Marketing Automation Brand Strategy Brand Team Management Content Marketing Content Strategy Email Marketing Online Advertising Lead Generation Search Engine Marketing Integrated Marketing Telecommunications Influencer Marketing Brand Marketing

Frequently Asked Questions about Adeline Chong

What company does Adeline Chong work for?

Adeline Chong works for Time Dotcom Berhad

What is Adeline Chong's role at the current company?

Adeline Chong's current role is Head - B2C Segment Marketing, Activations and Partnerships.

What is Adeline Chong's email address?

Adeline Chong's email address is ad****@****ail.com

What is Adeline Chong's direct phone number?

Adeline Chong's direct phone number is +131286*****

What skills is Adeline Chong known for?

Adeline Chong has skills like Digital Marketing, Social Media Marketing, Marketing Communications, Public Relations, Press Releases, Social Media, Advertising, Marketing, Content Management, Facebook, Copywriting, Corporate Communications.

Who are Adeline Chong's colleagues?

Adeline Chong's colleagues are Zarin Hisham, Fakhruddin Ishak, Michael Tan, Fais Shahril, Razliza A., Nn Atikah, Ramesh Ramasamy.

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