Adeel Syed Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Responsible leading all customer areas related to the payments business; Commercial Partnerships, Client Solutions, Customer Centricity, Investor Relations, Market Development, Fraud Market Engagement, Cyber Market Intelligence & Growth Programs.

Ontario, Canada

Promoted to COO to help lead the organization. Responsible to lead the business and digital transformation with a strong focus on culture modernization, omnichannel & digitalization of the company and focus on partner relations.

Ontario, Canada

Drove the business transformation of the organization by setting up processes, procedures, bringing in best practices from past experiences and performing a reorganization to better utilize resources for future growth. Led Digital, Marketing, Technology & Operations teams

Toronto, Canada Area

Asked to lead a new division focused on transforming the enterprise engagement across all products and platforms related to digital health and retail adjacent programs. Focused leading a team across Loblaw and Shoppers Drug Mart. First division to implement human centric design principles and agile development, reorganization of multiple departments into.

Toronto, Ontario, Canada

Promoted to build and drive the largest growth area for the enterprise; a new division focused on creating an Omni channel consumer loyalty experience connecting PC Optimum and the newly created program PC Health which digitally connects the consumer to physicians and pharmacies through an app and web ecosystem. This reported to the President of Shoppers.

Toronto, Canada Area

Promoted to lead the design, development and execution of all strategic opportunities, partnership programs and co-branded financial services products with RBC

Toronto, Canada Area

Recruited to join the organization to help drive the development of the company’s financial services & payments offering and identify opportunities for growth in the Optimum loyalty program.

• Recommended and launched 2 new revenue generating programs which contributed $16MM to bottom line profits and helped diversify PC MasterCard’s product offering and grow cardholder activation
• Responsible for achieving $8.1 B sales volume target
• Provide monthly business review of sales drivers for senior management team
• Provide annual sales and marketing budgets, complete with monthly forecast breakdowns
• Optimize store sales for Loblaw Companies Ltd. through innovative marketing strategies
• Drive PC Financial tender penetration in Loblaw Companies Ltd. stores

• Responsible for all marketing and loyalty strategies, analytics and budgets for the department
• Managed and developed all marketing channel strategies- Direct Mail, On-line, in-store(merchant retail locations & branches) for all co-branded card partnerships
• Developed and implemented loyalty marketing strategies for all co-branded cards
• Managed the P&L and made recommendations to executive management team for product and revenue opportunities and expense savings based on cardholder, merchant or client data and research
• Lead team of 13 employees to implement and launch a new membership product and loyalty program for the private label card portfolio (Budget of $650,000 and estimated revenue $2.5 Million/year)
• Worked with relationship managers to identify new growth opportunities in portfolios and develop customer contact strategies by segment

Marketing Technology Company specializing in Interactive Media &Marketing Communications. Focus industries; Retail (in-store &on-line) & Financial Services.Company was sold to a client in 2004.