I lead insights, reporting, and marketing across the beauty and food verticals to bring valuable insights and content to clients and media.

• Define, analyze, and develop clients’ best practices while monitoring the existing market for creative, thoughtful, and eye-catching brand positioning • Establish branding strategies and objectives supporting needs across product research and development, trend reporting, content consistency, art direction, and photoshoot production for clients such as Spate, Naturium, Waxxpot, and Tête-À-Tête• Utilize consumer insight data from internal platforms to quantify various levels of growth and analyze trend reports for clients that include top global cosmetic companies

• Developed and executed strategic, personalized post-purchase customer journeys to guide consumers through adoption, integration, and renewal of brand products• Managed high-volume email campaign automation across 16 different languages generating consumer engagement, long-lasting relationships, and knowledge of the product portfolio• Monitored digital content metrics to optimize performance and streamlined content-based projects to align with UI/UX best practices and regional standards• Used Cisco.com to implement a cohesive, engaging consumer experience

• Developed and executed strategic, personalized post-purchase customer journeys to guide consumers through adoption, integration, and renewal of brand products• Managed high-volume email campaign automation across 16 different languages generating consumer engagement, long-lasting relationships, and knowledge of the product portfolio• Monitored digital content metrics to optimize performance and streamlined content-based projects to align with UI/UX best practices and regional standards• Used Cisco.com to implement a cohesive, engaging consumer experience

• Managed brand partnerships with brands such as SoulCycle, Casper, and United Airlines • Implemented grassroots marketing campaign in local SoulCycle studios with experiential events such as providing facials to riders• Key player in the United Airlines rollout, developing specifically curated product kits across tiered level travelers for an enhanced travel experience • Worked with Founder to build products around new, innovative ingredients leading to some of the top-selling SKUs at Sephora • Led integrated marketing campaigns for new and existing products to drive customer awareness and sales• Developed customer relationship management (CRM) protocol increasing product education, leading to increased sales and enhanced customer success• Directed video and photoshoots for content creation across all platforms, including both digital and in-store, for a cohesive and bold brand image • Designed and managed press initiatives, mailings, meetings, and product launch events

• Negotiated and managed client partnerships between Sunday Riley and Stella McCartney, Victoria Beckham, Oscar de la Renta, Kenzo, and Missoni for New York, Paris, and Milan Fashion Weeks• Executed press-facing events for new product lines resulting in increased notoriety as a cult status brand • Edited and approved copy and imagery for social media, PR initiatives, and marketing collaborations • Facilitated lab and stability testing along with new product development

• Sought out new editorial opportunities including press interviews, engaged consumers through ingredient stories, and generated highly visible brand profiles• Researched trends and conducted predictive behavioral research to facilitate new retail opportunities (nationally and abroad) and new product development

• Write and edit posts for the Kentucky Bride Blog on kentuckybridemagazine.com• Interview multiple wedding specialists from dress designers to venue owners for vendor features on kentuckybridemagazine.com• Write content for print issues of Kentucky Bride Magazine

• Write and edit content for the Northern Kentucky Business Journal• Write and distribute press releases through various media outlets• Help plan NKY United, an event during which lawmakers from the state of Kentucky come to Northern Kentucky for a day of work and fun

• Prepare and process purchase orders• Help customers select lighting and plumbing products best suited for their needs• Maintain the appearance of all showroom fixtures