Ecommerce Marketing Manager
Current- Achieved a 29% YOY increase in conversion rate by implementing a new theme and optimizing the customer journey through targeted strategies using various analytics.- Utilized Klaviyo and Postscript to optimize email and SMS campaigns, resulting in a 400% growth in the SMS list and a 25% increase in the email list.- Spearheaded the implementation of cutting-edge applications and technologies on Shopify, enhancing overall functionality and efficiency for the entire marketing team.- Successfully managed and maintained an extensive product catalog, ensuring accurate product uploads, high-quality images, and appropriate tagging for seamless navigation and searchability.- Developed and executed comprehensive SEO strategies, leading to increased organic search visibility for the company.- Led and executed website personalization based on segmentation within search, merchandising, content personalization, product recommendations, and dynamic bundles, significantly improving UX.