Addai-Yaw is a futurist, or in today’s terms he is a full blown creative, exploring the art of design, fashion, fine art whilst running a content creation hub alongside his partner at The Millennial Gen which is a digital platform/ecosystem aimed for creatives to network, create and collaborate. Addai creates, curates and aims to develop engaging moments of conversation through art and content. He is an individual that aims to challenge societal norms that have not been reformed yet cause division and pain, he is a member of the Nü Renaissance. Formerly an artist at Dolce & Gabanna
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Creative DirectorCrease GroupLondon, Gb -
Art DirectorCrease Group Jan 2024 - PresentLondon, England, United Kingdom -
Executive Creative DirectorMgen Media Jan 2017 - Present198 Oxford Road Illovo MuseCreating and curating content production and conception through multiple artistic outlets allowing brands to be marketed in new creative ways. Creating and developing creative campaigns, building brands and expanding horizons through expansive design and strategy.- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activityanalyse competitor activity- Recommend improvements to increase performance- Set targets to increase brand awareness and increase customer engagement- Manage, motivate and coach junior staff such as social media executives or assistants- Manage a budget for social media activitieseducate other staff on the use of social media and promote its use within your company (in-house roles)- Encourage collaboration across teams and departments- Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles). -
Head Of ContentLøci Sep 2022 - Sep 2023London, England, United Kingdom -
Social Media Marketing ConsultantSetl Mar 2022 - Nov 2022London, England, United KingdomAT SETL I was hired as a social media consultant but my passion and interest in our projects quickly expanded my role into being a Media consultant where my responsibilities quickly grew and was alongside the Social Media manager working to develop social media strategies, reform our PR Team strategy. I designed an entire brand identity for a new blockchain company along with ideating a 6 month content and social media plan. -
Client InteractionsRoxannne First Feb 2021 - Jul 2021London, England, United KingdomAt RF I initially worked in customer relations and handled all logistics around outgoing incoming stock my role soon developed and I moved up into helping to develop campaigns that drive traffic to their website through various creative content campaigns utilising my ideation and content creation skills. I created the brand's most successful content campaign that drove sales up 80% and engagement up over 1000% off of an organic video I created aimed at expanding the company into TikTok and doubling down on their IG Reels as a growth and engagement strategy.
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Chief Executive OfficerThe Millennial Gen 2015 - 2021Johannesburg Area, South AfricaCreative Ecosystem aimed at being the meeting place for creatives to network, create and collaborate.My time at The Millennial Gen takes me all over the creative ecosystem, from networking with Musicians, curating playlists & Mixes to Podcasting with young creative entrepreneurs from South Africa and The U.K. -
Social Media ManagerDhenze Limited Nov 2019 - Apr 2020London, England, United Kingdom- Develop creative and engaging social media strategies- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic- create engaging multimedia content - Develop, launch and manage new competitions and campaigns that promote your organisation and brand- Form key relationships with influencers across the social media platforms- Undertake audience research- Manage and facilitate social media communities by responding to social media posts and developing discussions- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights -
ArtistDolce&Gabbana S.R.L Sep 2018 - Feb 2019Johannesburg Area, South AfricaWorking as a creative artist, designing and painting 1/1 custom designs for clients as well as assiting them with their other shopping needs. Sales of Luxury Goods as well as Personal shopper. -
Show HostCliffcentral.Com Nov 2017 - Dec 2018Johannesburg Area, South AfricaI was a producer and show host for the Millenial Gen Podcast show which was live once a week. My Co-hosts and I were responsible for getting guests for the show as well as all elements of producing and running the show live at the CliffCentral.com studios. -
Sales AssociateTiger Of Sweden Mar 2016 - Sep 2016Johannesburg Area, South Africa
Addai-Yaw Coker Skills
Addai-Yaw Coker Education Details
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Communication And Media Studies -
St David Marist Inanda
Frequently Asked Questions about Addai-Yaw Coker
What company does Addai-Yaw Coker work for?
Addai-Yaw Coker works for Crease Group
What is Addai-Yaw Coker's role at the current company?
Addai-Yaw Coker's current role is Creative Director.
What schools did Addai-Yaw Coker attend?
Addai-Yaw Coker attended University Of The Witwatersrand, St David Marist Inanda.
What skills is Addai-Yaw Coker known for?
Addai-Yaw Coker has skills like Painting, Radio Host, Blogging, Fashion Design, Fashion, Fashion Styling, Graphics, Graphic Arts, Blogger, Video Blogging, Fashion Blogging, Fashion Illustration.
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