Addison Murray Email & Phone Number

Brooklyn, New York, United States

New York, New York, United States

New York, New York, United States

• Developed proprietary first-party data & tech solutions for the CNET Group
• Developed Red Ventures’ data clean room strategy for first-party data collaboration with clients.

• Spearheaded a successful rebrand and site redesign of 30-year-old digital brand, resulting in +20% sessions, +11% return visitors, -22% bounce rate, and +240% visits sent to sponsorable content.
• Implemented customer discovery practices to deepen user understanding and inform product decisions. Advocated for users and brand mission cross-functionally while ensuring alignment with overarching strategic goals and.
• Worked in tandem with Editorial, SEO and Sales to ensure cohesive product & brand experience across all platforms.
• Directed on-site A/B testing roadmap & prioritization for 3 product associates; directly managed 1 product associate.
• Owned frontend and backend product requests across user-facing site and CMS

Charlotte, North Carolina Area

• Led 0-1 development, launch and adoption of internal SEO tool. System crunched 30+ gb of data per report, increased report accuracy by 80% and reduced analysts time on job by approx. 30%, freeing them up for.
• Initiated and executed a data provider migration that reduced RV’s data costs by over $1.5 million/year.
• Facilitated project hand-over for internal Outreach tool; Prioritized multi-year plan into 3-month roadmap to launch MVP

• Managed partner assets and customer experience for a Fortune 100 client in the financial services industry.
• Strategically planned, implemented, and optimized a proprietary product recommendation chat platform; Project led to an +8.5% lift in revenue/visit and a +27% lift in online applications.
• Tracked multivariate testing across 5 web traffic segments and automated full-funnel reports to measure core KPIs.
• Synthesized testing performance updates into presentations with clear takeaways delivered to senior leadership.

Greensboro/Winston-Salem, North Carolina Area

• Developed questions and conducted interviews with 10 high value customers to discover how Hatch technology has driven success in their classrooms
• Designed and created 8 customer success case studies to be featured on the company website and used for lead generation
• Conducted competitor analysis and used SEO best practices to increase website’s page rank and visibility
• Designed and developed product instructions pamphlets within brand guidelines
• Leveraged account based marketing (ABM) to assist with sending 100 personalized promotional gifts to high potential prospects
• Developed key marketing pieces to support sales travel success

Greensboro/Winston-Salem, North Carolina Area

• Analyzed the bundling and pricing decisions of the top Mad Science franchises in the country and used the data to create a three-tiered product offering that expanded our franchise’s margin by 11%
• Performed profit analysis on existing and potential programs; eliminated 6 schools from current customer list due to lack of profitability and identified 70 new potentially profitable customers
• Developed marketing materials for new school recruitment and coordinated the recruitment of 72 existing schools for the 2016-17 after school program
• Launched the 2016 Fall Workshop campaign to increase the number of early-commitments to after-school programs by targeting 337 elementary school educators and principals and offering promotional deals
• Maintained the company’s Accounts Receivable collections and followed up with all late payments
• Updated company website making pages more user-friendly, fixing broken hyperlinks and condensing information

Riner, VA

• Led a cabin of eight 10-12-year-old girls, which involved 24-hour supervision, organized activities, and mentorship
• Organized and facilitated overnight hikes along the Appalachian Trail for 10 campers between the ages of 6-16yrs
• Planned and executed daily recreational sporting activities for 80 campers
• Coordinated all efforts relating to the camp’s bi-weekly newspaper; designed layout templates, assigned news beats to 15 Carysbrook reporters and edited and published all content
• Utilized and perfected communication and time management skills, which were critical in constructing and executing a 60-day schedule full of camp activities.
• Completed a 7-week intensive Counselor in Training program the previous summer to apply; CIT program designed to provide a foundation in understanding child development, leadership styles, skills and practices.

Bachelor'S Degree, Business Administration And Marketing

Bachelor'S Degree, Business

• Spring study abroad semester at Bocconi University in Milan, Italy • Continuing education towards Business Marketing degree • Courses.