Anouk Debosschere Email & Phone Number

Brussels, Be

Brussels Area, Belgium

Brussels Area, Belgium

I created and implemented tailor-made marketing strategies for SME's. My main objectives consisted in helping brands to clarify or consolidate their story, to improve their visibility, to build or to reinforce the brand awareness, through a perfect and consistent mix of creative communication tools, connecting them with their audiences, and developing new business opportunities.Services: audit, marketing communications strategy (including digital strategy), brand positioning, brand development, content creation, business development, communication tools development (print & digital), social media management (Facebook, LinkedIn), lead generation, PR and event management.Two of the main clients I worked for: Ucatchit and DENZZO Brussels - Authentic filmmakers

Brussels Area, Belgium

Dexia Asset Management, one of the leading Pan European asset managers, became Candriam Investors Group.My mission: managing the Rebranding deployment, gathering all business needs to translate in valuable hands-on solutions, developing and implementing the new brand identity, and ensuring effective communications and consistency at all company levels, with service providers and other business partners. My main achievement? a successful launch, despite tight budgets and deadlines, of a new differentiating brand in the AM’s world, at European level, respecting different cultures and using 6 languages.* Dexia AM (transition period): audit, project planning, process optimisation, substantive work on several DAM documents (corporate presentations, advertorials, promotion material, invitations, MS Office templates, product sheets...) * CANDRIAM: new brand development (corporate story, logo, graphical charter, main guidelines, applications), Rebranding campaign development and management, processes optimisation, creation, implementation and monitoring of several communications plans, macro planning & retroplanning, Management, Communication and Sales teams support, coordination of Rebranding Committee meetings, reporting & budgeting, creation of various RFI's, RFP's, briefings, debriefings, negotiations with services providers and business partners, full implementation of the new brand through all print and digital communication tools.

Comines

Family business consisting of two retail stores, active in: photography, telecom and furnitures.My responsibilities included marketing communications management, business development and administration, supporting the company during a transition period.

Zaventem

European Plastic Group, leading European manufacturer of plastic consuming goods, is representing and commercialising four brands in household, DIY and garden products for daily life: Curver, Allibert, Hovac & Jardin.* Marketing communications strategy development and implementation for the International Region SBU (B2B): Market trends analysis and forecasting, development of tailor-made marcom & POS solutions, contribution to product development, negotiating with creative service providers and with production plants, corporate communication management, Sales team support (sales presentations, offers, RFI's, newsletters, data library, website content, development of ipad application), reporting and budgeting.* Ongoing transversal coordination and communication inside the IR SBU, scattered across Europe, with the production plants, and at Group level, client meetings & events organisation* Dealing with clients, distributors and agents in the Middle-East, North-Africa, South-Africa, Australia, USA and Canada, several Asian countries, but also with Scandinavia and Greece.

Aartselaar

LEWIS PR Belgium is a digital communications agency delivering digital communications services span PR and media relations, social media marketing, SEO and digital content production. * Creation, development, implementation and monitoring of strategic communication plans, identification and tracking of business and PR opportunities, prospection in Wallonia, brand awareness management using mainly social media, copywriting (press releases, press kits, invitations, pitch...), NL/FR translations & reviews, press events organisation (press conferences, round tables...) * Client relationship management: advices, follow-up, monitoring, reporting and budgeting* Ongoing media relations management with the Belgian press and networking* Clients I worked for: Symantec, Bridgestone, Rabobank.be, USG People, Sentenial, DLA Piper, Fichet Serrurerie Bâtiment, Getronics, Progress Software, Avanade,…

Brussels

Kaupthing Bank Belgium, a part of a major International Icelandic Bank, operating in 13 countries and offering financial and investment services to private and business clients. Main achievements:* Successful launch of a new brand, totally unknown on the Belgian Market, in less than 6 weeks* Kaupthing Edge online savings account (best rate in Belgium): acquisition of 15.000 customers in 8 months and ROI 2X bigger than the yearly initial expectations* Active contribution to the crisis communication management in 2007 & 2008Main responsibilities:* New brand implementation in Belgium in 2008 * Kaupthing Edge (online savings account): benchmarking searches, campaigns management (print, radio, online, billboards, e-newsletters, e-mailings, lead generation, member get member campaign, SEA & SEO...), campaigns measures and analyses, content edition, website management & trading platform supervision, reporting & budgeting, customer service implementation and supervision (10 p.), training, coaching, processes development & claim management.

Brussels

Robeco is an international asset manager offering an extensive range of active investments.* Management of all sponsoring projects, internal and external clients events towards B2B & B2C audiences during more than 6 years (VIP evenings, fairs, client roadshows, from 5 to 500 people across Belgium and Luxembourg, Charlemagne Orchestra sponsoring, team events)* Marketing campaigns & media planning management* Ongoing press relations management (and press trips organisation across Europe)* Publishing & production (multimedia, print and promotional material)* New Robeco Look 'n feel implementation in 2006From the launch of the Banking activities in 2002 to the Robeco/Kaupthing Rebranding in 2007.

Licence, Communication - Communication Des Entreprises

Ceog, Business Administration And Management, General