Alex Dearman Email & Phone Number

Raleigh, NC, US

Charlotte, North Carolina Area

• Advises internal partners on the appropriate implementation methodologies and strategies for enterprise-wide initiatives. Manages program resources and budgets while working with project teams to drive organizational.
• Leads multiple projects concurrently, collaborating with program executives and project resources to ensure business objectives are met
• Drafts and implements internal communication plans, including defining the appropriate process and timelines for all intended digital channels
• Consults and trains Communicators on implementation best practices and processes when producing new digital assets for targeted audiences
• Orchestrates quality assurance checks and testing for all digital assets and provides final approval prior to publication
• Utilizes SharePoint to maintain, update, and disseminate project artifacts such as timelines, dashboards, and business requirements

Charlotte, North Carolina Area

• Directed and oversaw all product optimization initiatives related to enterprise customer experience programs. Resolved internal and customer business challenges by evangelizing innovative product solutions, influencing.
• Analyzed and presented customer trends in feedback, escalations, and enhancement requests, recommending areas for process and product improvement
• Collaborated with SMEs to generate and maintain program documentation, certifying content validity, messaging clarity, and program consistency
• Facilitated communication between business and technical teams to ensure mutual understanding of project tasks and milestones
• Influenced internal and external partners to drive the launch of product enhancements
• Built and socialized project proposals with Senior and C-suite leadership, summarizing opportunities to enhance AvidXchange’s customer experience

Charlotte, North Carolina Area

• Key responsibilities included:
• Delivered key project milestones on time and within scope, from project conception through project execution
• Applied data analysis techniques to identify root causes impacting end-user utilization of AvidXchange product and services
• Created monthly and annual budget forecasts for multiple business lines (base and initiative)
• Project management lead for all enterprise client projects, driving program growth

Raleigh-Durham, North Carolina Area

Successfully drove end-user utilization of clients’ digital syndication programs for their channel partners. From defining program communication strategies to crafting web content, I determined the strategic messaging, plan, and design to boost program adoption through all digital channels.

Raleigh-Durham, North Carolina Area

• Key responsibilities included:
• Assisted Account Managers in coordinating monthly content updates across global accounts and partner websites
• Generated weekly, biweekly and monthly reports to show program status
• Oversaw quality assurance of monthly content updates to ensure all updates meet the clients’ standards

Raleigh-Durham, North Carolina Area

Served as primary Strategic Product Consultant and Project Manager for the development, launch and maintenance of several websites and mobile applications. Core responsibilities included planning and managing digital projects such as digital advertisement creation, paid and social media campaigns, and search engine optimization efforts.

Raleigh-Durham, North Carolina Area

• Drafted media materials to announce company news, product launches and events for Butterball, LLC and BASF
• Researched competitors’ public relations efforts and industry trends to build client briefs
• Built and maintained relationships with key local media and secured numerous placements for Butterball, LLC, House Autry and BASF

Raleigh-Durham, North Carolina Area

• Developed and implemented guerrilla marketing campaigns for major live music events in prime North Carolina markets
• Created and managed content for Time Warner Cable Music Pavilion Facebook, increasing Facebook likes by 300 percent