Key Responsibilities1. Proactively define & communicate opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities a. Externally attentive -to culture, trends and market place dynamics, to detect the factors that could positively or negatively impact growth.b. Support development & implementation of brand strategy, communication and all marketing activities through facilitating a deep understanding of the consumers.2. Seek out deep consumer / shopper / category insight and implications that will drive penetration growtha. Transform research outputs into simple, actionable implicationsb. Fuel the business with consumer/ shopper led provocations and understanding to instigate change and facilitate growth3. Synthesize data and understanding from multiple sources -quantitative and qualitative and joins the dots in a meaningful, actionable waya. Ensure that consumer knowledge is clearly reported and interpreted within the framework of brand related issues (Brand Tracking Study)b. Lead regular brand activity reviews (QBRs), keeping the brand teams informed and updated c. Custodian of brand building thinking and ways of working4. Ensure learnings from measurement & evaluation are applied to increase productivity of A&P spenda. Ruthlessly prioritise and focus attention of marketing team of activities that truly drive performance and ROI of all marketing spend5. Provide insights to the innovation team to ensure that all new innovations are planned, developed and introduced with the consumers’ need at the heart of each product’s propositiona. Ensure that all the innovations are started with a consumer need in mind through spotting opportunities across all categories

PRIMARY RESPONSIBILITIES Planning and designing Consumer Experience and activationsPlanning and designing trade and sales promotionsTouchpoint and Value-chain Analysis Working with creative teams to develop point of sales communication and materialsConsumer and Brands Research Return on Equity AnalysisDesigning and executing social media and ATL leveraging and amplification campaigns SECONDARY RESPONSIBILITIES Execution Compliance Analysis Consumer Feedback AnalysisHead, data monitoring unitBrands I presently worked onTelecomms - AirtelHandheld Devices - HuaweiFMCG - Omo, Sunlight, Amber Margarine,Colgate, Bournvita, Tang, Hotchocolate, TomTom, ButtermintAlcoholic Beverages - Johnnie Walker, Baileys, Smirnoff Vodka, Ciroc Corporate brands - Airtel, Nigeria Bottling Company, QASAOTHERS - Mahindra

• Oversight brand and communication strategy responsibility over all agency brands• Consumer research - Design and analysis (FGD facilitation and report development)• Consumer Insight management• Development of brand collaterals e.g. brand portfolio, brand architecture, consumer pen portraits and brand manuals.• Development of media strategies and consumer touch point analysis• Market trends monitoring and analysis• Project management for new business pitches (involving other agencies like media independents, Activation agencies and PR companies)• Development of PR and Media Strategies

Preparing brand and communication strategy for brands. Brand and product innovation.New business identification and pitches. Media Strategy. Creating Brand Advertising Strategy for Integrated Marketing Communication and Public relations brief interpretation. Research interpretation and consumer insight mining.

Monitoring and Reportage of the Nigerian Stock Market EventsMonitoring and Analysis of Stock market trends