20 years of experience in Multinational and Local FMCG companies. expertise in Sales and Distribution Management, International Modern Trade and Local Modern Trade, Brand Activation, Merchandising ,new Channel and Distribution Development etc. Engro Foods Limited: PakistanAs Key Accounts & Sales Promotion Manager – Lahore- Pakistan. Primary responsibilities included, planning and executing secondary sales, merchandising activities and Brand Activities. Other responsibilities included, developing and maintaining Top Retail Outlets, negotiation with Retailers for cost efficient execution on Local Modern Trade. It involved day to day sales planning and negotiation with distribution and retailers for better sales and growth. Prior to this worked as Area Sales Manager - Lahore .; built my experience and expertise in multiple areas mainly sales management, merchandising and team leadership. One of the major achievements; that I take pride in; is establishing distributions since launch of Engro Foods, , where I applied Infrastructural & Operational part for not only developing organizational revenue also I have adapted organizational cultural , work practices, ethical behaviors, this made me consistent and promoted me on higher position year on year basis. National Dairies & Bakeries ( AlMAtrood) Saudia Arabia: Have been worked in Saudia Arabia as Sales Supervisor from 2000 to June 2004, It was an Ultimate experience of Gulf Market, Handled business of Dairy, Bakery, Rice, Ice Cream, Spices, and long life products like cake mix, etc. Specialties: Sales & Distribution / Merchandising.• Strong Communication Skills• Strategic & Tactical Planning• Sales Presentations• Sales Management• Distribution Management• Key Account Management• New Account Development• Sales Team Trainings• Broker/Vendor Relations• Team Management• Merchandising & Sales promotional Management.