• The Fashion Association is a professional association, which was established with the aim of unlocking networking and collaboration opportunities in the interest of the fashion ecosystem and its key elements. It promotes best practices in the fashion industry. The Fashion Association, through its activities, aims to develop the fashion sector. It supports and empower local fashion by highlighting the Saudi identity and promoting it globally.

• Establishing and registering the company as a Saudi trademark.• Providing partnerships with emerging Saudi entrepreneurs to help them develop and expand their businesses.• Providing the market with a full line of custom designs for traditional male clothing such as Thobe, vests, jackets, shirts, and suits.• Empower creative Saudi women fashion designers through collaboration to create traditional clothes that represent the Saudi culture with modern, creative designs.• Contributing to social responsibility by supporting young creative Saudi talents, through training and employing students and graduates of PNU - Fashion & Textile Design Department

• Determining and selecting the best textile options from the international market and setting standards in the local market depending on our profound understanding of the Saudi market and culture.• Participating in international textile and fashion exhibitions that are concerned with the latest trends in the textile industry.• Supporting the community by establishing a strong and continuous partnership with Princess Nourah University - Department of Fashion and Textile Design, by participating in exhibitions and events.• Leading the development of the company's e-commerce platform to keep pace with the emerging growing demands.• Follow-up of the implementation of the company's overall growth plan strategies.• Integrated supervision of sales plans and strategy to ensure achieving annual targets

• Supervising commercial activities and operations in all branches, to ensure smooth running of work, by resolving obstacles, and creating new ventures • Providing advice and support to the sales team through key account managers, to help them win large projects.• Supervising all administrative activities related to rent, employment, financial statements, etc.

• Our trading activities in Saudi Arabia focus on Electrical, Mechanical, Plumbing, Lubricants & Spare Parts supplies used in the operation, maintenance, and engineering of industrial and commercial facilities.

• Planning and implementing cooperation and partnership programs with Saudi interior design and decoration companies, to produce outstanding, high-quality designs that reflect the Saudi culture • Managing the entire sales cycle from customer acquisition, commercial negotiating, to closing and delivering.fulfilling the needs for interior design offices & private residences.