+ Produce dynamic concepts, campaigns, and fully integrated tactics for various domestic and global brands.+ Work closely with clients to understand their vision, objectives, and brand identity, ensuring creative output meets their expectations.+ Utilize my deep expertise in design, storytelling, and creative leadership to guide clients. + Extensive experience across all mediums, including broadcast/video production and pitches.

+ Spearheaded the rebranding endeavor for Mattel, embedding culture into the brand and integrating the brand into contemporary culture. Oversaw the modernization of the Mattel logo, crafted a captivating consumer narrative, and established the visual identity system to ensure global coherence.+ Conceptualized and directed the development of a new logo animation for Mattel’s inaugural feature film, television, streaming, and gaming channels.+ Worked closely with diverse cross-functional teams to conceive, design, and launch Mattel Creations; the company’s first adult-targeted toy platform. + Revitalized the Masters of the Universe franchise with the implementation of a refreshed brand foundation and visual identity, to support the launch of multiple Netflix series and new toy lines. + Played a pivotal role in propelling UNO to become the #1 global game for the first time ever. + Rebranded and reinvigorated Mattel’s legacy portfolio games, such as Scrabble, Magic 8 Ball, and Pictionary, to resonate with new markets and demographics.+ Led the in-house creative team and external agency partners, streamlining processes to empower creativity and keep pace with evolving cultural trends.+ Mattel Brand • Mattel Creations • Adventure Park // Games: UNO • Pictionary • Magic 8 Ball • Scrabble // Action Figures: Masters of the Universe • Jurassic World • WWE • Minecraft

+ Worked with clients dedicated to driving purposeful, positive change to develop impactful creative solutions that build long-term consumer connections.+ Provided in-depth branding workshops and coaching to educate and empower clients to confidently define their unique brand and stay culturally relevant.+ Responsible for development and execution of all creative, including branding, packaging, social, digital, experiential and retail.+ Sourced and led all external agency vendors and scale freelancers as needed.

+ Leveraged emerging trends and cultural insights to curate monthly, themed subscription boxes.+ Responsible for concept, presentation and design of new consumer products, apparel, pins and collectibles. + Partnered with multiple outside vendors, licensing and entertainment companies.

+ Collaborated with technical teams to conceptualize, pitch, and develop Disney’s first in-park AR experience, increasing ticket sales to the event. + Initiated the introduction of Villaintine’s Day, which led to a multi-year campaign, merchandise line, and significant incremental sales.+ Provided photo, video, and graphic assets to establish a comprehensive library for the inaugural marketing campaign and opening of Shanghai Disneyland.+ Created a fresh, strategic approach to entice younger audiences and families to attend the Epcot festivals. Results included increased attendance, sales and merchandise breadth.+ Walt Disney World • Disneyland • Shanghai Disneyland // Disney Cruise Line • Adventures by Disney • Disney Vacation Club • Aulani • Resort Hotels // Fairytale Weddings & Honeymoons • RunDisney • Cirque du Soleil • Disney Springs

+ Developed concepts, campaigns, and fully integrated tactics, overseeing execution for various domestic and global brands.+ Member of Frank about Women, a specialized team dedicated to crafting transformative brand strategies and narratives tailored specifically to women and moms.+ Spearheaded a highly successful internship program in Winston-Salem and Pittsburgh to provide emerging talent with hands-on experience and the ability to hone valuable skills.+ Extensive experience across all mediums, including broadcast/video production and pitches.+ Pittsburgh Zoo • Highmark BCBS • First Commonwealth Bank• American Diabetes Association • American Heart Association • Under Armor • Magellan • Living Language // Embarq • Teach for America • Frank About Women • Wachovia • Wells Fargo • La Quinta • Junior Johnson’s Midnight Moon • TJ Maxx • Marshall’s

+ Produced dynamic concepts, campaigns, and fully integrated tactics, overseeing execution for various domestic and global brands.+ Extensive experience across all mediums, including broadcast/video production and pitches.+ AT&T • Dell • ING Financial • Georgia Natural Gas • Georgia Lottery • Alliance Theatre • Capital One