Build measurement plans that define clear goals and KPIs for both marketing (e.g., campaign, media test) and technology (e.g., web or app) initiatives;Present findings in a synthesized manner with highly organized data to back-up your findings;Keep up-to-date on marketing best practices and trends affecting the analytics and digital marketing space;Support the business development function with market and lead level analysis to assist with prioritization of outreach;Partner with Media and Content Planners to develop test plans then measure outcomes from executed tests, along with recommendations for improvement;Participate in client meetings to assess existing data, research and applications;Management of external data and research vendors for specific project work.

-> Define the customer acquisition strategy for SEO, affiliate, PPC, social, and display to maximize subscriber growth, ROI, and Customer Lifetime Value.-> Conceptualize, plan, implement and analyze campaigns across social media and email marketing.-> Increase organic traffic through SEO efforts.-> Own the acquisition strategy, planning, messaging, creative, execution, and optimization for all search, mobile, paid social and display campaigns.-> Generate sales leads and work in collaboration with sales and marketing leadership to ensure generated leads quality improves.-> Define budget allocation and optimization across all acquisition channels.-> Monitor, test, and improve performance across all acquisition channels, providing actionable recommendations to maximize KPIs.-> Achieve acquisition forecast on a monthly basis.-> Plan, recommend, prepare and oversee digital marketing strategies for current and potential clients.-> Ensure a high quality and consistent service delivery across the whole digital marketing team, with a rigorous approach to managing work schedules, reporting and managing change.-> Ensure first class reporting on campaign performance across all our active services to our clients.-> Key member of the management team, with input into agency direction and strategy.-> Continuous improvement and development of our digital services.-> Develop & drive our own digital strategy, including our content marketing and social media activity.-> Act as our digital authority in consultancy work, participating regularly in client meetings and pitches.Liaise with clients throughout active campaigns.-> Communicate with industry professionals and influencers via social media to create a strong network.

-> Build, plan and implement the overall digital marketing strategy->Manage the strategy->Manage and train the rest of the team->Stay up to date with the latest technology and best practices->Manage and oversee different digital marketing channels->Measure ROI and KPIs->Prepare and manage digital marketing budget->Oversee all the company's social media accounts->Measure and manage online content->Track SEO and Google Analytics data an make complex analysis ->Build an inbound marketing plan->Anticipate sales performance trends ->Organize and lead the digital marketing team ->Research competition, investigate benchmarks and provide suggestions for improvement

Build, plan and implement the overall digital marketing strategyManage the strategyManage and train the rest of the teamStay up to date with the latest technology and best practicesManage and oversee different digital marketing channelsMeasure ROI and KPIsPrepare and manage the digital marketing budgetOversee all the company's social media accountsMeasure and manage online contentTrack SEO and Google Analytics data an make complex analysis Build an inbound marketing planAnticipate sales performance trends Organize and lead the digital marketing team Research competition, investigate benchmarks and provide suggestions for improvementGoogle Adwords & PPC CampaignsSocial Media Management & Social Listening

• PPC , Facebook, Adwoards Campaigns • Social Media, LinkedIn, Instagram, Facebook, Pinterest Twitter• Creating Digital Marketing Strategies to optimize online traffic of the company’s website• Tracking the conversion related percentages and numbers to make needed improvements• Taking care of all Digital Marketing Components from SEO, SMM, SEM to content marketing and SEO Copywriting.• Creating effective SMM strategies to create a brand awareness in different social media channels• Ensuring better user experience on the company’s website including responsive design, engaging content and usability• Collecting and Evaluating customer feedback data to enhance the customer experience and optimize conversions• Evaluating Digital Marketing strategies and success ratio of competitors for creating Digital Marketing plans to overtake themFree & Paid Digital Marketing Tools • Hootsuite• Tweetdeck• Canva• Buffer• Facebook Insights• Twitter analytics• Google investigation• SEM Rush• Ahref• Moze

• Developing and Implementing Effective Search Engine Optimization (SEO).• Monitoring and implementing of Web Marketing and Analytics activity with content strategy, backlink building and Keyword Strategy. • Developing Strategy for improvement of Organic Search Engine Ranking and maximization of ROI.• Communicate the performance of process improvement to clients and team. • Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques. • Provide feedback regarding any broken links or other problems through the appropriate channels.• Creating Google Analytics, Awards and Social Media Traffic reports for clients on weekly and bi-weekly basis.• Email Marketing – Collecting emails from databases like http://discover.org/ and https://www.zoominfo.com/. Creating multiple email templates in marketing management tools and launching email campaigns to segmented email lists.• Content Management – Polishing content in view off-page and on-page SEO best practices and then uploading it on the website.• Traffic Management – Analyzing the behavior of traffic on the website to understand which what content, landing pages or layout features are getting the most traction and improving upon those in coordination with the team.• Social Media Marketing – Scheduling posts on social media, designing suitable images for posts in coordination the graphics designer and running and monitoring ad campaigns.• Link Building – Researching and identifying quality targets (blogs, directories, article submission sites, forums) for link building.

I am currently offering my expertise as Senior Onine Marketing Specialist at Ovex Technologies Pvt. Ltd. Lahore.I am taking care of Social Meida and SEO and have also worked on Email Marketing.My Specialities are Search Engine Optimization, Social Media Marketing, Off Page , On Page SEO, Google Analytics, Google Adword etc.I am working on Google Adword PPC Campaigns, YouTube Video Ads, Email Marketing, Content Optimization, Google Analytics , Traffic Analysis, Keyword Analysis, Social Meida Engagemetns and other etc.

• Keyword Analysis• Social Media Marketing• Search Engine Marketing• Email Marketing• Content Management• Article writing• Internal Linking• Google Analytics• Google Webmaster Tools• Google Trends• Google Packs• Blogging• Off Page SEO• On Page SEO• Link Exchange• Team Lead

• On Page SEO• Google Analytics• Google Webmaster Tools• Google Insight• Google Trends• Google Maps• Off Page SEO• Directory Submission• Article Submission• Social Bookmarking• Forum Posting• Blog Commenting• RSS Feed submission• Link Wheel• Link Trundle• Tier Linking• Direct working with client• Reporting

• Directory Submission• Article Submission• Social Bookmarking• Article Spinning• Forum Posting• Blog Commenting• Link Wheel• Event Posting