Alex Debord

Alex Debord Email and Phone Number

Web and Marketing Analytics Manager @ National Marine Manufacturers Association (NMMA)
Milwaukee, WI, US
Alex Debord's Location
Milwaukee, Wisconsin, United States, United States
Alex Debord's Contact Details

Alex Debord personal email

n/a

Alex Debord phone numbers

About Alex Debord

Nimble marketing professional with an appetite for new skills, and maybe a few number crunching sessions along the way. In eight short years I have built considerable experience in web and customer feedback, analytics tracking and measurement, BI and data visualization, demand generation, customer journey optimization, website ecommerce UX, and vendor software management.You can't always be the smartest person in the room, so it's my job to set the tone and bring the energy! *Alexa, play "I Love It" - Icona Pop* Here's what you'll find me talking about over Zoom while we wait for the busy people:-Weekend fishing trips with family (Is there anything better?)-One house project after another (Do they ever stop?)-Perfecting a new cookie recipe (spoiler: oatmeal chocolate chip)-Watching more movies than RottenTomatos (Always collecting recommendations)

Alex Debord's Current Company Details
National Marine Manufacturers Association (NMMA)

National Marine Manufacturers Association (Nmma)

View
Web and Marketing Analytics Manager
Milwaukee, WI, US
Website:
nmma.org
Employees:
184
Alex Debord Work Experience Details
  • National Marine Manufacturers Association (Nmma)
    Web And Marketing Analytics Manager
    National Marine Manufacturers Association (Nmma)
    Milwaukee, Wi, Us
  • National Marine Manufacturers Association (Nmma)
    Web & Marketing Analytics Manager
    National Marine Manufacturers Association (Nmma) Feb 2023 - Present
    Washington, District Of Columbia, Us
    • Own and manage implementation, reporting, architecture of website analytics properties (Google)• Own, build, maintain reporting infrastructure and dashboarding environment.• Analyze and produce insights for relevant boating manufactures.• Set, design and manage KPI creation and unification amongst boating shows and manufactures.
  • Briggs & Stratton
    Lead Generation & Campaign Analyst
    Briggs & Stratton Apr 2020 - Feb 2023
    Milwaukee, Wi, Us
    • Drive and optimize lead generation program relating to search engine and social advertising. (Google Ads, Facebook Business Manager)• Monitor, report, and aggregate all data sources and systems in the lead generation workflow. (Microsoft Dynamics 365, Adobe Analytics, Dealer Portal)• Develop, monitor, and maintain an alert system for employees involved with the lead generation workflow. (Microsoft Dynamics 365, Domo)• Gather, extract, and load all data into reporting dashboards and active management screens within BI & visualization tools. (Domo)
  • Briggs & Stratton
    Customer Experience Analyst
    Briggs & Stratton Dec 2016 - Apr 2020
    Milwaukee, Wi, Us
    • Data collection, analysis, and release of metrics used to assist the business (Adobe Analytics, Domo)• Analyze and report recommendations for improving user experience (Foresee, Adobe Target)• Design, execute and report on the findings from UX testing on brand websites (Adobe Target)• Plan, manage and develop UX findings with agile development workforce to obtain new functionality on website from sprints. (Jira project tracking) • Own and manage efforts of process improvement on data reporting (Adobe Launch, Adobe Analytics, BazaarVoice, Foresee, Olark, Domo)• Evangelize and implement new technology as process improvement (Adobe Launch: Most recent)
  • Briggs & Stratton
    Digital Marketing Coordinator
    Briggs & Stratton May 2015 - Dec 2016
    Milwaukee, Wi, Us
    • Data collection, analysis, and release of metrics used to assist the business• Analyze and report recommendations for improving user experience• Own and manage efforts of process improvement on data reporting• Coordinate and own the implementation of Adobe Analytics and Adobe Dynamic Tag Manager.
  • Briggs & Stratton
    Category Development Marketing Intern
    Briggs & Stratton Jun 2014 - May 2015
    Milwaukee, Wi, Us
    • Data collection, analysis, and release of metrics used to assist marketing teams.• Coordinate efforts to integrate Google Apps into team workflow.
  • Briggs & Stratton
    Products Group Marketing Intern
    Briggs & Stratton Jun 2013 - Jun 2014
    Milwaukee, Wi, Us
    • Write, review, and assist in the updating of website content.• Project coordination with internal, external teams.• Coordinate creation, revision of graphics with graphic team.• Schedule, coordinate, and run meetings pertaining to projects within team setting.

Alex Debord Skills

Customer Service Microsoft Office Social Media Youth Ministry Social Media Marketing Adobe Creative Suite Microsoft Word Powerpoint Photography Event Management Event Planning Google Apps Student Ministry Adobe Analytics User Experience Microsoft Dynamics Crm Digital Photography Facebook Marketing Microsoft Excel Domo Mysql Jira Adobe Experience Manager Adobe Target Google Ads Foresee Adobe Test And Target Adobe Dynamic Tag Manager Bazaar Voice Cisco Cuic Ensighten Sap Front End Adobe Launch Tag Management Bazaarvoice Conductor Custom Facebook Pages Facebook Api Olark Siteimprov Exact Target Adobe Launch Facebook Business Manager Spss

Alex Debord Education Details

  • University Of Wisconsin-Milwaukee
    University Of Wisconsin-Milwaukee
    Marketing
  • University Of Wisconsin-Milwaukee
    University Of Wisconsin-Milwaukee
    Economics

Frequently Asked Questions about Alex Debord

What company does Alex Debord work for?

Alex Debord works for National Marine Manufacturers Association (Nmma)

What is Alex Debord's role at the current company?

Alex Debord's current role is Web and Marketing Analytics Manager.

What is Alex Debord's email address?

Alex Debord's email address is de****@****sco.com

What is Alex Debord's direct phone number?

Alex Debord's direct phone number is +141497*****

What schools did Alex Debord attend?

Alex Debord attended University Of Wisconsin-Milwaukee, University Of Wisconsin-Milwaukee.

What are some of Alex Debord's interests?

Alex Debord has interest in Children, Moreover, Church, Creative Works, Html Coding, Teaching Lessons.

What skills is Alex Debord known for?

Alex Debord has skills like Customer Service, Microsoft Office, Social Media, Youth Ministry, Social Media Marketing, Adobe Creative Suite, Microsoft Word, Powerpoint, Photography, Event Management, Event Planning, Google Apps.

Who are Alex Debord's colleagues?

Alex Debord's colleagues are Rodney Boydston, Joshua Jamison, Nicolette Varney, Bob Marino, Ertugrul Akbas, Magdelene Swanepoel, Melissa Gaffney.

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