Addy Wetzler Email & Phone Number

Perth, Wa, Au

Perth, Western Australia, Au

East Fremantle, Western Australia, Au

Osborne Park, Wa, Au

• Chair of Marketing & Fundraising Board Subcommittee.• Oversaw the development and implementation of the organisation’s first Fundraising & Marketing Strategic Plan.• Supported the development of the organisation’s Strategic Plan 2018-2023.

Tuart Hill, Western Australia, Au

• Led a team of three commercial partnerships specialists, tasked with delivering a $6.5M revenue target (WAFC) plus $1M (Country Football WA)• Working closely with WAFL and AFL clubs, as well as affiliate leagues, to maximise commercial outcomes across the WA football ecosystem.• Oversaw all broadcast / streaming relationships and deliverables across Channel 7, Streamer and AFL.com.au.• Contract management of all commercial relationships across the business.• Participated in Board Marketing & Commercial Subcommittee; leveraging Board relationships to grow commercial revenue.• Acquisition and implementation of key partnerships including Sullivan Logistics, Cash Converters Konica Minolta and Telethon (additional $500k+ in new business).• Completed renewal of 17 partners, including key partnerships Healthway and Electrical Group Training.• Achieved 27% revenue uplift through renewal of ‘all of football’ supply agreement for footballs.• Successful delivery of all commercial aspects of WAFL GF through joint venture with VenuesLive.

Bristol, Avon, Gb

• Working with a committee including ICPCN Board Chair and CEO to explore opportunities to grow revenue and ensure the financial stability of the world's umbrella organisation for paediatric palliative care.

• Working closely with representatives from the Board and Executive Management team, supporting the development of a fundraising strategy and operational plan.

Burswood, Western Australia, Au

• A member of the Executive Leadership Team, responsible for implementing the organisation's strategic plan.• Lead the Development & Fundraising to secure revenue through a diverse portfolio of philanthropic, fundraising and events activity and campaigns, aligned to organisational priorities.

Burswood, Western Australia, Au

• Responsible for developing and implementing a Philanthropy and Major Gifts Strategy.• Manage relationships with all philanthropic and corporate supporters.• Tasked to deliver against ambitious revenue targets.

St Leonards, Nsw, Au

Subiaco, Western Australia, Au

• Strategic oversight of all non-events fundraising programs, including major gifts, bequests, trusts & foundations, corporate partnerships, direct mail and regular giving.• Lead a team of ten fundraising specialists to meet agreed KPIs in line with Operational Plan.• Budget setting and ongoing financial management and reporting on revenue (representing 72% of full fundraising budget).• Appointed Acting Director on multiple occasions during leave periods, taking full responsibility for all Fundraising and Marketing functions and participating in Executive Management forum.• Delivered a FY20 full year result of $6.9M against a $6.1M (COVID-affected) revised revenue target while delivering cost-savings with a $1.2M spend against a $1.5M expenditure budget.• Delivered a FY19 full year result of $7.6M against a $7.2M revenue target while delivering cost-savings with a $1.2M spend against $1.6M expenditure budget.• Lead role in negotiating a national partnership with Dry July Foundation, growing 2018-2019 year-on-year revenue from $1.2M to $2.5M.• Developed a strategy and redesigned team structure to enable the introduction of new roles to target new markets (major donors and trusts & foundations). These additional portfolios delivered $1.5M in first full year of operation (FY20).

Subiaco, Western Australia, Au

• Responsible for identifying, developing and directing business development strategies and activities to increase income streams.

• Lead the Board representing 300 club members and with $14m assets under management.• Managed strategic relationships with local, state and federal government stakeholders.

• Strategic and operational responsibility for the Sponsorship portfolio, one of only three revenue streams for the club.

Melbourne, Vic, Au

• Led the strategic development of Ardoch’s fundraising and marketing, including philanthropic,corporate, individual and community fundraising and communications. Secured full Board endorsement of three-year Fundraising Strategic Developed three-year Fundraising Strategic Plan.• Led a team of four fundraising and marketing professionals to deliver on KPIs as per AnnualOperational Plan.• Achieved CY16 fundraising target of $1.85m, including close to $1m secured through Trusts & Foundations,

Malvern, Victoria, Au

• Identified new and develop existing corporate partnerships; through organisation-wide agreements and event / program-based sponsorship• Provided support to Events team by targeting cash / in kind support to maximise event profitability, ensuring commitments to sponsors are met • Tasked to achieve budget targets across multiple budget lines, including all corporate fundraising opportunities (donations, sponsorship, corporate foundations, workplace giving) and community fundraising• Represented the organisation through public speaking engagements with potential and existing supporters across a range of corporate and community groups• Responsible for full year budget of $1M; achieved 115% of budget for FY15• Managed team responsible for direct marketing and regular giving programs• Developed relationships with major donors and private trusts & foundations

Cheltenham, Vic, Au

• Successfully marketed the Complete Colour brand to acquire more than thirty new and fifteen lost business accounts aligned to our business targets• Generated revenue from new and established accounts across a variety of industries, including: Not for Profit, Graphic Design, Retail and Manufacturing• Identified and generated new business and built on existing relationships with clients both over the telephone and through face-to-face meetings• Worked to deadlines to achieve company and personal targets

• Developed new and profitable revenue streams with a focus on growth through digital print• Converted and maintained over twenty new clients• Co-ordinated internal sales team and worked in consultation with production to streamline workflow• Developed digital print strategy in consultation with Fuji Xerox

Banksmeadow, Nsw, Au

• Tasked to support and enable the smooth transition of six staff members and a portfolio of $12 million per annum sales from a decommissioned facility to GEON’s operational headquarters• Successfully exceeded sales budget for the ten consecutive quarters of tenure at GEON Group including two as Team Leader

Banksmeadow, Nsw, Au

• Day to day people management of a team of 4 sales staff with an annual team budget of $5.2 million• Tasked to achieve specific EBITDA targets on digital print and mailer sales• Directly involved in external recruitment, performance management, staff training and development• Identified and selected the best sponsorship opportunities in alignment with GEON’s corporate strategy including: Melbourne Victory, Melbourne Rebels and Very Special Kids• Completed Professional Selling Skills training course• Midway through internal Management Training Program (youngest participant nationally)

Banksmeadow, Nsw, Au

• Generated new leads and business opportunities• Managed prospect relationships throughout the sales process• Maintained CRM and provided thorough progress reports through to Sales Manager• Provided support and education to colleagues on selling methods for digital print• Developed and executed strategies for communicating GEON’s digital print capability to the marketplace• Generated profitable revenue from new and existing clients with emphasis on digital print technology to a recurring annual budget of $1.2 million

• Engaged and developed client base using a combination of cold/warm calling, as well as developing links with established corporate networks• Co-ordinated advertising campaigns - involved at all stages from design, print/submission, distribution, follow-up• Print management and quality control - increased printing revenue by over80% during twelve month period as Print Manager; engaged a selection of trade printers to form a closed network to maximise efficiency and market coverage• Met monthly sales targets - consistently achieved required sales targets while also training and developing junior sales reps• Engaged major customers including Collingwood Football Club, GlenvillHomes, Hoyts Corporation and various branches of the Victorian Police.• Conceived and launched the ‘C.A.R.E’ initiative (providing subsidised supply to not-for-profit organisations) which saw Melbourne Office Supplies develop a special relationship with charities including Very Special Kids, Australian Red Cross, Vision Australia, Cystic Fibrosis Victoria, and Lort Smith Animal Hospital

Education record

Victorian Certificate Of Education