Led client discovery sessions to procure an understanding of customer needs and pain points to help inform MVP roadmap and future release planning.Translated business requirements and high-level designs into clear frontend and backend user stories.Managed and groomed a prioritized product backlog. Presented user stories at biweekly sprint refinement meetings, providing clarity to engineering and development teams and ensuring technical feasibility. Led product vision and translated that into clear product milestones on the roadmap to continuously iterate.Devised content strategy to effectively engage target audiences.Determined Key Performance Indicators to keep a pulse on product health for all product features within the scope, providing leadership teams with regular status reports on product analytics.Translated high-level business requirements and UX designs and ideation into clear user epics and user stories with clear acceptance criteria using Gherkin’s method.Led release planning meetings with technical architects and business teams, clearly delineating an epic to iteration map for upcoming releases.Design thinking advocate leading product discovery and ideation sessions with an emphasis on empathy mapping and creating realistic user personas that provide a target demographic for our product teams.Facilitated UX design sprints working closely with UX design teams through ideation, user research, user testing, wireframing, and prototyping to decide and determine the best designs for product features.Developed and executed a technical product strategy that aligned with business objectives, leveraging deep industry and technology expertise.Key POC between product and external client teams, ensuring products meet market needs.

Put technical architecture into easy to digest technical diagrams.Provide requirements for API documentation and guiding API design and implementation.Help orchestrate API redesign, adept at breaking down chunky APIs to rapid microservicesServe as the intermediary between technical teams and business teamsOwned and managed the backlog; keeping ordered and prioritized to ensure that 1-2 sprints/iterations of backlog are always ready.Create Jira dashboards with reports on product development progress including burndown charts, epic progress charts, and Sprint goal charts.Communicated project updates to stakeholders at all levels.Use a data driven approach to constantly measure product success via customer journey funnels and Adobe analytics reporting to procure key customer insights, customer pain points, and necessary enhancements and improvements.Work closely with QA teams to ensure they fully understand what needs to be tested.Defined and executed a product strategy with a technical emphasis, ensuring its alignment with high-level business goals

Assessed and analyzed client requirements, effectively translating them into user stories and creating a project plan in alignment with enterprise release schedule.Managed high-visibility omnichannel product features and owned the product vision in roadmap.Kept prioritized product backlog, continuously adding additional enhancement and product feature user stories.Led strategic meetings across stakeholders and UX teams to define the scope for phased release.Led release planning efforts helping to keep the focus on scope, vision, and product goals, while facilitating PI planning and epic to iteration mapping.Delineated key dependencies on product roadmap and come to an agreement on milestones for quarterly release planning.Oversaw entire product deployments from vision and creation to rollout and delivery. Management limitation of new features by aligning plans and specs. Developed KPIs and dashboards to measure team efficiency by tracking sprint commitments vs. actual delivery, promoting accountability and transparency.