Addison Prentice Email & Phone Number

Orange County, California, United States

Pasadena, California, United States

• Managed executive and targeted communications for IT and International business units,developing communication strategies, presentations, scripts and other materials.• Oversaw creative asset development, including graphics and videos, and providedcommunications support for projects and events.

Los Angeles Metropolitan Area

• Planned and executed content calendar for Meta Quest developer marketing, including blog, social media, newsletter, website, and in-product messaging for VR and mixed reality developers.• Wrote 70%+ of all Quest developer blog content between July ‘22 and Nov ‘23. Increased X/Twitter engagement by 66% in ‘22 from ‘21 using no paid campaigns.• Sourced content as lead editor for monthly newsletter sent to over 1.5M recipients.• Managed and executed developer communications projects for go-to-market campaigns with strategy input from key stakeholders. Products include Meta Quest 3, Meta Accounts, Shared Spatial Anchors, Hand Tracking v2.2, and many more.• Proactively conducted research and briefed creative agencies to create marketing case studies/articles that encourage product adoption. Examples include case studies on Quest Store A/B testing and mixed reality.• Attended Game Developers Conference 2023 to promote Meta’s presence at the event and highlight announcements on social media channels.• Promoted first and third-party developer studios in the form of in-depth Q&As, including spotlights on apps like Ghosts of Tabor, Rube Goldberg Workshop, Cosmonious High, and more.• Collaborated with product design teams as lead packaging copywriter for many Quest 3 accessories.

San Fernando, California, United States

• Served as sole social media manager and content creator, including all copy and graphics used for social media. Increased social media engagement by over 120% and followers by 40%. Wrote and edited marketing copy.• Created ad concepts, scripts and copy for the “PlaySafe” STD and PrEP campaigns, including taglines, TikTok ads, Google Ad copy, calls to action and image concepts. Resulted in 35% increase in STD testing visits.• Coordinated and conducted interviews with board members and executives for company materials and press releases. Wrote and proofread letters from the CEO.• Researched complex government healthcare issues and created easily understandable copy for patient education. Wrote and edited blog posts about healthcare-related initiatives.• Served as event manager for National Health Center Week events with healthcare leaders and local politicians.

Remote

• Executed email campaigns and interviews of up to 3,000 Microsoft employees offering workshops, assessments and feedback on Microsoft’s proactive services. Audited results to recommend strategies for streamlining offerings and workshops.• Provided education to account managers and engineers on how to leverage new services to customers.

Portland, Oregon Metropolitan Area

• Curate and write articles to increase website traffic, mainly business and entrepreneurial-related topics for small digital publications. • Research and document processes, topics, and individuals for consumer digestion and maintain the company keyword database for relevant headlines and update company records accordingly with new topic ideas.• Publish articles to company publications and webpages utilizing company and brand voice, language, policies, and formatting.

Greater San Diego Area

• Wrote and distributed promotions amongst 1,500 Avoya Travel Agents.• Wrote marketing descriptions and terms and conditions for over 30 cruise lines, tour companies and resort vendors to be used in industry-wide sales events, including Royal Caribbean, Carnival Cruises, and more.

• Onboarded new clients and initiated communication with their lawyers to ensure satisfaction and campaign schedule. Generated original content for feature articles and interviews to increase client spotlight.• Managed writing staff of four to six people to ensure company deadlines were met and edited staff’s materials as needed to ensure company guidelines and brand voice were maintained. Publish staff’s original content and interviews using knowledge of in-house media properties. Created ghost writer profiles while growing website traffic through social media posts and targeted community outreach. • Wrote and executed email marketing campaigns, and proposals to Public Relations professionals, lawyers and journalists.• Doubled growth of company’s production during tenure via writing/applying content outreach strategies.• Maintained general client bookkeeping to ensure accurate recordkeeping of campaign deadlines, protocols, and media assets. Proposed and coordinated media coverage for clients through various media channels including IGN, Huffington Post, CurrentArtisan, and BuzzFeed.• Authored employee handbook to include operating procedures and protocols using brand voice.• Authored 1500 - 3000 word feature stories and interviews focusing on client achievement and innovation.• Managed company booth at the 2018 AILA Conference in San Francisco. Promoted company services with immigration attorneys and gained lists of new clients as a result.

● Wrote and edited industry-specific news articles on deadline covering music, film, science and technology. Provided social media content for ShowBizBytes.com and doubled Facebook following.● Creative Consultant for the visual rebranding / redesign of Current Artisan in January 2018 in order to increase website traffic.

Eugene, Oregon Area

Filmed soccer games for public broadcast and streaming via YouTube livestream.Set up camera equipment, including speakers and connecting various devices to an interface.Learned techniques that professional sports cameramen use in regard to framing and camera movement.

Portland, Oregon Area

Designed and painted bags for customers. Learned how Upper Playground manages inventory as well as how the company builds relationships with artists and designers who create the artwork on products.