Graduate Student Business Systems and Analytics at University of Little Rock Arkansas

• Designed and constructed Tableau dashboards to monitor and evaluate the effectiveness of marketing campaigns by analyzing data on generated codes and activations. Identified and tracked the most successful campaigns and products with the highest usage rates.• Created several interactive and user-friendly dashboard to monitor key performance metrics for various teams, including Finance, Marketing, and Branches, facilitating data-driven decision-making across the organization.• Spearheaded the overhaul and standardization of Tableau dashboard documentation, enhancing the clarity and usability of these critical reporting tools for both current and future users.• Collaborated closely with cross-functional teams and end-users to gather requirements and partnered with data engineers to extract, transform, and load data into tables and stored procedures, laying the foundation for the development of customized dashboards.• Collaborated with senior data analysts to create and enhance SQL code, optimizing the ETL of transaction data into the data warehouse• Effectively communicated insights derived from data analysis activities to both technical and non- technical stakeholders, bridging the gap between data and decision-making processes within the organization.• Actively engaged with experienced and senior data analysts, leveraging their expertise to enhance my data analysis skills and contribute to the overall success of the data analytics team.• Participated in and actively contributed to daily stand-up meetings, collaborating with cross- functional teams to ensure seamless communication, task alignment, and project progress tracking.• Engaged in community outreach initiatives, fostering positive relationships within the local community while contributing to its well-being.

● Drove project and product development efforts through business intelligence and data analysis, resulting in the successful development of new products and projects in Nigeria, Philippines, and Senegal.● Contributed to the onboarding of over 50,000 new customers and generating revenue exceeding $150,000.● Participated in the development and user testing of products and IT platforms designed manage products and customers● Mined data from various sources such as market research, customer data, market intelligence and partners to gain insights for the development of products and customer journeys and the creation of go-to-market strategies

● Managed the development and deployment of B2C and B2B2C applications for Customer management and Sales. These were deployed across several channels and generated over $5million revenue and onboarded more than 3 million new customers● Contributed to the successful deployment of new IT platforms and partnerships by sharing insights from customer and partner data with cross-functional teams● Managed market research, customer engagement and data gathering activities and extracted relevant data and insights ● Developed business requirements documents, business metrics, surveys, user stories, customer journey, RFPs, User journey mappings, POCs processes, use cases, test cases, conducted market analysis, usability studies for product development

Tasked with the development of the Emerging Customer (microinsurance) segment of the business. Duties include but not limited to:• Developing products for the Emerging customers• Developing channels for the sale of Emerging Customers products• Identifying and engaging partners• Managing relationship with partners• Developing process flows• Identifying and mitigating risks attaching to products and channels• Working with the sales team to prospect and discuss with partners• Drafting and reviewing agreements and Timelines with partners• Making regular reports to the AXA Group on progress of the initiative• Liaising with crucial teams to develop products and channels• Working with partners to identify appropriate products to sell and means of reaching customers• Reviewing product and channel performance• Making necessary changes to ensure continued performance of products• Conduct market research on the Emerging customers

- Ensuring the implementation of e-commerce and e-business strategies for leveraging organizational sales and service’ processes via Telecommunication operators, mobile device manufacturers, gadget manufacturers and other E-channels initiatives along such lines- Expanding sales channels and the underserved market by establishing relationships with Micro-Finance banks and Affinity groups- Working closely with underwriters for the design and development of non-conventional insurance products.- Working closely with Enterprise Solutions staff to ensure the design, integration, and administration of sales module of the company’s Micro Insurance initiatives.- signing on and managing relationships with telecommunications operators and device manufacturers.- Drive sales through the non-conventional channels to increase customers’s Insurance uptake through effective collabnoration with marketing team and 3rd party partners.- Facilitate negotiations of service level agreements between the IT providers and e-Commerce team, monitors compliance, appropriate incentives, and remedies to ensure service delivery at agreed upon levels.- Ensures e-channels solution meets the objectives of the business.- Other functions as specified by the Unit Head