Ade Wesley Email & Phone Number

Copenhagen, Dk

My original goal for joining WSA was to gain an understanding of how a large player in an industry might be able to manage risks, mergers, and global pitfalls while maintaining vertical integration. However as my time went on I realized that this company serves better as a guide for me to gather knowledge of how to coordinate across multiple markets, regions, cultural differences, and competence levels. My primary project involved being the marketing automation automation expert for the US Retail market. Ensuring the setup of their customer lifecycle journey was well automated, that their requirements for triggers were aligned with ITs roadmap, and implementation of flows. For the first 3 months of the project, I was able to hone my skills in strategic planning, understanding current customer needs, and stakeholder management. After the initial months of the project, my main tasks shifted to advice and promote roll-out/hypercare in other market and switching to a wholesale (B2B/B2B2C) focus. I am primarily working in promoting a marketing automation maturity model across all wholesale markets and regions and adopting a standardized process of automated journeys and Salesforce CRM.Tasks & Responsibility- Responsible for marketing automation maturity model & roadmap- Responsible for marketing automation capability strategy across wholesale- Responsible for creating end-to-end commercialized processes within Microsoft Dynamics & SalesForce Sales Cloud- Tasked with coordinating the creation of a Digital Marketing Playbook across capabilities to ensure markets understand best practices within the company- Tasked with assisting on Data Cloud 360 view of customer- Tasked scaling inbound marketing campaigns through both email clients (click dimensions & marketing cloud)- Region Representative for The Americas

Copenhagen, Capital Region, Denmark

My time with DFDS is somewhat of a "jack of all trades" I am responsible for the strategy regarding my role within the Customer Engagement Cluster but also am expected to partner with different sections of our business for sales enablement and congruence of strategy. This, along with my inability to roll a natural 1, has allowed me to understand the companies' goals and connect dots where necessary.Tasks & Responsibilities:- Responsible for marketing automation & MarTech landscape roadmap & Maturity Model - Responsible for building up use cases and goals for customer data platform Segment and ensuring streamlined progression - Tasked with ensuring Sales Fairs have the proper technology and onboarding of tools to ensure success - Tasked with reviewing analytics and insights to ensure better campaigns and sales for the future - Tasked with grouping and automating DFDS marketing efforts and sales support - Running inbound marketing campaigns using our email client iterable - Coordinating across the CRM and Client Engagement teams to ensure accuracy and relevance of campaign to specific markets - Campaign ideation with SoMe Manager and SEO Specialist to ensure omnichannel congruence

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

I started working at Brain+ after a discussion with their CEO at TechBBQ. I've always been interested in how executive functionality can be improved by gaming and was overjoyed to assist them with their marketing efforts during my 3rd semester in my masters where I was allowed to take an internship instead of a regular course load. Brain+ creates digital neurogaming and cognitive behavioral therapy products based on cutting-edge neuroscience mixed with gaming, tech, ML to create a quantum leap in brain health globally.Tasks & Responsibilities:- Upkeep of CMS - Ad-hock marketing (broad-spectrum) tasks such as social posts, PR for CEO, & researching on specific B2B Markets - Scrapping and analyzing social media platforms to be able to understand the potential customer market's behavior - Coordinating with UX and game developers to ensure the content matches the product - Triangulate marketing, sales, and product to formulate a roadmap - Schedule my tasks and social posts far in advance to ensure time for testing & retrospective - Personal project in accordance with my internship requirements of creating a psychologically-based marketing guideline to acquiring new markets- Researched, developed, and implemented marketing campaigns to expand market reach- Develop and execute SoMe content to illustrate the brand's voice- Oversee in-app and website text to ensure credibility and coherence -Conducted market research to establish new angles for strategies- Executed marketing techniques to grow the brand's following- Submitted well-documented proposals for new forms of outreach/product ideas

LadyGuide was founded at the HackForGirls Hackathon in 2017. My team and I developed an app for easy reassurance to girls in East Africa and beyond who are unsure of their bodies. Our idea was grounded in the fact that whenever we felt unsure about our bodies we decided to Google, or Bing, what was going on. We believed that girls in East Africa, or rather anywhere, would enjoy a pocket-sized version of this. The project is on hold at this moment.Tasks & Responsibilities:- Partnering with doctors to ensure apps content was accurate - Researching different markets and governments that could be prime locations for testing - Coordinating with aid organizations to establish synergies- Traveling to Ethiopia to speak on tech development and the necessity of technology for different parts of the globe

København, Capital Region, Denmark

I joined Relesys during the second semester of my master's program to gain deeper insights into how cognition and technology were linked. The product is a tailor-made app for companies wanting to improve employee engagement. They used elements of gamification, nudging, social pushes, and spectacular design to keep the employees engaged and proud of the work they're doing. Their initial markets were to retailers and I was able to work closely with the client team to see the pains and concerns of these companies.Tasks & Responsibilities:- Research client-focused topics for content creation- Develop and execute content marketing strategies- Assisting client team with branding videos- Provide new relevant data and information to team members- Creating an ad strategy for retargeting and ABM- Use market research to construct new innovative ideas- Conducting client interviews- Forecast and plan tactical activities to achieve a new goal- Develop and execute targeted ad strategies for growth- Survey and update the website as needed- Assist with backend analytics and dashboarding of customer engagements- Setting up LMS courses within the app for clients - Delivering data-driven insights to clients for their wellbeing

Penn State

University Park, Pennsylvania

University Park, Pennsylvania

Aided student with homework, helped with understanding related topics and gave a pleasant atmosphere where student felt comfortable.

Master Of Arts (M.A.), Cognition & Communication

Bachelor Of Science (B.S.), Biological/Evolutionary Psychology

Bachelor Of Arts (B.A.), Philosophy

Bachelor Of Arts (Ba), Classics & Ancient Mediterranean Studies