Luke Renfro Email & Phone Number

Los Angeles, California, United States

• Super-charged the ‘Sonic the Hedgehog’ campaign to speeds that resulted in it becoming the biggest video-on-demand title in the history of the studio and the biggest family film of 2020• Sold the swamp and positioned the ‘Shrek‘ Quadrilogy as one of the most owned and successful film franchises in history• Saw dragons lift-off and soar home with the launch of the ‘How to Train Your Dragon’ global phenomenon• Helped ‘Spongebob’ splash from the big-screen to consumers'… Show more • Super-charged the ‘Sonic the Hedgehog’ campaign to speeds that resulted in it becoming the biggest video-on-demand title in the history of the studio and the biggest family film of 2020• Sold the swamp and positioned the ‘Shrek‘ Quadrilogy as one of the most owned and successful film franchises in history• Saw dragons lift-off and soar home with the launch of the ‘How to Train Your Dragon’ global phenomenon• Helped ‘Spongebob’ splash from the big-screen to consumers' screens with a fun and focused campaign that cut through clutter• Took the ‘Teenage Mutant Ninja Turtles’ into action with an innovative strategy and highly sought-after editions for fans• Launched the ‘Paramount Presents’ line of classic and beloved films from the vast Paramount catalog with newly remastered film transfers, new bonus content, and collectible packaging• Focused on creative services for Paramount Pictures, Paramount Animation, Paramount Players, CBS Television, Nickelodeon Movies, and Dreamworks Animation (07-12) home media distribution• Specializing in campaign ideation, art direction, branding, interactive, AV, print production, packaging, copy-writing, social• Responsible for maintaining brand equity while protecting corporate identity in advertising, design, consumer products, promotions, and point-of-sale marketing efforts• Communicated and collaborated with all members of management to ensure a focused and successful creative campaign Show less

• Coordinated the production of promotional television and radio campaigns for clients such as Disney, Paramount Domestic Television, and Sony Pictures Television • Oversaw production process from script writing and concepting to editing and audio to voice over and sweetening to client delivery while managing brand equity and maintaining the brand's consistent message

• Managed outdoor advertising campaigns for national clients including Cracker Barrel, Red Lobster, Ruby Tuesday, and Wyndham Hotels in 13 states• Worked closely with all aspects of the client/agency relationship, including frequent client contact and presentations at the corporate headquarters of clients• Held managerial position in the Largest Manager of Outdoor Advertising Programs in the Nation at the largest advertising agency in Tennessee

• Supervised Advertising Production Staff in Daily publication of newspaper with circulation of over 40,000• Worked closely with Advertising Sales Staff to cater to client’s unique needs• Created concepts, wrote headlines and copy for newspaper advertisements• Designed and produced advertisements on a daily basis

Bachelor Of Science, Advertising, Business, Cinema Studies

Bachelor Of Science, Communications, Advertising