Adebayo Toib Adelabu Email and Phone Number
An experienced marketing communications practitioner with a creative heart and strategic mind. I have over 20 years experience working in the media, marketing, and advertising industries in the service of top brands across diverse sectors of the economy.I am skilled at Brand Strategy and Concept Development, Integrated Marketing, Advertising, Corporate Communications, Direct Marketing, Brand Innovation, and Experience Design.Nurturing winning teams and solving brand challenges give me great joy.
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Creative DirectorEtu Odi CommunicationsLagos, Nigeria -
Creative + Innovation DirectorThe Moonshot Xchange Jan 2022 - PresentLagos, Nigeria -
Creative DirectorLtc Advertising Ltd. Jan 2017 - Dec 2021LagosHighlights:Candia Milk winDolait Yoghurt win Alpenliebe Candy campaign development and launchComplan Food Drink pitch win and relaunchBrand development work and launch of Heinz Jollof and Tomato Mix Huggies Diaper new positioning campaignChupa Chups Cotton Bubblegum launchPalmer’s beauty range pitch win and campaign developmentMentos Action Candy launchCore Responsibilities:Lead brand and communication strategies for clientsCreative team… Show more Highlights:Candia Milk winDolait Yoghurt win Alpenliebe Candy campaign development and launchComplan Food Drink pitch win and relaunchBrand development work and launch of Heinz Jollof and Tomato Mix Huggies Diaper new positioning campaignChupa Chups Cotton Bubblegum launchPalmer’s beauty range pitch win and campaign developmentMentos Action Candy launchCore Responsibilities:Lead brand and communication strategies for clientsCreative team leadershipConcept thinking & developmentHarness creative talent for new business engagements Pitch orchestration and presentationInnovation/ new business platform incubationMedia production cost governance across channels Lead all print, audio and film production projectsLiaise with heads of art, copy, and production to determines the production schedule Talent acquisition, coaching, and management Corporate communications strategy+ managementDevelop departmental budget, monitor expenses and implement cost-saving actionsWork with brand planner to develops marketing strategies for clients Show less -
Associate Creative DirectorLtc Advertising Ltd. May 2014 - Dec 2016Lagos, NigeriaHighlights:Creative lead on the launch of Shell ‘Let’s Go’ campaign in NigeriaDiarrhea intervention campaign pitch win and implementation for Clinton Health Access Initiative.Cycology Riding Club, First Lagos Criterium CampaignTeam lead to produce first corporate radio campaign for Shell. The first of its kind across Shell businesses globally.Shot Shell’s first commercial in 30 yearsCrusader Sterling Pension New-look campaignWon Panadol pitchDelivered Babcock… Show more Highlights:Creative lead on the launch of Shell ‘Let’s Go’ campaign in NigeriaDiarrhea intervention campaign pitch win and implementation for Clinton Health Access Initiative.Cycology Riding Club, First Lagos Criterium CampaignTeam lead to produce first corporate radio campaign for Shell. The first of its kind across Shell businesses globally.Shot Shell’s first commercial in 30 yearsCrusader Sterling Pension New-look campaignWon Panadol pitchDelivered Babcock University Corporate pitchCo-led the re-launch of Supradyn Microgynon Fa Launch and consumer experience campaign Show less -
Senior Creative ExecutiveLtc Advertising Ltd. May 2005 - Jan 2007Lagos, NigeriaHighlights:Concept thinking and development as lead writer for:Close Up Toothpaste’s Regional Innovation Centre, West Africa-Worked on the relaunch of the Close Up Red Gel, Expert toothbrush, Close Up Extended Protection toothpaste and Twice daily brushing campaigns Knorr Seasoning cube relaunch- Delivered brand song and ‘Knorr Story Time', a branded content for radio.Contributed to new business wins through pitch participation -
Manager, Copy And ConceptsTriclair Communications Limited Nov 2002 - Apr 2005LagosCore Responsibilities:Creative strategy developmentConcept thinkingCopywritingPitch/design proposal presentationClient relationsProduction coordination (Print/Radio)
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Senior Creative/Client Service ExecutiveTriclair Communications Limited Jul 2001 - Sep 2002LagosCore Responsibilities:Concept thinking and developmentCopywritingDesign /Pitch proposal presentationProduction coordinationNew business developmentClient relations
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Trainee Advert Executive [Nysc]Guardian Newspaper Nigeria 2000 - 2001Lagos, NigeriaResponsibilities:Advert space marketingAdvert reproduction coordinationMaterial registration, logging and recovery
Adebayo Toib Adelabu Education Details
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Managing Creativity And Innovation -
Moshood Abiola Polytechnic, AbeokutaMass Communication
Frequently Asked Questions about Adebayo Toib Adelabu
What company does Adebayo Toib Adelabu work for?
Adebayo Toib Adelabu works for Etu Odi Communications
What is Adebayo Toib Adelabu's role at the current company?
Adebayo Toib Adelabu's current role is Creative Director.
What schools did Adebayo Toib Adelabu attend?
Adebayo Toib Adelabu attended Bournemouth University, Moshood Abiola Polytechnic, Abeokuta.
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