Jill Addy Wright Email & Phone Number

Peoria, IL, US

Minneapolis, Minnesota, US

Leading nationwide co-op advertising initiatives across APG's properties, focused on developing and expanding strategic partnerships while maximizing revenue opportunities. - Drive revenue growth through strategic co-op advertising partnerships that meet and exceed our customers' KPIs- Develop and execute comprehensive co-op media plans across Print and.

Chicago, Illinois, US

• Responsible for all aspects of co-op-related accounts, including: sales, content creation, and co-op management for retail clients. Grew the co-op book of business year-over-year, both in revenue and number of accounts.
• Spearheaded innovative co-op and MDF marketing solutions, annually exceeding sales quota upwards to 108%.
• Led demand generation efforts, overseeing campaign creation, rollout, and performance tracking for multiple national brands.
• Cultivated strategic partnerships with top retailers and brands, claiming over $5M annually in co-op funds.
• Spearheaded a new co-op initiative, unlocking new revenue streams through MDF shopper marketing programs.
• Acted as Subject Matter Expert (SME) for MDF/co-op advertising, leading industry discussions and presenting at major events.

San Antonio, Texas, US

• Helped brands and their retail channels build maximum value for their marketing campaigns. Utilizing customer insights and our proprietary consumer data, our channel solutions team focused on brand direct, shopper.
• Managed a team of 4-8 people, providing leadership in sales, campaign execution, and strategic growth.
• Exceeded personal sales quota during 2020's challenging market, driving overall team attainment of 97.85%.

Livonia, Michigan, US

• Lead a team of co-op experts to assist brands, retailers and dealer networks with their MDF and co-op initiatives. We successfully helped clients by selling and activating successful, data-driven marketing campaigns.
• Increased sales by 56% in 2019 by executing integrated omni-channel marketing propositions.
• Promoted to leadership role, hiring and leading a team of sales professionals, driving revenue in key channel solutions.
• Built a co-op team from scratch, driving revenues from $0 to $4M over tenure, directly contributing to long-term company growth.

Livonia, Michigan, US

• Built the Channel Co-op Solutions team from scratch, driving $500,000 in revenue within the first six months.
• Led development and execution of a cross-channel marketing strategy leveraging co-op funds to optimize client ROI.

Troy, Michigan, US

- Created and implemented the transition plan following the acquisition of the Ad-Builder company; successfully retaining employees and assured a smooth transition for the client-base. - Led launch of new co-op content for print, online and broadcast clients. Identified strategy, opportunities, researched new product possibilities, managed development team.

Peoria, IL, US

- Initiated and communicated new brand identity and established brand guidelines to differentiate AdBuilder as a company, not just a division.- Held primary role during the vetting process for company’s sale and maintained 100% of client-base.- Daily management of all operations, administrative, sales and marketing decisions.- Created, management and.

Peoria, Illinois, US

- Oversaw all KPI’s to obtain $4M sales and marketing division of MultiAd.- Re-established business unit model after company restructuring.- Accountable for P&L, business development, annual budget setting, and sales forecasting.- Managed long-term partnership contracts that increased annual revenue by more than $1.5M.- Administered all aspects of.

Peoria, Illinois, US

- Led product development initiatives for a $32M global developer in publishing, CPG, and other dealer-channel, sports marketing and franchise industries. - Responsible for all RFPs, legal coordination and contract creation for outside clients & contractors. - Accountable for new product development. This made the company one of the top-three suppliers in.

Peoria, Illinois, US

- Led as the senior level sales and operations executive for the media services division.- Established divisional budget and held management team accountable for reaching targets. - Directed a staff that included the sales, marketing, development, IT and designers.- Increased the divisional EBITDA contributions by over 13%.- Established new audience for.

Peoria, Illinois, US

- Selected by the CEO to represent the company during a corporate re-branding innovation.- Instrumental in establishing the corporate brand strategy by monitoring market research, and implementing internal planning and education.- Oversaw product development and marketing in the art service and software departments.- Promoted rapidly from an entry-level.

B.S., Communication

A.S., Advertising