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Strategize and project manage the rebranding of F21 PLUS 360 campaign targeting prospective customers through multiple omni-marketing channels such as direct mail with 7% redemptions and paid social media campaigns, generating a 9.64 ROAS.Provide direction and leadership to digital marketing agency to strategize campaign messaging, ad-spend, content development, and audience acquisition for new category launches to maximize ROAS and conversion.Initiate, define and manage all marketing collateral for non-Forever 21 branded lines, including developing creative briefs and overseeing creative development from initial content through to completion.Adept at forging effective cross-functional relationships across 15 departments, particular emphasis on relationship building with e-commerce, finance, IT, operations, and planning & allocation.

Implemented omni-channel strategies with cross-functional partners, and led 17 national and regional campaigns, including events, generating an averaged 21% increase in sales and 251.73x blended ROI.Created and executed #F21xMUSIC scaled event strategy harmonizing visual merchandising, marketing creative, paid and organic social media, in-store events, geo-targeted emails, and promotions that generated an averaged 142.3% lift in ADS.Supported Mexico & Canada e-commerce businesses, evaluated business trends, aligned promotional and launch calendar with in-store initiatives, coordinated digital and social marketing messages.Managed advertising strategy and budget for the launch of loyalty and credit card program.Developed strategic brand partnerships, ensuring brand voice and guidelines were maintained across all elements.

Execute new branding and marketing initiatives tailored to specific store locations.Perform in-depth assessment of 17 plus focus doors in partnership with District Managers and Mall Marketing Directors to drive customers to the store.Evaluate and approve all mall marketing requests for over 500 store teams; communicate upcoming promotions and launches to optimize on free marketing available through the mall’s digital channels.Lead new communication strategy with 8 major mall marketing partners for a proactive relationship and compiling budgets for the mall-wide initiatives on a quarterly basis to maximize participation in upcoming opportunities.Manage SAP for department, which includes creating purchase requisitions and purchase orders for over 300 marketing budgets globally.Manage budgets and timelines for five stores with Lease Required Advertising to ensure the required annual spend is met.

Provided New Store Opening Support: partnered with District Managers and Mall Marketing Managers to plan 15 plus Grand Opening Day events, created budgets up to $25,000, booked radio ads, requested artwork and gift cards on a weekly basis.On-Going In-Store Retail Support: requested translations for global signage and proofed assets, compiled MEMO communication for the store teams outlining each new initiative, competitor profiling.Assisted with planning and executing global in-store events for new launches and high profile initiatives; worked closely with Production to request and give final approval on event signage.Liaised with internal teams to strengthen the marketing alignment, and with external teams to ensure campaign information is shared and received by key deadlines.

Planned and executed PINK Happy Project, PINK's charity event benefitting the Salvation Army, surpassing 2,000 item donation goalInformed consumers of PINK Nation membership benefits and new products as they became availableManaged social media for community, distributed PINK incentives, organized and hosted PINK events

Assisted with styling, stylist pulls, inventory and displays in the showroom Identified and contacted vendors as potential sponsors for client-sponsored and charity eventsResearched media outlets for the brands and celebrity placement