Addisson L. Email & Phone Number

London, London, Gb

- Strategize and execute comprehensive SEO audits and crawl budget analyses using Content King and Botify for adidas, optimizing website architecture, content, and user experience to align with adidas' marketing objectives and boost search engine visibility.- Conduct targeted keyword research to actively monitor and improve key revenue driving pages. Effectively prioritize and implement SEO recommendations that have resulted in a 13% increase in website traffic and an 8% rise in overall revenue year over year.- Directly manage and actively mentor two SEO strategists, focusing on their continuous skill development in both technical and strategic on-page aspects of SEO to ensure top-notch campaign results.- Manage a portfolio of enterprise clients, fostering strong relationships and ensuring client satisfaction.- Oversee project timelines, budgets, and deliverables, ensuring projects were completed on time and within scope.

Los Angeles, Ca, Us

- Directed and refined Paid Media and SEO initiatives across 10 D2C and B2B clients, ensuring alignment with business objectives and achievement of key performance metrics.- Spearheaded the content strategy for the GR0 company blog by managing keyword research, competitive analysis, and editorial planning, leading to the creation of over 150 scheduled pieces of content for 2023.- Drove a 50% increase in revenue from paid search campaigns by leveraging data-driven insights and advanced audience segmentation for an eCommerce client maintaining a 2.5-3x roas.- Achieved a 20% reduction in ad spend while increasing conversions by 15% resulting in an additional $250k YoY through precise budget allocation and performance analysis for a B2B client - Developed and deployed seven key SOPs to boost departmental efficiency and standardize processes in areas such as onboarding, client management, and campaign optimization, coupled with regular client engagement and team development sessions.- Actively worked to maintain strong relationships with Gr0's existing client base while identifying opportunities for expanding services and product of a portfolio valued $1.2M ARR. - Conducted regular check-ins and client meetings to assess satisfaction and gather feedback.- Generated $250,000 in additional revenue by identifying and capitalizing on upsell opportunities within existing accounts.- Managed a portfolio of 8+ key accounts, maintaining an average client satisfaction score of 4.8 out of 5.

San Diego, California, Us

- Independently managed and executed organic search strategies for enterprise-level clients such as Adobe and LinkedIn, handling account setup, cross-channel strategy development, and team leadership, alongside ongoing optimizations through SEO audits, keyword research, and metadata development.- Demonstrated initiative and resourcefulness in leading advanced projects, with daily utilization of reporting, analytics, and trend tools to inform strategies and adjustments.- Lead client communications to convey organic search insights and strategies while also supporting sales efforts through opportunity analysis and strategic recommendations for prospective clients.

Los Angeles, Ca, Us

- Developed account plans and strategies to grow revenue within the assigned client portfolio of $800,000 ARR. - Collaborated with internal teams (e.g., sales, marketing, product development, customer support) to deliver on client expectations.- Increased account revenue by 25% through strategic upselling and cross-selling of additional products and services, resulting in an additional 200K+ of ARR.

Los Angeles, Ca, Us

- Developed and implemented content strategies for B2B and B2C clients, significantly increasing organic traffic by 57-350% through detailed competitive and keyword research. Standardized a new on-page and keyword analysis framework as a core product offering after validating its effectiveness through internal case studies and stakeholder reviews.- Conducted full-scale SEO audits with tools like Screaming Frog and Google Search Console to identify and resolve technical issues, optimizing site performance. Regularly created and presented detailed reports and audits to clients, educating them on SEO campaign effectiveness and ongoing KPIs.- Utilized SEO tools like Semrush, Google Analytics, and Ahrefs to monitor and analyze rankings, traffic, and competitor landscapes, staying aligned with the latest industry trends and developments. Actively involved in the professional development of the team by recruiting, training, and mentoring new SEO Strategists and Account Managers.

- Generated, qualified, and nurtured new opportunities via cold calling, emailing, LinkedIn outreach, and followed up on warm leads that came through our website- Researched and identified industry-specific client targets- Met monthly and quarterly sales goals, measured by qualified booked meetings and correlated revenue closed on by the Account Executive team- Assisted and supported the Business Development team with proper CRM (Salesforce) management, follow-ups, and pipeline management to ensure prospective clients were kept updated and informed- Consistently hit and exceeded monthly quota of 20 leads/per month

Sheridan, Wyoming, Us

- Led a team of SEO specialists and provided 1:1 mentorship- Led the strategy for the entire website including technical SEO, content strategy, and PR outreach efforts- Responsible for continuous optimization of top-performing articles

Sheridan, Wyoming, Us

- Engaged in in-depth keyword research to drive traffic to the company blog, assessed website technical health by optimizing title tags, meta descriptions, H1s, XML sitemaps, robots.txt files, internal linking, site speed, assisting with HTTP to HTTPS migrations, and assessing duplicate content issues- Increased organic traffic by 629% - Increased total organic keywords by 176% and organic keywords in positions 1-3 by 517%- Referring Domains increased by 112% and Domain Rating jumped 38%- Utilized tools such as Semrush, Mangools, Screaming Frog, Google Search Console, and Google Analytics

Ottawa, Ontario, Ca

- Generated prospecting lists of decision-makers in target accounts using compliant and accurate contact data- Booked outbound meetings through cold calls, emails, social outreach, networking with ideal-fit customers exceeding quarterly quota by 164% - Followed up and engaged with prospects (including C-suite/Directors) who had enquired about the company's product or service- Managed relationships with existing clients- Delivered relevant marketing content to prospects- Researched prospect’s coworkers to find other stakeholders- Followed up on existing contacts in the CRM to identify new potential needs- Used LinkedIn, CRM, sales enablement tools, and sales intelligence to improve processes

Graduate Certificate In Marketing Management

Bachelor'S Degree, Psychology

Digital Marketing Nanodegree