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With a background in digital marketing, I've helped build and execute brand strategies for companies ranging from Fortune 500 businesses to startups. When working for mobile app, Key Ring, I built brand identity, managed customer acquisition and retention strategy, and developed digital advertising products powered by CRM data to support digital shopper marketing. Now, I spend my days working with brands on digital storytelling strategies, leveraging the power of content and influencer marketing. I enjoy bringing creativity, strategic thinking, and partnership to my clients as we navigate how customized content fits into their integrated marketing strategies. On a personal note, my cup is filled when spending time with my daughter, husband, and our yellow lab. I want my hard work to serve as an example to my daughter as she grows and finds her own purpose. If I'm being honest, I also work hard so our dog can have a good life (only half joking!). I love cooking and am constantly on the hunt for new ingredients and cuisines to learn. I show up each day with the motto "the harder you work, the luckier you get." I love learning, embrace my Ennegram type 3 personality, and live and die by color coordinated to-do lists. My strengths are Achiever | Strategic | Consistency | Learner | Focus.
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Head Of Client Solutions, CreoCreo Mar 2024 - Present -
Executive Director, Client Development InnovationIzea Jan 2022 - Mar 2024Fully-Remote Workplace, Us -
Director, Client Development And StrategyIzea Aug 2021 - Jan 2022Fully-Remote Workplace, UsIZEA's technology platform allows for us to identify and curate the appropriate voices both visually and through deep audience data, and then amplify through our Promoted Posts technology, giving increased audience saturation at an efficient spend. Our team can generate relevant earned conversations by selecting the right influencer, to produce the right content, served at the right time. And the content itself has a lifetime use license, meaning you can continue to use it on an ongoing basis.
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Associate Director, Client Development And StrategyIzea Jan 2021 - Aug 2021Fully-Remote Workplace, Us
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Senior Account Director, Discipline LeadIzea Jul 2019 - Jan 2021Fully-Remote Workplace, Us
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Sr. Account DirectorIzea Sep 2017 - Jul 2019Fully-Remote Workplace, Us
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Sales DirectorClever Influencer Marketing Agency Dec 2015 - Aug 2017
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Director Of Marketing | Acquired By Gannett In 2012Key Ring™ Apr 2014 - Dec 2015Key Ring, a mobile wallet for loyalty cards, is a total shopping solution, providing consumers with access to exclusive deals from their favorite retailers and CPG brands. The app delivers leading mobile solutions to attract, engage and reward customers. Key Ring leverages its cutting edge technology and expansive user base to drive in-store transactions, increase customer engagement, digitize loyalty programs for retailers, and promote CPG products to hyper-targeted audiences. With over 12 million users, Key Ring is the #1 shopping app platform for iPhone and Android devices.
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Sales And Marketing ManagerKey Ring™ Jun 2013 - Apr 2014
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Lead Account ManagerKey Ring™ Mar 2011 - Jun 2013
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Marketing And Business Development CoordinatorThe Gus Bates Company May 2010 - Mar 2011Fort Worth, Texas, UsFor more than a quarter century, Gus Bates Insurance & Investments has provided insurance, risk management and investment services to businesses throughout Texas and the United States. Gus Bates Insurance & Investments serves a far-reaching range of industries, from construction, and real estate to energy, healthcare, sports, and entertainment. We strive to bring expertise, creativity, industry relationships and a "go get 'em" attitude to help anyone wanting our services. We foster a culture of partnership where everyone benefits from the combined experience and talent of the team. -
Marketing InternThe Gus Bates Company Feb 2008 - May 2010Fort Worth, Texas, Us
Addi Mccauley Skills
Addi Mccauley Education Details
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Texas Christian University - M.J. Neeley School Of BusinessMarketing
Frequently Asked Questions about Addi Mccauley
What company does Addi Mccauley work for?
Addi Mccauley works for Creo
What is Addi Mccauley's role at the current company?
Addi Mccauley's current role is Head of Client Solutions, Creo.
What is Addi Mccauley's email address?
Addi Mccauley's email address is ad****@****ive.com
What is Addi Mccauley's direct phone number?
Addi Mccauley's direct phone number is +186580*****
What schools did Addi Mccauley attend?
Addi Mccauley attended Texas Christian University - M.j. Neeley School Of Business.
What skills is Addi Mccauley known for?
Addi Mccauley has skills like Marketing Strategy, Mobile Marketing, Public Speaking, Marketing, Strategy, Public Relations, Social Media, Lead Generation, Team Leadership, Crm, Business Development, Academic Achievement.
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