Adriana Deacutis Email & Phone Number

Greater New York City Area

Assistant Media Planner for the Richemont Account for brands such as Chloé, Piaget, and Van Cleef & Arpels

White Plains, New York

• Implements marketing and advertising campaigns. Prepare marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars for company events, and seminars.• Cultivate and manages media relationships with writers, reporters, editors, and producers in local, regional, national, and international publications.• Researches media outlets and journalists for purposes of developing and updating media distribution lists.• Coordinates printed materials including brochures, marketing and advertising campaigns, letterhead and other printed materials.• Manages all Social media development for Bashian&Farber, LLP (Facebook, Website, LinkedIn, Blog) and analyze media coverage and distributes related reports. • Conducts research of prospective targets, industries, markets, competition and conflicts via firm-wide resources, online databases, and librarian searches. Staying up-to-date of local company best practices, market and industry trends, and providing competitor research. • Establishes relationships with community outreach organizations for local public relations efforts.• Organize client correspondence, prepare mailings, and handle high call volumes.• Accurately enter client data into the firm-based software program.• Developed email, social media and direct mail marketing campaign.• Organized and executed company representation in trade shows, conferences, and seminars.

Buffalo/Niagara, New York Area

Designed, executed and strategized Buffalo State College’s 2017 Student Giving Campaign. Created a marketing plan to raise funds, awareness and campus pride. Partnered with faculty, staff and student organizations coordinating a variety of campus activities to increase community engagement. Market research, industry trends and consumer assessment were integrated into the fundraising plan. Successes included implementing a cross-platform social media campaign, interesting web content and organizing special events. Measuring gift metrics, managing budgets, vendors and merchant quotes were critical. These components were all essential to the success of this year’s annual giving campaign and The Maud Gordon Holmes Arboretum. More than 2,000 individuals donated, posted or volunteered collaboratively in an effort to help exceed our $1,500 goal.