Jill Addy Wright Email and Phone Number
Peoria, IL, US
Jill Addy Wright's Location
Peoria, Illinois, United States, United States
Jill Addy Wright's Contact Details
Jill Addy Wright work email
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Jill Addy Wright personal email
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Jill Addy Wright phone numbers
About Jill Addy Wright
Results-driven Marketing Executive with expertise in channel marketing, co-op/MDF solutions, and revenue growth. I transform marketing initiatives into measurable business outcomes, as demonstrated by scaling a media co-op program from $0 to $5M in revenue. My approach combines strategic partnership building, data-driven decision-making, and omnichannel campaign optimization.My role at Adams Publishing Group is to help our advertisers achieve success by utilizing their brands' co-op funds to their fullest.
Jill Addy Wright's Current Company Details
Adams Publishing Group Llc
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Director, Co-op Sales
Peoria, IL, US
- Website:
- adamspg.com
- Employees:
- 464
Jill Addy Wright Work Experience Details
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Director, Co-Op SalesAdams Publishing Group LlcPeoria, Il, Us
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Director, Co-Op SalesAdams Publishing Group Llc Nov 2024 - PresentMinneapolis, Minnesota, UsLeading nationwide co-op advertising initiatives across APG's properties, focused on developing and expanding strategic partnerships while maximizing revenue opportunities. - Drive revenue growth through strategic co-op advertising partnerships that meet and exceed our customers' KPIs- Develop and execute comprehensive co-op media plans across Print and Digital platforms- Serve as co-op subject matter expert for cross-functional teams and partners to expand understanding of co-op opportunities and processes-Orchestrate multi-channel marketing initiatives that align dealer networks with national brand standards while optimizing local market performance -
Account Director, Channel Marketing/Co-Op SolutionsRr Donnelley Jul 2024 - Oct 2024Chicago, Illinois, UsResponsible for all aspects of co-op-related accounts, including: sales, content creation, and co-op management for retail clients. Grew the co-op book of business year-over-year, both in revenue and number of accounts.• Spearheaded innovative co-op and MDF marketing solutions, annually exceeding sales quota upwards to 108%.• Led demand generation efforts, overseeing campaign creation, rollout, and performance tracking for multiple national brands.• Cultivated strategic partnerships with top retailers and brands, claiming over $5M annually in co-op funds.• Spearheaded a new co-op initiative, unlocking new revenue streams through MDF shopper marketing programs.• Acted as Subject Matter Expert (SME) for MDF/co-op advertising, leading industry discussions and presenting at major events. -
Account Director, Channel Marketing/Co-Op SolutionsVericast Jan 2020 - Oct 2024San Antonio, Texas, UsHelped brands and their retail channels build maximum value for their marketing campaigns. Utilizing customer insights and our proprietary consumer data, our channel solutions team focused on brand direct, shopper marketing and co-op/MDF campaigns in various categories across many verticals. My expertise with channel marketing has led my retail customers to easily run long-term, omni-channel co-op campaigns. I get in the ‘weeds’ with brand compliance and claiming so they don’t have to. Served as subject matter expert for internal needs and have served as guest speaker for industry events.• Managed a team of 4-8 people, providing leadership in sales, campaign execution, and strategic growth.• Exceeded personal sales quota during 2020's challenging market, driving overall team attainment of 97.85%. -
Manager, Co-Op/Brand IntegrationValassis Marketing Solutions Nov 2018 - Jan 2020Livonia, Michigan, UsLead a team of co-op experts to assist brands, retailers and dealer networks with their MDF and co-op initiatives. We successfully helped clients by selling and activating successful, data-driven marketing campaigns via our omni-channel solutions. • Increased sales by 56% in 2019 by executing integrated omni-channel marketing propositions.• Promoted to leadership role, hiring and leading a team of sales professionals, driving revenue in key channel solutions.• Built a co-op team from scratch, driving revenues from $0 to $4M over tenure, directly contributing to long-term company growth. -
Sr. Sales Executive - Co-Op/Brand IntegrationValassis Marketing Solutions Feb 2018 - Nov 2018Livonia, Michigan, Us• Built the Channel Co-op Solutions team from scratch, driving $500,000 in revenue within the first six months.• Led development and execution of a cross-channel marketing strategy leveraging co-op funds to optimize client ROI.
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Vice President, Lsa Co-Op | Lsa CreativeLocal Search Association May 2016 - Jan 2017Troy, Michigan, Us- Created and implemented the transition plan following the acquisition of the Ad-Builder company; successfully retaining employees and assured a smooth transition for the client-base. - Led launch of new co-op content for print, online and broadcast clients. Identified strategy, opportunities, researched new product possibilities, managed development team and created marketing campaigns.- Articulated and implemented content strategy for the new vision to customers and prospects. Created presentations to present the new unified co-op department to our board of directors, C-Level clients, other B2B industry associations and employees. -
PresidentAd-Builder Feb 1995 - May 2016Peoria, Il, Us- Initiated and communicated new brand identity and established brand guidelines to differentiate AdBuilder as a company, not just a division.- Held primary role during the vetting process for company’s sale and maintained 100% of client-base.- Daily management of all operations, administrative, sales and marketing decisions.- Created, management and disseminated all corporate and internal editorial.- Created and managed seven divisional, annual budgets of over $1M.- Oversee the generation of $4M in annual sales and an EBITDA of $1M.- Direct the efforts of the customer service team that manages the needs of more than 1,200 clients. - Oversee and participate in the company’s marketing efforts that includes social, mobile and email platforms, advertising schedules, trade shows, events and press releases.- Created and oversaw all aspects of marketing communications. -
Senior Vice President, Builder DivisisonMultiad Jan 2012 - Oct 2015Peoria, Illinois, Us- Oversaw all KPI’s to obtain $4M sales and marketing division of MultiAd.- Re-established business unit model after company restructuring.- Accountable for P&L, business development, annual budget setting, and sales forecasting.- Managed long-term partnership contracts that increased annual revenue by more than $1.5M.- Administered all aspects of divisional strategy for strategic marketing and product development – including writing press releases, managing trade show efforts, as well as client and internal communications. -
Svp OperationsMultiad Jan 2009 - Jan 2012Peoria, Illinois, Us- Led product development initiatives for a $32M global developer in publishing, CPG, and other dealer-channel, sports marketing and franchise industries. - Responsible for all RFPs, legal coordination and contract creation for outside clients & contractors. - Accountable for new product development. This made the company one of the top-three suppliers in the world for the publishing industry. This included product refinement, lifecycle management, pricing strategies, sales training, and package design. - Managed an operating budget of more than $2M annually, and directed client services and project management for MultiAd’s entire book of business. - Project managed several initiatives, solved problems and supervised the project management team. - Saved the company over $170,000 through innovative and overhead budget cost-cutting measures.
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Svp, Builder DivisionMultiad Jun 2002 - Jan 2009Peoria, Illinois, Us- Led as the senior level sales and operations executive for the media services division.- Established divisional budget and held management team accountable for reaching targets. - Directed a staff that included the sales, marketing, development, IT and designers.- Increased the divisional EBITDA contributions by over 13%.- Established new audience for high-quality, online advertising content.
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Various Marketing PositionsMultiad Feb 1995 - 2002Peoria, Illinois, Us- Selected by the CEO to represent the company during a corporate re-branding innovation.- Instrumental in establishing the corporate brand strategy by monitoring market research, and implementing internal planning and education.- Oversaw product development and marketing in the art service and software departments.- Promoted rapidly from an entry-level position, to mid-level management positions - marketing coordination, marketing communication specialist, product manager, marketing manager and vice president of operations.
Jill Addy Wright Skills
Advertising
Marketing
Social Media Marketing
Product Marketing
Sales
Marketing Communications
Public Relations
Graphic Design
Marketing Strategy
Email Marketing
Product Management
Leadership
Sales Management
Integrated Marketing
Brand Development
Social Media
Advertising Sales
Direct Mail
Online Advertising
Online Marketing
Creative Strategy
Product Development
Layout
Project Management
Direct Marketing
Digital Media
Social Networking
Strategic Planning
Seo
Management
Digital Marketing
Creative Direction
Mobile Marketing
Strategic Partnerships
Lead Generation
Cross Functional Team Leadership
Copywriting
Trade Shows
Sem
Search Engine Marketing
Search Engine Optimization
B2b Marketing
Adobe Creative Suite
Business Development
Grant Writing
Content Marketing
Microsoft Office
Customer Service
Communication
Account Management
Strategy
Jill Addy Wright Education Details
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Illinois State UniversityCommunication -
Illinois Central CollegeAdvertising
Frequently Asked Questions about Jill Addy Wright
What company does Jill Addy Wright work for?
Jill Addy Wright works for Adams Publishing Group Llc
What is Jill Addy Wright's role at the current company?
Jill Addy Wright's current role is Director, Co-op Sales.
What is Jill Addy Wright's email address?
Jill Addy Wright's email address is wr****@****sis.com
What is Jill Addy Wright's direct phone number?
Jill Addy Wright's direct phone number is +130969*****
What schools did Jill Addy Wright attend?
Jill Addy Wright attended Illinois State University, Illinois Central College.
What are some of Jill Addy Wright's interests?
Jill Addy Wright has interest in Social Services, Children, Civil Rights And Social Action, Politics, Animal Welfare, Arts And Culture.
What skills is Jill Addy Wright known for?
Jill Addy Wright has skills like Advertising, Marketing, Social Media Marketing, Product Marketing, Sales, Marketing Communications, Public Relations, Graphic Design, Marketing Strategy, Email Marketing, Product Management, Leadership.
Who are Jill Addy Wright's colleagues?
Jill Addy Wright's colleagues are Britta Arendt, Danielle Holland-Alarcón, Allison Parsons, Timothy Walker, Stephanie Spiess, Jason Jenkins, Tina Kinser.
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