For the last 6+ years, I have been working as an independent organization development consultant, soft-skill trainer, e-learning module designer, and tech. recruiter. During this time, I have partnered with multiple training and consulting firms on diverse consulting assignments and training assignments. Some of the projects I have worked on involved: - Developing orientation & onboarding programs- Designing e-learning modules on performance management, HSE & orientation training- Conducting training sessions on people management, conflict management, presentation skills, customer experience, & team building- Providing recruitment services𝗖𝗹𝗶𝗲𝗻𝘁𝗲𝗹𝗲: Engro, UEP, KE, Careem, Descon, JS Investments, Soneri Bank, Artistic Milliners, Arysta Life Sciences, Sabre, S. Abdullah, OPTP, ICAP, ICMAP, IQRA University

EAZZILI is a lead generation & content strategy consultancy firm aimed at helping Business Coaches & Consultants grow their businesses. Having worked as a business coach and consultant for 10 years, I make sure that my client gets the strategy and systems they need to take their coaching skills and turn it into a full-time business. I help my clients figure out their high-ticket offers, identify the micro-niche ideal clients, and have an action plan that implements the business development strategy.Since last year, as a lead generation and content strategy consultant, I have worked with clients from the US, Canada & Australia.

Being a co-founder of a software startup, I managed HR operations, talent acquisition, employee on-boarding & orientation, and business development strategy. During this time, we frequently hired developers (multiple stacks), created orientation and on-boarding programs, and developed HR policies to manage operations. 𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- Developed the talent acquisition strategy that resulted in quickly fulfilling the growing requirement to hire full-time and project-based developers and other technical resources- Conducted interviews and assessments that resulted in an improved employee retention- Implemented an onboarding and orientation programs for the new hires to get accustomed to organization culture and their respective projects - Developed & Implemented HR policies and systems that facilitated day-to-day operations

I assisted a team of global consultants on ‘Performance Management & Talent Development’ restructuring for the entire IBL Group (that includes all 10 organizations in the Group). During this time, I also looked after the entire employee communications including all the employee engagement initiatives of the Group.𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- Organized town-hall event for the top 250 senior management of IBL Group to kick off Mission1 – performance management & talent development initiative that successfully resulted in their voluntary participation in post 'town-hall' initiatives- Rolled out values and performance management training, as lead facilitator, to the senior leadership of IBL Group- Facilitated all 10 organizations in streamlining and standardizing HR data for organizational surveys (Organizational Health Index (OHI) survey, 360-degree feedback, etc.)- Assisted the consulting team in cascading KPIs with functional heads in all companies within the IBL Group

Joined Habitt to develop and roll out their vision & values. After that, I was given the responsibility to overhaul the entire 'in-store customer experience'. Later, in 2016, I was also given the opportunity to manage recruitment and sales & service training of sales staff at Tarzz (the apparel brand of the IBL group). 𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Drove an overall 40% improvement in customer engagement scores at Habitt through revising the entire sales call and also by analyzing bill size vs. time spent in-store- 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: Coached and trained 90 to 100 sales staff (Both Habitt & Tarzz) on managing customer experience and sales performance. This ongoing training and coaching contributed to the overall 20% revenue growth in Habitt over the period of 2 years and a successful first year in Tarzz since its launch in 2016- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Initiated a cross-functional framework for customer service at Habitt that resulted in a 20% customer satisfaction improvement - 𝗩𝗶𝘀𝗶𝗼𝗻 & 𝗩𝗮𝗹𝘂𝗲𝘀: Rolled out the vision and values across Habitt that included 500+ employees from senior management to front-level staff in Karachi & Lahore- 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝘆-𝗕𝗮𝘀𝗲𝗱 𝗛𝗶𝗿𝗶𝗻𝗴: Supported in recruitment and onboarding of sales staff (at Habitt & Tarzz) that improved overall staff retention- 𝗝𝗗𝘀, 𝗞𝗣𝗜 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Designed job descriptions and KPIs for Habitt and facilitated business strategy development meetings in all departments

Joined Torque as a program officer to relaunch the open-enrollment workshops and then moved up the ladder to become a senior consultant. During this time, I looked after business development, training need analysis, content design and development, and training.𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: I managed a 4-month-long consulting assignment (worth PKR 6.5 million) with an organization that has 35+ outlets in 20 cities across Pakistan. I also Initiated a series of public programs that generated 0.5 million in 5 months and expanded Torque’s business in 10 new organizations thus resulting in 10% revenue growth in 2012. Furthermore, I chartered and led Torque Toastmasters – A public speaking club that is affiliated with Toastmasters International- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Was responsible for a portfolio of 30+ organizations from retail, pharma, FMCG, automobile, I.T, and social sectors with a success ratio of 85%. Expanded Torque’s business internationally with consulting and training assignments in UAE thus opening up a new line of business- 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴: Conducted ‘Performance Gap Analysis’ for more than 30 clients and designed competency frameworks for them- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝘂𝗿𝘃𝗲𝘆: Conducted market research for a client to gauge their ‘Customer Experience’, It included 100+ telephone interviews, 20-25 in-person interviews, focus groups, and surveys - 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆: Designed and delivered training modules on sales, service, Interpersonal communication, presentation skills, and stress management- 𝗔𝘄𝗮𝗿𝗱𝘀 & 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Was awarded a ‘performance bonus’ in 2014 & "Star Performer of the year" award in 2012. In 2013, was promoted to a senior manager & consultant position

Took charge of a family-owned start-up in the restaurant & food category to improve the overall operations, customer experience, and staff training.𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀- Launched customer service initiatives that resulted in positive reviews, increased sales, and customer retention- Reduced inventory cost- Developed pricing and product strategy that increased profit margins