• Strategic Planning• Resource Allocation • Team Leadership• Stakeholder Engagement• Quality Assurance• Partnership Development• Community Outreach• Problem Solving

• Cultivate and maintain strong relationships with key clients and customers.• Collaborate with sales leadership to develop and refine sales strategies, ensuring alignment with overall business objectives.• Provide insights and recommendations based on market trends, customer feedback, and competitor analysis.• Conduct training sessions for the sales team to enhance their product knowledge.• Lead or support negotiations with clients to secure deals and contracts.• Provide guidance on pricing strategies and contract terms to ensure profitability and customer satisfaction.• Work with the sales team to set performance targets and develop action plans to achieve them.• Demonstrate leadership by setting a positive example, fostering a collaborative culture, and promoting continuous improvement.• Provide regular updates to the sales team and leadership on market dynamics and potential opportunities or threats.

• Planned and executed promotional activities for various clients to enhance brand awareness.• Coordinated and managed events, including sales events, to drive customer engagement and sales growth.• Oversaw merchandising and ensured optimal trade visibility for products.• Trained and briefed trade promoters on promotion mechanisms to maximize campaign effectiveness.• Acted as a liaison between the sales and marketing teams of various clients and their customers to successfully achieve activation targets.• Compiled weekly reports and monitored new market trends to inform strategic decisions.• Ensured accurate and successful execution of trade promotions to meet client objectives.

• Managed wholesale key accounts to ensure effective operations and growth.• Optimized wholesalers' order processes and stock control for increased efficiency.• Targeted, activated, developed, and grew key accounts to meet organizational goals.• Built strong relationships to drive sales and consistently achieve set targets.• Oversaw onboarding processes for new mini key distributors, ensuring seamless integration.• Managed relationships and developed strategies that drove sales.• Ensured all wholesalers and mini key distributors achieved set targets.• Enforced recommended retail pricing to ensure compliance and maintain market standards.

• Managed retail accounts and executed outlet activations to drive brand presence.• Oversaw off-trade account management and sales to consistently achieve set targets.• Utilized persuasive selling techniques and implemented outlet merchandising to ensure optimal product visibility.• Planned and executed various brand promotions in selected outlets.• Built strong relationships to drive sales and consistently meet performance goals.• Recruited, developed, and on boarded new outlets for the distributor to expand market reach.• Managed van sales operations, conducted trade accompaniment, and engaged in direct sales across all outlets.• Enforced recommended retail pricing to ensure compliance and maintain market standards.• Organized van salesmen's meetings and reviewed weekly performance reports to align with sales objectives.

Managing, Running and Supervising trade marketing and promotionsPromoting brands and direct sales of various products .Ensuring brand visibility through outlet merchandising and branding for eventsActive engagement and involvement in all BTL marketing strategies.Writing reports and feeding management with customer/consumer complaints