Strategic Development: Leads the creation and implementation of marketing and sales plans to grow the business. This likely involves market research, identifying target audiences, and developing effective campaigns.Team Building: Responsible for hiring new talent to expand the company's reach and capabilities.Client Collaboration: Works closely with clients and manages relationships. This includes understanding client needs and coordinating with freelancers to produce the necessary content for projects.Video Production Expertise: Takes the lead on the entire video production process, from initial ideas (pre-production) to shooting the footage (production) to editing the final video (post-production).Search Engine Optimization (SEO): Optimizes online visibility for clients across various platforms (Google, Facebook, Instagram, Booking.com, TripAdvisor, etc.). This is crucial to attract potential customers and expand their online reach.

Presenting Live or Pre-recorded Content: Delivering news, hosting entertainment shows, conducting interviews, introducing segments, etc.Engaging with the Audience: Maintaining a strong on-screen presence, building rapport with viewers, and interacting through live segments.Script Preparation: Reviewing and potentially contributing to scripts, ensuring information is accurate and matches the desired tone.Collaboration with Production Team: Working closely with the director, camera crew, and other production staff to ensure a seamless broadcast.

During my time at Ceylent, I led key initiatives that boosted brand visibility and customer engagement:Content Expansion: Spearheaded the "Content 30-30" project, increasing TikTok video output by 114%, from 7 to 15 videos monthly, tailored to buyer personas and customer journeys. This improved engagement and conversion rates.Paid Ads & Lead Generation: Ran Meta ad campaigns that significantly increased brand awareness and conversion rates. Trained staff to handle leads, streamlining the conversion process.Brand Collaborations: Conceptualized and executed cross-brand content strategies, working closely with creative teams to deliver aligned and impactful results.Influencer Partnerships: Managed influencer collaborations, leading negotiations and creative storytelling to expand reach and engagement.Strategic Content: Developed a content strategy around special days, delivering standout "hero content" that resonated with target audiences.SEO & Blog Strategy: Launched an SEO project, producing persona-driven blog content that boosted website traffic and enhanced organic search visibility.Through these strategies, I helped elevate Ceylent’s brand presence and significantly improved customer engagement, ultimately driving growth and success.

Public Communication:Update PEaCE's website and social media channels with timely information.Maintain clear and consistent communication with the public.Newsletter Creation:Collect and process data for newsletter content.Write and edit newsletter content, create infographics.Format content into HTML for distribution.Analyze newsletter performance and improve future iterations.Social Media Management:Lead social media campaigns to protect children.Provide updates on the organization's work and child welfare in Sri Lanka.Use social media to raise awareness about child sexual exploitation.Content Development:Design and edit presentations, banners, posters, etc.Translate content from Sinhala to English.Prepare promotional materials.Project Support:Assist with writing project proposals and fundraising efforts.Draft press releases and media materials.Photography/Videography: Capture content for use in campaigns and communications as needed.

Business Strategy: Developing and executing marketing and sales plans to help FutureOne achieve growth goals.Identifying new markets or clientsDeveloping pricing and sales tacticsTracking sales performance and adjusting strategiesExecutive Video Production: Overseeing the entire video creation process for client projects.Pre-production: Planning videos (concept, budget, script, locations, etc.)Production: Managing filming, casting, permits, and crewPost-Production: Editing, graphics, voice-over, audio work, and final deliveryClient Coordination: Building and maintaining strong relationships with clients. Understanding their needs and ensuring their projects are completed successfully.Project Coordination: managing project timelines, budgets, and communication across various teams or freelancers.

Digital Marketing Executive:Broad focus on digital strategy, social media management, ad campaigns, SEO, content marketing, newsletters, and user experience.Used analytical tools (Google Analytics, WebTrends) for reporting.Digital Marketing Coordinator:More hands-on role with website/YouTube SEODeep involvement in social media and influencer marketing, including client interactions, trend analysis, and campaign strategies.Shows decision-making ability and handling client conflicts.Event Coordinator Role*Conceptualized and organized diverse events (educational, music, fashion).Handled client relations, budgeting, and logistics like permits.Demonstrated ability to manage tense situations and create custom proposals

Study and report analytics of websites and social mediaSearch Engine Optimization for websites and YouTubeResearch and create databases and content plans with social media and influencer marketing trendsContact, and establish repertoire with clients and influencersConnect clients and influencers based on brand similarity and target audience requirementsCreate and quote estimates on proposals to send clientsOrganize social media events, hosting live social media eventsHandle Client conflicts and bring about a fair outcome for all parties involvedMake Executive decisions on event procedure according to most recent data availableCreation of content campaigns and strategies to achieve KPI goals for social media and websites

Conceptualize of events of educational, music, and fashion shows.Handle tense situations that can occur between clients and customersConceptualize custom sponsorship proposalsCreate budget sheets for various event costsCreate expense sheets correlating to sales receipts.Handle expenses during the day of events in ethical and organized manner.Handle customer client relations with brands and venues participating in event.Coordinate with town hall and government offices to get required permit for events.

Making cold calls and following up to acquire sponsors and partners for various projectsCoordinate with team to organize and execute various online zoom based Webinars and ContestsCoordinate with team to plan, develop and create content for social mediaContent Design, Content Writing and Content Optimization

Work on producing recordings and live performances, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction and reinforcement of sound.Main genre of production is modern hip-hop and trap records, and live performances mixing of pub setting.Extensive experience with following Digital Audio Workstations REAPER, FL STUDIO, ADOBE AUDITION, AUDACITY.Further experience with audio manipulation plugins of ANTARES AUTO-TUNE, WAVES MERCURY, SLATE DIGITAL. VIRTUAL MIX RACK, VIRTUAL BUSS COMPRESSION FG-GREY, FG-RED and FG-XFault identificationComplete diverse audio projects for music album, video and marketingRecord sounds in-studio and on locations to obtain necessary tracksSetting up, using and storing away of equipment Communicate with clients to determine project scopes and set milestonesUtilize Digital Audio Workstation to record, edit and mix soundtracks