Innovative Content Design and Strategy: Directing a content strategy that leverages storytelling and audience engagement to create compelling narratives. My approach prioritizes understanding audience needs and crafting messages that resonate, reflecting a deep commitment to impactful and engaging content creation.Digital Communication and Branding: Managing comprehensive digital and print communication strategies, incorporating social media, website content, and email campaigns. Developing engaging digital experiences and enhancing user interaction.User Experience and Website Optimization: Led website design and optimization efforts, focusing on user experience and accessibility. I'm skilled in developing intuitive, user-friendly digital environments that prioritize ease of use and engaging content, enhancing overall user satisfaction and interaction.Strategic Digital Marketing: Implemented digital marketing strategies to elevate brand presence and engage target audiences effectively.Collaboration and Partnership Development: Developed strategic partnerships and nurtured media relationships, boosting visibility for social initiatives and nonprofits. My collaborative approach and ability to work across diverse teams enhance project outcomes and foster productive partnerships.Event Planning and Community Engagement: Successfully partnered with local organizations to organize and execute significant region + city-wide events, such as the 2023 Prosperity Conference and the 2024 Economic Development Summit, leading to enhanced business collaboration, co-creation of the future economic landscape of the city, and stronger community impact. My experience in event planning and digital community engagement underscores my commitment to creating meaningful and inclusive digital experiences.

Developing online/in-person self-discovery and storytelling workshops, products, and resources. Interviewing, capturing, and crafting stories from the community. Conceptualizing, art directing and executing pop-up galleries, museum exhibits, and other story-sharing experiences. Developing and designing all marketing and exhibit collateral — including but not limited to website development, public relations, content writing and strategy, UX/UI design, magazine layouts, publishing, graphic design, and photography.Speaking Engagements/Events2022• Uncover Your Story & Its Power - KIPP Alumni Summit, Washington, D.C. 2021• Leadership Stories, Ph.D. in Executive Leadership Program - St. John Fisher College • Uncover Your Story for Mental Wellness - Urban League (Rochester) Interrupt Racism Summit• Storytelling for Nonprofit Growth, COLLABORATE Summit - The Cause Collaborative • Moderator, Entrepreneur Series - Venture Jobs Foundation• Exploring & Succeeding in Entrepreneurship Panel - Next Up KIPP Alumni Career Summit• Panelist, Amplify Academy - KIPP Alumni Panel• Marketing & Storytelling for Nonprofits - Secrets to Success Business Summit2020• Story Sprint: Uncover You, KIPP Leadership Accelerator Summit - Chicago• The Museum of You: Building Empathy, Webflow World Tour (NYC & London) • Building Empathy, Interrupt Racism Summit, Urban League of Rochester 2019• Personal Storytelling as a Relationship Builder, KIPP School Summit - Houston• Storytelling & You: Connecting as a Caregiver, Global Virtual Cancer ConferenceProjectsThe Museum of You — Capturing and curating stories as part of a larger-scale movement to encourage uncovering your story, finding your value, stepping into your purpose, and connecting with others through deep and meaningful storytelling.

An innovative and hybrid learning center, agency, and recreational studio. Visit our website to learn more!‍Serving on the operations and marketing team as Project Manager and Designer for various client projects. Clients: Roc the FutureTour Cayuga in the Finger LakesWork has been featured in USA Today and Spectrum News.