♦️ Strategic Marketing Leadership: Oversee all aspects of marketing, including paid ads, organic content, creative strategy, media, and CRM. Drive cohesive initiatives aligning with company goals and maximizing ROI.♦️ Multi-Channel Paid Advertising: Launch campaigns across platforms like Facebook, Google, and TikTok. Develop data-driven strategies to target audiences, optimize conversions, and achieve cost-efficient results.♦️ Organic Content Strategy: Craft and execute compelling content strategies across various channels. Oversee the creation of engaging content that enhances brand visibility and drives organic traffic.♦️ Creative Strategy: Develop innovative, on-brand marketing materials. Ensure consistency in messaging and visual identity while pushing creative boundaries.♦️ CRM Management: Implement and manage CRM systems to track and nurture customer relationships. Leverage data insights to personalize marketing efforts and improve customer retention.♦️ Landing Page Optimization: Design high-converting landing pages to capture leads and drive conversions. Employ A/B testing and UX best practices to continually refine performance.♦️ Email Marketing Automation: Develop sophisticated email workflows that nurture leads and drive conversions. Create personalized campaigns delivering the right message to the right audience.♦️ Lead Generation and Nurturing: Implement effective strategies across multiple channels. Optimize nurturing processes to guide prospects through the sales funnel.♦️ Investor Relations Support: Create compelling presentations for funding initiatives. Communicate company's value proposition and growth strategy to potential investors.♦️ Social Media Management: Oversee presence across all relevant platforms. Develop engaging content strategies, build community, and leverage channels to amplify brand messaging.

♦️ Targeted Paid Advertising: Lead and manage paid advertising campaigns on Facebook, Google, and TikTok, leveraging the latest platforms and strategies to target qualified audiences, drive traffic, and optimize conversions at the most efficient cost. Oversee campaigns from start to finish, continually optimizing for key performance indicators (KPIs)♦️ High-Converting Sales Funnel Development: Design and implement high-converting sales funnels using proven design frameworks, compelling copywriting formulas, and the best funnel design software available. Architect frictionless user experiences from landing pages to checkout, making it easy for visitors to become leads and customers♦️ Automated Email Marketing: Create and manage automated email campaigns using the best CRM software trusted by thousands of businesses. Develop follow-up email sequences that keep the brand top of mind, nurture relationships, and prompt follow-up actions to boost sales. Leverage workflow automation to effectively market to the audience for an extended period

♦️ Skillsture Launch: Created and launched Skillsture, a micro-learning live streaming desktop and mobile app, as a subsidiary of the largest training company in Malaysia, achieving global reach within 6 months and attracting learners from over 20 countries♦️ Team Management: Managed a team of 30+ trainers, overseeing their recruitment, onboarding, and development, while leading 300+ livestreams on the platform, driving engagement and audience growth of 200%♦️ Grant Acquisition: Secured a grant worth up to RM2,000,000 from MDEC to support the development and growth of Skillsture, enabling the development of new features and functionalities, expansion into new markets, and hiring of additional talent♦️ Market Expansion: Oversaw the marketing team in identifying and capitalizing on new market opportunities and channels for user acquisition, resulting in a steady increase in user month-on-month growth, exceeding the target of 25%♦️ Product Development: Provided strategic oversight for the product development of Skillsture, developing and executing a product roadmap aligned with the company's goals, market trends, and end-user needs, based on extensive market research and analysis to identify and prioritize features and functionalities

♦️ Proposal Drafting and Fundraising: Successfully advised Fabulous Sunview on their proposal drafting and fundraising efforts, resulting in an 8-figure IPO♦️ Proposal Drafting and Fundraising Consultation: Provided proposal drafting and fundraising consultation for Mediastar, resulting in monthly revenue of 6 figures♦️ Digital Edutainment Initiatives: Led the development of digital edutainment initiatives for Green Guardian, generating RM750,000 in revenue♦️ E-commerce Marketplace Management: Set up and managed e-commerce marketplaces for brands on Lazada and Shopee, achieving a high 1:4 ad-to-revenue ratio♦️ B2B Lead Generation: Successfully generated 30 high-ticket B2B leads from 1,056 unique visits, creating a substantial impact on client business growth♦️ Lead Conversion: Drove a highly effective lead acquisition strategy, generating 100+ leads with an impressive 30% conversion rate, achieving profitability and a positive ROI within just three months

♦️ The Money Magnet Show: Hosted and moderated a weekly live talk show on Facebook Live, YouTube Live, and LinkedIn Live, reaching an audience of over 1,000 entrepreneurs every week♦️ Digital Marketing Resource: Positioned the Money Magnet show as the go-to resource for digital marketing advice, creating over 50 training materials on topics such as copywriting, sales funnels, Facebook ads, and artificial intelligence♦️ Revenue Generation: Generated over 6-figures in revenue from agency services and affiliate sales commissions through The Money Magnet Show's reach and influence♦️ 100x Greentech Venture Forum 2021 Campaign: Successfully strategized, managed, and executed a digital marketing campaign for the event, resulting in a low cost per lead and a high attendance rate of 82%

♦️ Search Engine Optimization: Ranked #1 on Google for "background music Malaysia" in the licensed free music industry♦️ Market Share Acquisition: Secured over 60% of the Malaysian shopping mall market share through effective offline acquisition strategies♦️ B2B Lead Generation and Customer Acquisition: Acquired 580+ retail stores by implementing targeted B2B lead generation and customer acquisition techniques♦️ Content Marketing: Developed and executed content marketing strategies, including blog posts and engaging social media content♦️ Web and Graphic Design: Designed and managed the company website, ensuring optimal user experience and regular content updates; created visually appealing marketing collaterals and social media assets, enhancing brand visibility and engagement♦️ Performance Marketing and Lead Generation: Implemented and optimized campaigns on Facebook and Instagram, driving traffic, lead generation, and conversions; designed and developed high-converting landing pages and managed email automation workflows to nurture leads, engage customers, and drive sales♦️ Business Development and Corporate Sales: Negotiated long-term, high-value contracts with major retailers and broadcasters, expanding client base and driving revenue growth♦️ Intellectual Property Management and Legal Coordination: Collaborated with legal counsel to protect and manage trademarks, copyrights, and patents; coordinated with lawyers on IP matters, contracts, licenses, and legal documents♦️ Public Relations: Managed PR efforts, resulting in the company's appearance in both online news portals and offline newspapersAccolades:♠️ Completed 1 Year of Proficeo's Structured Coaching Program by Cradle Fund

♦️ Series A Funding: Successfully secured Series A funding of RM2,500,000 from Axiata Digital Innovation Fund♦️ Grants and Funding: Obtained various grants from prestigious organizations, including Cradle CIP500, Teraju Superb, and PlaTCOM Ventures High Impact Programme 2♦️ Strategic Partnerships: Established strategic partnerships with major companies such as Astro, Maybank, TM, Cuckoo, and the Ministry of Health♦️ Business Development and Corporate Sales: Spearheaded corporate sales efforts, generating RM4,000,000 in revenue and acquiring over 1M users within a 4-year period♦️ Content Marketing: Developed and executed content marketing strategies to engage target audiences and drive brand awareness across platforms including YouTube, FB/Insta♦️ UI/UX Design: Crafted intuitive and visually appealing user interfaces and experiences for both mobile applications and websites, optimizing designs to enhance user engagement and drive conversions♦️ Public Events: Hosted successful events for the public that utilized the company's technology, showcasing its capabilities and engaging with target audiences♦️ TV Program Creation: Produced the "VAV Choice" program on Astro Kah Lai Toi channel 304, featuring over 100 restaurants in Malaysia♦️ Client Campaign Support: Assisted clients in running their campaigns using the company's technology on popular Astro channels (Astro Ria Channel 104/124)♦️ Public Relations: Managed public relations efforts to build and maintain a positive brand image and generate media coverage♦️ Investor Relations: Maintained strong relationships with investors, providing regular updates on the company's financial performance, growth strategies, and key milestonesAccolades:♠️ "Top 10 most incredible startups across Malaysia" - Startup World Cup Malaysia 2018♠️ "Top 3 startups in Asia that caught our eye" - Tech in Asia 2017♠️ "Shortlisted for Maybank Fintech" - Maybank Fintech 2016

Managed Website Development and Freelance Designers

Campus Tours, Education Fair, Data Entry, Telemarketing, Event Hosting, Event Emcee, IACT AdPrentice Campaign, IACT Marketing Department, and manage events for the college club known as PARTS (Performing Arts)

Developed and executed comprehensive marketing strategies, including creative strategy, advertising, graphic design (print and logo), and digital marketing media, during my internship.

Independent sales representative for a direct selling and e-commerce company